Today, do you get a better reach on Twitter/X or on Facebook?

This blog post has been written by the person who has mapped all the strategies and examples in our cheatsheets

While most creators debate which platform to choose, the real question isn't about popularity—it's about where your content actually gets seen and converts.

Facebook's organic reach has plummeted to just 1.37% while Twitter/X engagement dropped from 3.47% to 2.15% in 2025, fundamentally changing how creators should approach these platforms. Understanding these metrics isn't just helpful—it's essential for making strategic decisions about where to invest your time and energy.

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What's the average organic reach per post on Twitter/X vs Facebook for accounts with under 10K followers?

Facebook's organic reach has collapsed to a devastating 1.37% for most accounts, meaning only 137 people see your content from a 10,000-follower base.

This represents one of the most dramatic declines in social media history, making organic growth on Facebook extremely challenging for smaller creators. The platform's shift toward paid promotion has essentially made organic reach a premium feature.

Twitter/X performs marginally better for discovery, with the 2025 algorithm specifically designed to surface content from smaller accounts more frequently. The platform's "For You" feed actively seeks diverse content sources, giving accounts under 10K followers better opportunities for viral moments compared to Facebook's community-focused approach.

However, X's overall engagement has dropped significantly from 3.47% in January 2024 to 2.15% in January 2025, making it the second-lowest engagement platform after Instagram. This decline reflects broader platform instability and user behavior changes following ownership transitions.

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What's the average engagement rate by platform and how does it vary by niche?

Facebook maintains a median engagement rate of 5.07% despite its reach limitations, while Twitter/X averages 2.31%—a significant performance gap that affects content strategy decisions.

How many average likes and comments do creators with 50K–100K followers get on each platform?

Mid-tier creators in the 50K-100K range experience vastly different engagement patterns depending on their platform choice and content strategy.

On Twitter/X, creators with substantial followings can access monetization features requiring Premium subscription, earning approximately $0.0085 per 1,000 verified impressions. However, this monetization remains limited compared to other platforms, with most revenue coming from external partnerships rather than platform-native features.

Facebook creators in this range qualify for in-stream ads and fan subscriptions, but face the steep requirement of 600,000 minutes of video views in the past 60 days. This threshold effectively limits monetization to video-focused creators who consistently produce longer-form content.

For reference, similar-sized TikTok creators achieve 5.10% engagement rates, significantly outperforming both Facebook and X. This disparity has led many creators to use Facebook and X primarily as traffic drivers rather than primary content platforms.

The engagement quality differs substantially: Facebook's community-focused features generate more meaningful interactions and longer comment threads, while X's format encourages quick reactions and shares but less deep engagement.

What is the average reach-to-conversion rate when selling digital products on each platform?

Facebook demonstrates superior monetization potential due to its sophisticated advertising platform and community-building capabilities that support longer sales funnels.

The platform's detailed targeting options and Groups functionality create multiple touchpoints for direct sales and community monetization. Facebook's unlimited character updates enable comprehensive product descriptions, customer testimonials, and detailed brand narratives that build trust before purchase.

Twitter/X focuses on shorter conversion paths due to its 240-character limit, making it more effective for driving traffic and awareness rather than completing on-platform transactions. The platform excels at creating urgency and directing followers to external sales pages, but struggles with complex product explanations or relationship building.

Conversion tracking reveals that Facebook users tend to research products more thoroughly within the platform before purchasing, while X users make quicker decisions but often require multiple touchpoints across different platforms. This makes Facebook more suitable for high-consideration purchases and X better for impulse buys or time-sensitive offers.

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How does the conversion funnel differ between Facebook and Twitter/X?

Facebook excels in nurturing longer, more complex sales funnels through its community features and storytelling capabilities.

The platform's Groups create highly engaged micro-communities where brands can build relationships over time, share detailed product information, and leverage social proof through user testimonials and discussions. Facebook's algorithm favors meaningful interactions, making it ideal for educational content that pre-sells products.

Twitter/X operates on a much shorter conversion timeline, with most successful sales happening within 1-3 touchpoints. The platform's real-time nature creates urgency, making it effective for flash sales, limited-time offers, and trending product launches that capitalize on current events or viral moments.

Facebook's conversion funnel typically follows: Discovery → Community Engagement → Education → Trust Building → Purchase, while X's pattern is: Discovery → Quick Evaluation → Immediate Action or Exit. This fundamental difference affects everything from content strategy to customer lifetime value expectations.

Which platform is more impacted by fake traffic or bot engagement?

Twitter/X faces dramatically higher bot engagement challenges, with cybersecurity experts reporting unprecedented levels of fake traffic during major events.

During Super Bowl 2024, an astounding 75.85% of traffic from X to advertiser websites was identified as fake—a percentage that security experts described as "never seen anything even remotely close" in their experience. This massive bot problem undermines the platform's advertising value and makes engagement metrics unreliable for many accounts.

Facebook is actively combating fake engagement through aggressive 2025 algorithm updates that specifically lower reach for spammy content and systematically remove accounts coordinating inauthentic behavior. The platform has implemented more sophisticated detection systems that identify and penalize fake engagement patterns.

The bot problem on X extends beyond simple engagement inflation—it affects trending topics, ad performance, and even basic platform functionality during high-traffic events. This makes organic reach calculations on X particularly unreliable, as a significant portion of apparent engagement may not represent real user interest.

Facebook's proactive approach to bot removal means that while engagement numbers may appear lower, they represent more genuine user interaction, making the platform more reliable for businesses making data-driven decisions about content performance and advertising spend.

How much time do users spend on each platform daily and what content keeps them engaged longer?

Users spend nearly identical time on both platforms—32 minutes daily on Twitter/X and 31 minutes on Facebook—but their engagement patterns differ significantly.

Facebook engagement tends to be more sustained and deeper due to its community features and longer-form content support. Users often engage in extended comment threads, participate in Group discussions, and consume comprehensive posts that provide detailed information or storytelling.

Twitter/X engagement is more frequent but shorter, with users checking the platform multiple times throughout the day for quick updates, news, and social interactions. The platform's real-time nature creates a habit of rapid consumption and immediate reaction rather than deep engagement.

Video content performs exceptionally well on both platforms, with Facebook Reels generating 22% more engagement than regular posts. However, Facebook supports longer video formats that can hold attention for extended periods, while X's video strategy focuses on short, impactful clips that complement text-based discussions.

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How has the algorithm changed in 2025 for each platform regarding content prioritization?

Both platforms have implemented significant algorithm changes in 2025 that fundamentally alter how content gets distributed and discovered.

What's the predicted evolution of these platforms for 2026?

Facebook is moving toward a discovery engine approach where up to 50% of feed content comes from unconnected sources, potentially improving organic reach opportunities for engaging creators regardless of follower count.

This shift represents a fundamental change from Facebook's traditional friend-and-family focus to a more TikTok-like discovery model. The platform's AI-driven personalization will become more aggressive, potentially giving smaller creators better chances at viral content if they produce engaging material.

Twitter/X faces continued uncertainty due to ongoing platform instability and frequent policy changes, which may continue affecting creator investment and long-term growth potential. The platform's monetization model remains unclear, with frequent changes to Premium subscription benefits and revenue-sharing terms.

AI-generated content is expected to comprise nearly half of social media content by 2026, fundamentally changing monetization landscapes across both platforms. Live shopping and user-generated content will become increasingly important as platforms seek to differentiate authentic creators from AI-generated content.

Both platforms will likely implement more sophisticated bot detection and content authenticity measures, potentially improving the reliability of engagement metrics and organic reach calculations for legitimate creators.

Where is Twitter/X clearly outperforming Facebook today?

Twitter/X maintains clear advantages in three critical areas: real-time conversation, professional networking, and viral potential for smaller accounts.

The platform remains unmatched for immediate updates, trending topics, and public discourse, with its hashtag system and trending features making it ideal for joining current conversations. News breaks on X first, and the platform's real-time nature creates unparalleled opportunities for timely content that captures attention during trending moments.

For professional networking and thought leadership, X's individualized interaction approach enables more direct communication between creators and their audience. The platform's format encourages personal branding and allows experts to build authority through consistent, valuable insights shared in digestible formats.

Smaller accounts have significantly better chances of achieving viral reach due to algorithm changes favoring diverse content sources. Unlike Facebook's community-focused approach, X's discovery algorithm actively seeks new voices, giving unknown creators opportunities to reach massive audiences with a single well-timed post.

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Where is Facebook still the stronger platform?

Facebook dominates in community building, local targeting, and comprehensive monetization options that provide sustainable long-term business opportunities.

The platform's Groups feature creates highly engaged niche communities with 25% higher engagement than regular posts, making it superior for building loyal customer bases and fostering deep relationships with audiences. These communities often become self-sustaining, with members actively helping each other and promoting products organically.

Facebook's Events feature and geographic targeting capabilities make it unmatched for local businesses and community engagement. The platform's sophisticated advertising system provides detailed analytics and targeting options that enable precise audience segmentation and effective local marketing campaigns.

For content creators requiring longer-form communication, Facebook's unlimited character limit enables detailed storytelling, comprehensive tutorials, and brand narratives that build trust and authority. This format advantage is particularly valuable for educational content, product explanations, and customer relationship building.

How can a content creator choose between the two platforms based on their goals?

Platform selection should align with your content format, audience demographics, and business objectives rather than following general social media advice.

• Choose Twitter/X if your content focuses on real-time updates, news, or trending topics - The platform's algorithm rewards timely, relevant content that contributes to current conversations
• Select Twitter/X for building personal brand or professional reputation - Direct interaction with industry leaders and the ability to demonstrate expertise through consistent, valuable insights
• Use Twitter/X when your audience prefers quick, digestible information - The platform's format suits rapid consumption and immediate engagement
• Choose Facebook for building a community around your brand - Groups functionality creates dedicated spaces for customer interaction and loyalty building
• Select Facebook for local targeting and events - Unparalleled geographic capabilities and event management features
• Use Facebook for longer-form, educational content - Unlimited character limit supports comprehensive tutorials and detailed explanations

The most successful strategy for 2025 involves understanding your specific audience demographics, content style, and business goals rather than trying to maintain presence across all platforms. Focus your efforts where your audience is most engaged and where your content format naturally thrives, then use secondary platforms primarily for traffic driving and audience expansion.

Conclusion

Sources

1. Keefomatic - The State of Organic Reach in 2024
2. Thunderclap - Understanding the X Algorithm
3. Buffer - Average Engagement Rate
4. Social Targeter - Facebook Groups Potential
5. Hootsuite - Twitter Statistics
6. Epidemic Sound - Social Media Platform Payments
7. Mashable - X Twitter Fake Traffic
8. Mashable - Facebook Spam Engagement
9. Cropink - X Twitter Statistics
10. Exploding Topics - Social Media Usage
11. Brandwatch - Facebook Algorithm
12. Get Hyped Media - Social Media Algorithms 2025
13. Social Media Examiner - Facebook Content Strategy 2025
14. LinkedIn - Social Media Marketing Trends 2026
15. Tweet Delete - How Twitter/X Differs