Today, do you make more money on Twitter/X or on Linkedin?

This comprehensive analysis reveals that LinkedIn creators with just 10,000 followers consistently outperform Twitter/X creators with 100,000+ followers in revenue generation, with LinkedIn's professional audience driving 3x higher conversion rates and enabling $2,000+ monthly earnings even for smaller accounts. All the strategies and examples have been mapped in our cheatsheets

The creator economy landscape has fundamentally shifted in 2025, with LinkedIn emerging as the dominant platform for sustainable monetization while Twitter/X struggles with declining engagement and revenue potential.

Platform selection now determines income potential more than follower count, with LinkedIn's professional ecosystem enabling creators to build six-figure businesses through smaller but higher-converting audiences.

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How big is the audience on Twitter/X vs LinkedIn in your niche, and what are the average engagement and growth rates in 2025?

LinkedIn has decisively overtaken Twitter/X in both audience size and engagement quality, crossing the 1 billion user milestone in 2025 compared to Twitter/X's 600-611 million monthly active users.

The engagement disparity reveals the fundamental shift in creator economy dynamics. LinkedIn maintains a robust 6.50% average engagement rate in 2025, showing consistent growth from 6.00% in January 2024 to 8.01% in January 2025. Multi-image posts lead with 6.60% engagement, followed by native documents at 6.10% and video content at 5.60%.

Twitter/X has experienced a concerning decline in engagement, dropping from 3.47% in January 2024 to just 2.15% in January 2025, making it the second-lowest performing platform after Instagram. However, the platform has seen increased responses per post, averaging 3.4 replies in 2024 compared to 1.64 in 2023, indicating that while overall engagement drops, conversation depth has improved.

LinkedIn's algorithm rewards meaningful conversations and benefits from lower content saturation, with only 1% of users posting regularly versus Twitter/X's more crowded ecosystem where the top 10% of users create 92% of all content. This concentration creates fierce competition for visibility on Twitter/X while LinkedIn offers more opportunities for emerging creators to gain traction.

The demographic composition also favors different monetization strategies. LinkedIn's 25-34 age demographic comprises about 60% of its user base, representing peak earning years and decision-making power. Twitter/X skews younger with 54.8% of users aged 18-34, which may explain the platform's shift toward entertainment and viral content rather than professional services.

What is the average cost per lead and customer acquisition cost on each platform, broken down by funnel stages?

Twitter/X offers significantly lower entry costs with verified accounts ($8/month) enabling up to 500 personalized DMs daily, providing substantial outreach capacity at minimal cost. However, the lower costs come with reduced lead quality and longer conversion cycles.

LinkedIn's premium pricing reflects superior lead quality and shorter sales cycles, particularly for B2B services and high-ticket offers. The platform's professional environment and decision-maker access justify higher acquisition costs through superior conversion rates and lifetime customer value.

What are the most common monetization models used on Twitter/X and LinkedIn, and what's the average revenue per model?

The monetization landscape has evolved beyond traditional brand sponsorships toward direct-to-fan revenue streams, with LinkedIn dominating high-value service-based models while Twitter/X excels in volume-based product strategies.

B2B influencer marketing agencies report 300-400% year-over-year growth on LinkedIn, with the platform becoming the dominant force in professional service monetization. LinkedIn creators leverage the professional environment for consulting, high-ticket course sales, and speaking opportunities that command premium rates.

Twitter/X has revamped its Creator Revenue Sharing program to focus on engagement from Premium users rather than ad-based calculations, though this provides minimal direct revenue for most creators. The platform works better for building-in-public communities, finance/crypto content, and viral strategies that drive traffic to external monetization sources.

How much money do creators with 10k, 50k, 100k, and 250k followers typically make per month on Twitter/X vs LinkedIn?

Follower count correlation with revenue varies dramatically between platforms, with LinkedIn creators consistently outperforming Twitter/X creators at every follower tier due to audience quality and professional positioning.

The revenue disparity reflects LinkedIn's professional audience and higher transaction values. A LinkedIn creator with 10,000 engaged followers in the B2B space often generates more revenue than a Twitter/X creator with 100,000+ followers due to audience purchasing power and intent.

LinkedIn creators benefit from direct access to decision-makers and executives, enabling high-ticket sales conversations that bypass traditional gatekeepers. The platform's messaging system facilitates relationship building that translates into substantial consulting and speaking opportunities.

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Which platform has the highest average conversion rate from content to email subscribers, and from subscribers to paying customers?

Email conversion remains the highest-performing channel with 15.22% average conversion rate and $36 ROI for every dollar spent, making the social-to-email funnel critical for sustainable creator revenue.

LinkedIn demonstrates superior conversion rates at every funnel stage, with professional content driving 4-7% social-to-email conversion compared to Twitter/X's 2-3% average. The platform's business-focused environment creates higher intent audiences who subscribe to content that can advance their careers or business knowledge.

From email subscribers to paying customers, LinkedIn-sourced subscribers convert at 8-15% rates for professional services and courses, while Twitter/X subscribers typically convert at 3-8% rates. This disparity reflects audience composition and purchase intent, with LinkedIn subscribers often seeking professional development solutions they can expense or justify as business investments.

The email nurture sequence becomes critical for Twitter/X creators who must build stronger relationships and demonstrate value over longer periods to achieve comparable conversion rates. LinkedIn creators benefit from professional trust and credibility that accelerates the buyer journey.

Platform-specific conversion optimization strategies show LinkedIn favoring longer-form educational content and case studies, while Twitter/X performs better with social proof, urgency, and community-driven approaches.

What kind of content drives the highest conversion to revenue on Twitter/X vs LinkedIn?

Content format performance varies significantly between platforms, with LinkedIn favoring professional depth while Twitter/X rewards engagement optimization and viral mechanics.

• LinkedIn High-Converting Content: Multi-image posts achieve 6.60% engagement and drive the highest lead conversion through professional case studies, industry insights, and thought leadership pieces. Native document posts (6.10% engagement) work exceptionally well for sharing frameworks, templates, and strategic guides that position creators as industry experts.
• Twitter/X High-Converting Content: Thread-style content performs best for driving email signups and product awareness, with viral threads generating 612% more engagement than static posts. Finance and crypto content particularly excels on Twitter/X, with creators building massive audiences through market analysis and trading insights.
• Video Content Performance: LinkedIn video posts achieve 5.60% engagement and work best for behind-the-scenes business content, client testimonials, and educational series. Twitter/X video content focuses on entertainment value and viral potential rather than direct conversion.
• Interactive Content Strategies: Carousel posts achieve 33% higher ROAS and 16.1% higher conversion rates across both platforms. LinkedIn carousels work best for step-by-step business processes and strategic frameworks, while Twitter/X carousels focus on entertainment and viral sharing.
• User-Generated Content Impact: UGC influences 90% of buying decisions and performs exceptionally well on LinkedIn for B2B testimonials and case studies. Twitter/X UGC works better for community building and social proof rather than direct sales conversion.

Content timing and frequency also impact conversion rates, with LinkedIn favoring consistent professional publishing (3-5 posts weekly) while Twitter/X rewards higher frequency posting (1-3 daily) for maximum visibility in crowded feeds.

What's the average revenue per thousand impressions (RPM) on both platforms across different niches?

LinkedIn's superior RPM across all categories reflects its professional audience composition and higher-value transaction environment. Technology and consulting niches show the greatest RPM disparity, with LinkedIn delivering 5-10x higher revenue per impression due to enterprise decision-maker access.

Twitter/X shows stronger performance in finance/crypto niches where community engagement drives affiliate commissions and course sales, though overall RPM remains lower due to broader audience demographics and lower average transaction values.

Which audience converts more into buyers or clients: Twitter/X or LinkedIn—and what type of offers or pricing performs best on each?

LinkedIn audiences demonstrate dramatically higher conversion rates and support premium pricing strategies, with professional audiences willing to invest in career advancement and business improvement solutions.

LinkedIn's professional environment enables premium positioning with offers ranging from $2,000-$25,000 performing consistently well for executive coaching, consulting retainers, and enterprise training programs. The platform's messaging system facilitates relationship building that supports high-ticket sales conversations, with 70%+ open rates compared to 20% for email outreach.

Twitter/X audiences respond better to lower-priced offers ($50-$500) with strong community elements and social proof. The platform excels for building-in-public strategies where creators demonstrate value over time through free content before launching courses, communities, or affiliate partnerships.

B2B service providers see 3-5x higher conversion rates on LinkedIn, while consumer product creators may find better volume on Twitter/X despite lower per-customer value. The key difference lies in purchase intent and professional urgency—LinkedIn users actively seek solutions for business challenges they face immediately.

Pricing psychology also differs significantly between platforms. LinkedIn audiences expect premium pricing as a quality signal, while Twitter/X audiences often respond to competitive pricing and limited-time offers. This creates different optimal strategies for the same creator depending on platform choice.

Where do most high-ticket sales ($2k+) come from in 2025—Twitter/X DMs, LinkedIn messaging, email nurture sequences, or landing pages?

LinkedIn messaging has emerged as the dominant channel for high-ticket sales in 2025, with 60-70% of $2,000+ transactions originating from direct LinkedIn conversations rather than traditional sales funnels.

The shift toward DM-based sales reflects changing buyer preferences for direct, personal communication over formal sales processes. LinkedIn's professional environment creates trust and credibility that supports high-value conversations, with decision-makers preferring platform-native communication over external calls or meetings.

Email nurture sequences remain critical for relationship building and providing value before the LinkedIn outreach, but the actual sale conversation increasingly happens within LinkedIn's messaging system. This hybrid approach combines email education with LinkedIn relationship conversion for optimal results.

Twitter/X DMs contribute to high-ticket sales primarily for creators in finance, crypto, and personal branding niches, but conversion rates remain significantly lower than LinkedIn. The platform's 500 daily DM capacity for verified accounts ($8/month) enables volume outreach strategies, though individual conversation quality typically remains lower.

Landing pages now serve primarily as credibility anchors and detailed information sources rather than direct conversion tools for high-ticket offers. Buyers research creators through landing pages but prefer personal communication for final purchase decisions, particularly for services exceeding $2,000.

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How did the monetization trends and platform algorithms change between 2023, 2024 and 2025, and what does this mean for 2026 strategy?

The creator economy has undergone fundamental transformation from reach-based metrics to engagement quality and direct monetization capabilities, with AI integration reshaping content discovery and audience targeting.

Platform algorithm evolution shows a dramatic shift toward video-first content across all platforms, with LinkedIn prioritizing authentic, unpolished content over highly produced materials. The algorithms now use sophisticated machine learning to predict user preferences and optimize content distribution based on engagement signals rather than follower counts.

LinkedIn's algorithm has become increasingly sophisticated in identifying and promoting thought leadership content, with the platform rewarding creators who generate meaningful business conversations and professional insights. This shift has enabled smaller accounts to achieve significant reach and monetization through expertise demonstration rather than viral entertainment.

Twitter/X's algorithm changes have focused on premium user engagement, with the Creator Revenue Sharing program prioritizing interactions from paying subscribers. This shift has reduced organic reach for non-premium creators while increasing monetization potential for those who invest in the platform's paid features.

2026 strategy implications point toward AI integration becoming critical for creator success, with 90% of online content predicted to be AI-generated by 2026. Successful creators will need to focus on authentic human connections, unique perspectives, and direct audience relationships rather than competing on content volume alone.

The trend toward platform consolidation means creators should expect integrated tools for content creation, audience management, and monetization within native platform ecosystems, reducing dependence on external tools and increasing platform lock-in effects.

Which platform gives a higher ROI for paid acquisition and what are the average click-through rates (CTR) and cost per click (CPC) on both in 2025?

LinkedIn delivers superior ROI for paid acquisition despite higher initial costs due to audience quality and shorter sales cycles. B2B service providers consistently achieve 3:1 to 8:1 ROAS on LinkedIn compared to 2:1 to 4:1 on Twitter/X.

Twitter/X offers advantages for volume-based strategies and testing creative approaches due to lower entry costs and higher click-through rates. The platform works well for initial market validation and building awareness before transitioning prospects to higher-converting channels.

The optimal approach often involves using Twitter/X for top-funnel awareness and content distribution while utilizing LinkedIn for direct response campaigns and high-intent lead generation. This hybrid strategy maximizes reach while maintaining conversion efficiency.

If someone starts from scratch today, which platform is more predictable in scaling to $10k/month, and what does the exact funnel look like to get there?

LinkedIn offers significantly more predictable scaling to $10,000 monthly revenue through its professional audience and higher transaction values, with creators regularly achieving this milestone with 15,000-25,000 engaged followers compared to Twitter/X's requirement for 75,000+ followers.

LinkedIn $10K/Month Funnel:

1. Niche Authority Building (Months 1-3): Establish thought leadership in specific B2B vertical through consistent valuable content addressing industry pain points. Target 500-1,000 followers monthly through strategic connection building and content engagement.
2. Lead Magnet Development (Months 2-4): Create high-value lead magnets (frameworks, templates, industry reports) to capture email addresses and demonstrate expertise. Aim for 100-200 email subscribers monthly with 5-8% social-to-email conversion.
3. Trust Building Phase (Months 3-6): Develop case studies, client testimonials, and thought leadership content to establish credibility. Begin strategic LinkedIn messaging for relationship building with 50-100 qualified prospects monthly.
4. Monetization Launch (Months 4-8): Introduce high-ticket consulting or coaching offers ($2,000-$5,000 range) through direct LinkedIn outreach and email nurture sequences. Target 2-3 clients monthly for initial $6,000-$15,000 revenue.
5. Scale and Systemize (Months 6-12): Develop group programs, corporate training, and speaking opportunities to reach $10,000+ monthly. Focus on client retention and referral systems for sustainable growth.

Twitter/X $10K/Month Funnel:

1. Community Building (Months 1-6): Build audience through consistent value-driven content and engagement in relevant communities. Requires 50,000+ followers for meaningful monetization opportunities.
2. Product Development (Months 3-8): Create digital products ($100-$500 range) and build affiliate partnerships to generate initial revenue streams. Focus on volume-based strategies.
3. Diversification (Months 6-12): Expand into multiple income streams including courses, communities, sponsorships, and affiliate marketing to reach $10,000 monthly through portfolio approach.

LinkedIn's predictability stems from its professional environment enabling direct B2B sales conversations and premium positioning, while Twitter/X requires larger audiences and multiple revenue streams to achieve comparable income levels.

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The time-to-revenue also favors LinkedIn significantly, with creators often generating their first $1,000+ months within 3-6 months compared to Twitter/X's 6-12 month timeline for meaningful revenue generation.

Conclusion

Still struggling to grow? We mapped hundreds of accounts that cracked the code.

Sources

1. Cropink X Twitter Statistics
2. Analyzify X Twitter Analytics
3. Exploding Topics Social Media Platforms
4. LinkedIn Statistics 2025
5. Buffer Average Engagement Rate
6. Social Insider LinkedIn Benchmarks
7. Automation Links Twitter Ads Cost
8. Total Product Marketing LinkedIn CPC
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10. Oye Labs Monetization Models
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12. Favikon LinkedIn vs Twitter
13. Swipe Insight X Revenue Sharing
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15. Amra & Elma Email Conversion Statistics
16. Confect Carousel Ads
17. Local Eyes Video vs Image Ads
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23. GoAdFuel Cost Per Click 2025