Today, do you get a better engagement rate on Twitter/X or on Linkedin?
This article provides detailed insights for creators seeking to maximize engagement between Twitter/X and LinkedIn, leveraging recent data from mid-2025 to help optimize platform choice and content strategy.
LinkedIn has emerged as the clear winner for engagement rates in 2025, consistently outperforming Twitter/X across all follower tiers.
While Twitter/X remains valuable for real-time conversations and viral content, LinkedIn's professional audience delivers higher-quality interactions and superior conversion rates for business-focused creators. And if you need to fast-track your growth on X, check all our cheatsheets.
Summary
LinkedIn dominates engagement rates at 6.50% versus Twitter/X's 2.31%, with LinkedIn maintaining superior performance across all follower counts and content types. The platform's professional audience generates higher conversion rates and revenue per impression, making it ideal for B2B creators and service providers.
| Metric | LinkedIn Performance | Twitter/X Performance | Winner |
|---|---|---|---|
| Average Engagement Rate | 6.50% overall, with micro-creators achieving 2-6% | 2.31% overall, with small accounts seeing 0.5-2% | |
| Best Content Format | Multi-image posts (6.60%), native documents (5.85%) | Video content (1.25x multiplier), image posts (1.1x boost) | |
| Session Duration | 11 minutes 19 seconds per session, professional focus | 30 minutes daily in shorter, frequent real-time sessions | |
| Conversion Quality | 277% more effective for B2B lead generation | Strong for viral reach but lower conversion rates | |
| Bot Activity Impact | Lower due to professional identity verification | 5-11% automated accounts affecting engagement quality | |
| Algorithm Reach (2025) | 65% organic reach drop but 12% engagement increase | 48% engagement decline year-over-year | |
| Monetization Threshold | No specific threshold, professional audience converts naturally | 5 million monthly impressions required for revenue sharing |
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What are the current engagement rates for creators with different follower counts?
LinkedIn consistently outperforms Twitter/X across all follower tiers, maintaining engagement rates that are 2-3 times higher than its competitor.
| Follower Count | LinkedIn Engagement Rate | Twitter/X Engagement Rate | Gap |
|---|---|---|---|
| Under 10,000 | 2-6% with micro-creators often exceeding benchmarks due to intimate audience connections | 0.5-2% with highly engaged niche accounts occasionally surpassing averages | 3x |
| 10,000-100,000 | 3-5% maintained through LinkedIn's algorithm favoring authentic professional content | 1-3% as algorithm changes reduce reach for mid-tier accounts | 2x |
| Over 100,000 | 2-4% with large accounts still maintaining meaningful engagement levels | Below 1% due to increased competition and algorithm limitations | 4x |
| Platform Average | 6.50% overall with consistent performance across content types | 2.31% with significant decline from previous years | 2.8x |
| Professional Accounts | Personal profiles significantly outperform company pages | Business accounts face additional algorithm restrictions | Variable |
| Content Creator Accounts | Higher rates for educational and industry insight content | Performance varies dramatically based on trending topic alignment | 2x |
| B2B Focused Accounts | 2.75% for professional services, 1.95% for technology companies | 86% of B2B marketers use platform but with lower engagement | 1.5x |
How many likes, comments, and shares does a typical post receive by niche?
LinkedIn posts generate approximately 45 likes and 4 comments on average, while Twitter/X posts receive 47.95 likes, 11.46 reposts, 4.69 replies, and 1.63 quotes.
B2B content particularly thrives on LinkedIn's professional environment, with technology companies averaging 1.95% engagement and professional services reaching 2.75%. The platform's algorithm rewards comprehensive, educational content that provides genuine value to professional audiences.
Twitter/X shows strength in real-time engagement and viral potential, with B2B marketers finding success in thought leadership content. However, the platform has seen a 48% year-over-year decline in engagement rates, making consistent posting and early engagement crucial for visibility.
Content performance varies significantly by industry vertical, with LinkedIn favoring longer-form, educational content while Twitter/X rewards timely, conversation-starting posts that align with current events and trending topics.
Which content formats perform best on each platform?
LinkedIn's content hierarchy clearly favors visual storytelling and comprehensive educational resources, with multi-image posts leading at 6.60% engagement rates.
| Content Format | LinkedIn Performance | Twitter/X Performance |
|---|---|---|
| Multi-image Posts/Carousels | 6.60% engagement rate, highest performing format for educational content | Image posts receive 1.1x algorithm boost, good for visual storytelling |
| Native Documents | 5.85% engagement rate, excellent for frameworks and industry insights | Not available as native format, external links penalized |
| Video Content | 5.60% engagement rate, growing preference for native video over external links | 1.25x algorithm multiplier, highest boost available on platform |
| Text-only Posts | 4.85% engagement rate, serves as baseline for professional updates | Baseline performance, no algorithm boost but foundation for engagement |
| External Links | Penalized by up to 70% by algorithm, native content essential | Reduced reach but still viable for driving traffic |
| Real-time Content | Lower performance, platform favors evergreen professional content | Highly rewarded, early engagement provides 13.5x boost for replies |
| Interactive Content | Polls and questions perform well in professional context | Response interactions generate 75x amplification boost |
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How do the audiences differ between platforms in demographics and behavior?
LinkedIn's 1 billion members skew toward decision-makers and high-income professionals, with 50.6% aged 25-34 and 53% from high-income households.
The professional intent creates a unique consumption environment where 78% of users seek industry news and 73% look for new ideas. This focused intent translates to longer, more meaningful engagement sessions averaging 11 minutes and 19 seconds per visit.
Twitter/X's 611 million monthly users represent a broader demographic with the largest group being 25-34 year-olds at 36.6%. The platform maintains a 60% male, 40% female split and serves as the primary news source for 79% of users, creating an environment optimized for real-time information consumption.
User behavior patterns reveal LinkedIn users engage in deeper, more contemplative content consumption, while Twitter/X users prefer rapid-fire, frequent interactions focused on immediate updates and trending conversations. This fundamental difference in user intent drives the distinct content strategies required for each platform.
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Which platform delivers better results for promoting paid products and services?
LinkedIn leads significantly in B2B conversion metrics, proving 277% more effective for lead generation than other social platforms.
The platform drives higher-quality traffic with longer session durations and superior conversion rates for professional services and B2B products. LinkedIn's professional audience naturally gravitates toward business solutions, making it ideal for service-based businesses, consultancy, and high-ticket offerings.
Newsletter promotion sees realistic conversion rates of 5-10% from free to paid subscribers, with LinkedIn's professional audience typically converting at higher rates for business-focused content and educational resources.
Twitter/X monetization has evolved with creator revenue sharing programs, though entry requirements are stringentā€”creators need 5 million monthly impressions for eligibility. Revenue per mille varies by region and content type, with video content commanding higher rates but overall conversion rates remaining lower than LinkedIn for business purposes.
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How much engagement is inflated by bots and low-quality interactions?
Twitter/X faces significant bot challenges with studies indicating 5-11% of accounts are automated, creating artificial inflation that affects engagement quality and skews analytics.
This artificial engagement makes authentic measurement difficult for marketers who need to distinguish between genuine interest and automated interactions. The platform's open nature and ease of account creation contribute to this persistent challenge.
LinkedIn maintains higher content quality due to professional identity verification requirements, though bot activity still exists. The platform's focus on professional networking and career implications naturally filters out many low-quality interactions.
Bot detection strategies become crucial for both platforms, with marketers needing to focus on engagement quality over quantity. Monitoring for authentic comments over 15 words and meaningful interactions provides better insights than raw engagement numbers.
What does the complete conversion funnel look like on both platforms?
LinkedIn's conversion funnel benefits from professional intent at every stage, starting with impression quality and extending through to final conversions.
The platform's dwell time has emerged as a crucial ranking factor, measuring how long users spend viewing content when at least 50% is visible on screen. This metric rewards content that captures genuine attention rather than quick scrolls, leading to higher-quality traffic.
Twitter/X session patterns favor rapid consumption with users averaging 15 minutes and 25 seconds per visit but with higher page views per session. The platform excels at generating initial awareness and driving traffic, though conversion rates typically lag behind LinkedIn for business purposes.
Benchmark metrics show LinkedIn users engage more deeply with fewer pieces of content, while Twitter/X users consume more content with lighter engagement. This fundamental difference affects how creators should structure their conversion funnels and content strategies for each platform.
How do session duration and dwell time affect content visibility?
LinkedIn's emphasis on dwell time as a ranking factor rewards creators who produce content that holds professional attention for extended periods.
Users spend an average of 11 minutes and 19 seconds per LinkedIn session, focusing on professional content consumption and meaningful interactions. This extended engagement signals quality to the algorithm and improves organic reach for future posts.
Twitter/X users average 30 minutes daily but distributed across shorter, more frequent sessions focused on real-time updates. The platform's algorithm favors early engagement signals and conversation-starting content, with replies generating significant algorithmic boosts.
Content visibility strategies must align with these platform-specific behaviorsā€”LinkedIn rewards comprehensive, thoughtful content that encourages longer reading times, while Twitter/X favors immediate, engaging content that sparks quick interactions and responses.
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What algorithm changes between 2024 and mid-2025 impacted creator reach?
LinkedIn's algorithm evolution resulted in a 65% organic reach drop in 2025 compared to 2024, but engagement per post increased 12% as the platform prioritized quality over quantity.
The platform now emphasizes authentic comments over 15 words and actively filters out AI-generated responses, rewarding creators who generate genuine professional discussions. This shift benefits creators who focus on meaningful content over viral tactics.
Twitter/X experienced a more dramatic 48% engagement decline year-over-year, with algorithm changes emphasizing early engagement signals and conversation-starting content. The platform now heavily weights replies with a 13.5x boost and response interactions generating 75x amplification.
Both platforms have moved away from reach-based metrics toward engagement quality, requiring creators to adapt strategies from volume-focused approaches to community-building and authentic interaction generation.
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What changes are expected for creators in 2026?
The creator economy is projected to reach $528.39 billion by 2030, with diversified revenue streams becoming essential for sustainable growth.
LinkedIn's professional focus positions it strongly for B2B creator monetization, with the platform expected to introduce more creator-focused revenue streams for professional content and thought leadership. The emphasis on professional networking suggests premium subscription models and service-based monetization will expand.
Twitter/X is likely to refine its creator payment programs and potentially lower the 5 million impression threshold for monetization eligibility. The platform may evolve toward more direct creator payment systems and enhanced revenue sharing opportunities.
Algorithm trends for 2026 suggest continued emphasis on authentic engagement over reach, with both platforms implementing more sophisticated AI-driven content curation that favors creators building genuine communities over those chasing viral content.
When should you choose Twitter/X over LinkedIn?
Twitter/X excels in specific scenarios where real-time engagement and viral potential outweigh LinkedIn's professional advantages.
- Real-time news and trending topics: The platform serves as the primary news source for 79% of users, making it ideal for timely commentary and breaking news discussions
- Viral content and cultural conversations: Twitter/X's algorithm and user behavior favor content that can achieve rapid, widespread distribution
- Testing content ideas quickly: The platform's fast-paced environment allows creators to gauge audience response and iterate rapidly
- Building personal brand through frequent updates: Daily engagement and personality-driven content perform well with Twitter/X's audience
- Targeting news-conscious and early adopter audiences: Users actively seeking the latest information and trends gravitate toward the platform
When is LinkedIn the superior platform choice?
LinkedIn demonstrates clear advantages for creators focused on professional growth and business development.
- Building B2B authority and thought leadership: The platform's professional environment naturally positions experts and industry leaders
- Targeting decision-makers and high-income professionals: 53% of users come from high-income households, ideal for premium services
- Selling professional services or B2B products: 277% more effective for lead generation than other social platforms
- Creating educational content and industry insights: Multi-image posts and native documents achieve 6.60% and 5.85% engagement rates respectively
- Building long-term credibility and generating inbound leads: Professional verification and extended session times create lasting business relationships
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How should creators pick between platforms based on their specific situation?
Platform selection should align with audience characteristics, product type, and personal content creation strengths rather than following generic advice.
Creators selling B2B services, consulting, or professional development should prioritize LinkedIn for its superior conversion rates and professional audience intent. The platform's 277% advantage in lead generation makes it essential for service-based businesses targeting corporate clients.
Content creators focused on entertainment, trending topics, or building personal brands benefit from Twitter/X's viral potential and real-time engagement. The platform's strength in cultural conversations and news distribution serves creators who can produce timely, relevant content consistently.
The optimal strategy combines both platforms strategicallyā€”use Twitter/X for rapid idea testing and community building, then leverage LinkedIn for authority establishment and business conversion. Content can be repurposed across platforms since audiences are distinct enough to minimize overlap while maximizing reach, allowing creators to benefit from each platform's unique strengths.
Conclusion
LinkedIn emerges as the clear winner for creators seeking sustainable business growth, with engagement rates nearly three times higher than Twitter/X and superior conversion metrics across all business applications.
However, the most successful creators leverage both platforms strategicallyā€”using Twitter/X for rapid community building and content testing, while utilizing LinkedIn for authority establishment and revenue generation through its professional, high-intent audience.
Sources
- Buffer - Average Engagement Rate
- Podawaa - LinkedIn Engagement Rate
- Socinator - Average LinkedIn Engagement
- Social Insider - Social Media Benchmarks
- Analyzify - Twitter Statistics
- LinkedIn - Algorithm 2025
- Social Insider - LinkedIn Benchmarks
- Marketing Heaven - LinkedIn Likes
- Contentin - LinkedIn Metrics
- Metricool - Twitter Study
- Orange Owl - B2B Social Media
- Rivaliq - Industry Benchmarks
- LinkedIn - B2B Marketing 2025
- Botdog - LinkedIn Algorithm
- Zebracat - Twitter Payout
- Buffer - Twitter Algorithm
- Sprout Social - Demographics
- Sopro - LinkedIn Lead Generation
- LinkedIn - Twitter Statistics 2025
- Simon Owens - Conversion Rates
- Social Media Today - Twitter Revenue
- Spikerz - Fake Profiles
- Airdroid - Bot Checker