Which Notion templates make over $10K/month now?

Which Notion templates actually make over $10K/month now?

Only a handful of Notion-template businesses can credibly be put above $10,000 a month today, and the list gets even shorter if we require proof for one specific template.

The strongest names we found are Thomas Frank, Easlo and PathPages, with Pascio sitting one level below because his five-figure history is clear but his latest monthly figure is harder to verify independently.

There is also an important distinction between a template and a template store. Thomas Frank has disclosed revenue for Ultimate Brain itself, so we can talk about that product with unusual confidence. Easlo and PathPages disclose or have been reported at the business level, where several templates contribute to total revenue. Saying that Easlo’s Second Brain alone makes $20,000 every month, for example, would go further than the evidence allows.

For this article, we count revenue from paid Notion templates. Courses, sponsorships, consulting, affiliate income and unrelated digital products stay outside the number.

That stricter definition leaves us with a shorter but much more useful answer.

Why is it so hard to know which Notion templates make $10K a month?

The biggest problem with Notion-template revenue is that we can usually see the product but almost never the seller’s current monthly sales.

Notion Marketplace does not publish seller revenue. Gumroad sometimes exposes customer or sales counts, but those are cumulative. A template can have 10,000 historical customers and still be doing very little business this month.

The numbers circulating online also age badly. Thomas Frank’s roughly $120,000 monthly template run rate still appears in newer articles even though the underlying disclosure came from an earlier period. The same happens with five-figure screenshots from Easlo, Modest Mitkus and Pascio.

A recently published article can therefore contain an old revenue number.

We use a tougher standard here. Direct creator disclosures carry the most weight, especially when they describe an average rather than one launch. We then check whether the storefront still looks active, whether the product is maintained, whether customer scale has continued growing and whether current pricing makes the claimed revenue plausible.

That does not give us audited accounts. It does, however, separate a genuinely active template business from a screenshot that has been recycled for three years.

Which Notion-template businesses are clearly above $10K/month?

Easlo and PathPages have the clearest five-figure business-level evidence, while Thomas Frank’s template operation is extremely likely to remain above $10,000 despite no fresh public monthly revenue figure.

Easlo is the cleanest disclosed case. In an Indie Hackers interview, founder Jason Chin said Easlo generated an average of about $20,000 a month from one-time payments. The wording matters because this was an average rather than one unusually successful launch.

Easlo is still actively selling a broad Notion catalogue today. Second Brain is listed at $39 during its current promotion, Finance Tracker and GTD Dashboard at $39, and Freelance OS and Content OS at $79. The store also contains a large collection of free and low-priced templates feeding users toward those bigger products.

PathPages has similarly strong evidence. MailerLite’s case study says Modest Mitkus grew the business, formerly called Notionway, to five figures in monthly sales from Notion templates. The live PathPages store currently says more than 120,000 customers have used its products and still promotes a $99 Complete Bundle alongside Second Brain, Finance Tracker, Creator System, Freelance System and Business System.

Thomas Frank disclosed a far larger number historically: around $120,000 per month in template sales when Starter Story interviewed him after the business had generated $2.1 million from two premium templates. We should not pretend that figure is current. What we can see today is that Ultimate Brain remains actively maintained, has been fully rebuilt as version 3.0 and Thomas Frank’s own site now shows a user base above 40,000 in parts of the current sales page.

Pascio also belongs in the conversation. His current Notion Money Academy sales page says he built his template income above $20,000 in recurring monthly revenue. Since that figure appears in marketing material for a course teaching this business model, we give it less weight than Easlo’s interview disclosure or MailerLite’s PathPages case study.

Creator / business	Best revenue evidence	What we can say today
Easlo	About $20K/month average	Strong evidence of a $10K+ template business
PathPages	Five figures in monthly sales	Strong evidence of a $10K+ template business
Thomas Frank	About $120K/month in last detailed disclosure	Very likely above $10K, current amount undisclosed
Pascio	Claims $20K+ monthly template income	Credible history, weaker current verification

Is Thomas Frank’s Ultimate Brain still making over $10K/month?

Ultimate Brain is the individual Notion template we are most confident still clears $10,000 a month.

Thomas Frank has published far more product-level evidence than almost anyone else in this market. Ultimate Brain generated $88,241 during its first month after launching to a 3,201-person waitlist. Later, Frank said the wider premium-template business was averaging around $120,000 per month after producing $2.1 million from Ultimate Brain and Creator’s Companion in roughly two years.

The current product still looks substantial rather than neglected. Ultimate Brain 3.0 is a complete rebuild of the original system, and Frank’s live site currently describes more than 40,000 users in one section of the sales page. His documentation is also being actively maintained, including instructions for new Notion features and automations.

The arithmetic makes the $10,000 threshold quite low for a product of that size. At $79, Ultimate Brain needs about 127 purchases in a month. At $129, it needs only 78. That works out to roughly three or four sales per day.

We cannot see Frank’s current checkout data, so quoting his old $120,000 monthly figure as today’s revenue would be sloppy. Still, a maintained premium product with tens of thousands of users would have to fall to a very small fraction of its historical sales pace to drop below $10,000.

Among individual Notion templates, Ultimate Brain remains the strongest $10K-a-month candidate by a wide margin.

Is PathPages still making over $10K/month from Notion templates?

PathPages still looks like a genuine five-figure Notion-template business today.

MailerLite documented Modest Mitkus growing PathPages, then called Notionway, to five figures in monthly digital-product sales. Other public disclosures from Mitkus have put the business higher during stronger periods, around the $20,000 to $30,000 monthly range.

More importantly for a current assessment, PathPages is still actively selling and expanding the same business. Its live site says more than 120,000 customers have used its products. The store currently offers Second Brain, Finance Tracker, Life Planner, Creator System, Freelance System and Business System, with a $99 Complete Bundle placed prominently across the site.

That bundle lowers the number of orders needed to reach five figures. At $99, 102 sales generate just over $10,000. A $39 standalone template requires 257 sales.

PathPages obviously sells a mixture of products, so neither figure describes the real order mix. They do show that a store with a six-figure customer base does not need extraordinary monthly volume to remain above $10,000.

The evidence is strong enough to classify PathPages as a current $10K-plus Notion-template business. We cannot tell which individual template contributes the most revenue because PathPages does not publish that split.

Does Easlo still make over $10K/month from Notion templates?

Easlo still deserves a place among the strongest $10K-a-month Notion-template businesses.

Jason Chin told Indie Hackers that Easlo generated an average of $20,000 a month from one-time payments. That disclosure is especially useful because Easlo’s business is built heavily around paid Notion products rather than recurring software subscriptions.

The store remains very active today. Easlo currently sells Second Brain for $39 during promotions, Finance Tracker and GTD Dashboard for $39, plus Freelance OS and Content OS for $79. Around those products sits a much larger library of free and inexpensive templates.

That product mix makes a sustained five-figure business believable without requiring one template to dominate every month. At $39, roughly 257 sales produce $10,000. At $79, the figure drops to 127. Easlo can reach the same revenue through combinations of several products at both price points.

We should still resist turning the $20,000 business figure into a $20,000 claim for Second Brain alone. The public evidence does not show the current revenue split between Second Brain, Finance Tracker, Freelance OS, Content OS and the rest of the catalogue.

So Easlo belongs comfortably in the $10K-plus business group. Which specific Easlo template crosses $10,000 on its own remains unknown.

Is Pascio really still making $20K/month with Notion templates?

Pascio has definitely built a serious Notion-template business, but we would not treat the current $20,000 monthly claim with the same confidence as Easlo’s disclosed average.

The historical evidence is solid. Pascio publicly shared several five-figure months while growing his template business, including months above roughly $13,000, $14,000 and $15,000. His products and educational material later cited more than a quarter-million dollars generated through the model.

His current Notion Money Academy page says the business reached more than $20,000 in recurring monthly template revenue without paid advertising. That is a direct first-party statement, and the page remains live today.

The weak point is the context. Pascio uses that number to sell a course teaching other people how to build a Notion-template business. We can accept that he makes the claim; we should be more cautious about presenting the figure as independently verified current revenue.

Pascio therefore clears the “has made more than $10K in a month from Notion templates” test easily. For the narrower question of whether the template business is definitely above $10,000 this month, Easlo and PathPages give us cleaner evidence.

Do any Easlo or PathPages templates individually make $10K/month?

We cannot currently prove that Second Brain, Finance Tracker, Freelance System or any other individual Easlo or PathPages template makes $10,000 every month.

This is where many online lists quietly change the meaning of the underlying evidence.

Easlo says the business makes around $20,000 a month. The store sells Second Brain, Finance Tracker, GTD Dashboard, Freelance OS, Content OS and many smaller products. Without sales by SKU, there is no defensible way to assign the full $20,000 to Second Brain.

PathPages has the same problem. Its five-figure monthly revenue comes from a catalogue containing Second Brain, Finance Tracker, Life Planner, Creator System, Freelance System, Business System and a $99 bundle.

One flagship could easily account for a large part of the total. We simply do not know how large.

Thomas Frank is unusual because he actually disclosed product-level performance for Ultimate Brain. That is why we can make a stronger statement about his individual template than about Easlo’s or PathPages’ biggest products.

Are second-brain templates still the biggest Notion money-makers?

Second-brain templates still have some of the strongest revenue history in the Notion ecosystem, although building another generic second brain today looks much tougher than it did during the category’s first boom.

Ultimate Brain is the obvious example. Thomas Frank turned tasks, notes, projects, goals and PARA-style organization into one premium system, then sold it to a huge audience that already knew his productivity content.

Easlo also made Second Brain one of his flagship paid products. PathPages currently sells its own Second Brain alongside broader life and business systems.

Those successes helped make “second brain” one of the most copied phrases in the Notion-template market.

The competitive situation is very different these days. Notion Marketplace contains an enormous supply of templates, and personal productivity is one of its most crowded categories. Anyone searching for a second brain now sees products from established creators, free alternatives, cheap clones and increasingly sophisticated templates built with AI assistance.

The better lesson from Ultimate Brain is that buyers will pay for a complete system when the creator already has trust and distribution. Copying the words “Second Brain” onto another productivity dashboard does very little by itself.

Business systems may actually be more interesting for a new seller now. PathPages’ Freelance System manages clients, projects, invoices, income, expenses and reusable work processes. Its Creator System handles content operations, sponsorships and affiliates. Easlo sells Freelance OS and Content OS at $79, double the promotional price of several of his general productivity products.

Those templates solve problems tied directly to earning money or running work, which gives customers a clearer reason to pay.

Why do the biggest Notion sellers charge $39 to $129 instead of $9?

Premium pricing makes the path to $10,000 a month dramatically easier, which is why the strongest Notion-template businesses have moved toward complete systems and bundles.

A $9 template needs 1,112 sales in a month to generate $10,000 gross. A $39 product needs 257. A $79 product needs 127, while a $129 template needs only 78.

That difference changes the whole business.

Generating more than a thousand purchases every month requires huge traffic or an unusually viral product. An established creator with an email list, YouTube channel or strong search traffic can realistically sell 80 to 250 copies of a premium system without reaching mass-market scale.

Thomas Frank pushed premium positioning early with Ultimate Brain. Easlo currently sells several major systems at $39 to $79. PathPages uses $39 standalone products to pull customers toward a $99 bundle.

Cheaper templates still have a role. Easlo sells multiple $5 and $9 products, while all three businesses give away useful templates for free. Those products broaden the funnel. The serious revenue tends to come when part of that audience upgrades to something much larger.

Price	Sales needed for $10K gross
$9	1,112
$19	527
$39	257
$79	127
$99	102
$129	78

Does Notion Marketplace actually create $10K/month sellers?

Notion Marketplace helps with discovery, but the best-documented $10K-a-month sellers built their businesses through their own audiences long before marketplace distribution could carry them.

Thomas Frank had around 35,000 people on a Notion-specific email list before the full Ultimate Brain launch. A 3,201-person waitlist produced about $88,000 in first-month revenue, and a later launch to the broader Notion email audience generated another large wave of sales.

Easlo told Indie Hackers that most of his traffic came through X, TikTok, Instagram and YouTube, with YouTube converting particularly well.

PathPages built another version of the same machine. MailerLite’s case study shows free Notion templates feeding an email automation that identifies what subscribers are interested in, then sends relevant product offers. Mitkus also pushes his lead magnets through SEO, social media and other channels.

Notion Marketplace is more useful today than it used to be because creators can take payments directly there. Notion currently charges 8% plus $0.40 per transaction when it processes the sale.

Still, marketplace exposure does not solve the main problem. Thousands of creators can list templates in the same place. Thomas Frank, Easlo and PathPages built ways to reach buyers before those buyers opened the marketplace.

Why do successful Notion sellers give away so many templates for free?

Free Notion templates are one of the main ways five-figure sellers build the audience that later buys premium products.

Easlo’s current store makes this especially easy to see. Task Tracker, Project Tracker, Expense Tracker, Habit Tracker, Student Dashboard, Content Calendar and many other products cost nothing. Someone searching for one small solution can discover Easlo without being asked to spend $79 immediately.

PathPages does something similar. MailerLite documented how people enter through free Notion templates and then move into automated email sequences based on the topics they showed interest in.

Thomas Frank used free templates even earlier. His free Notion products and tutorials helped build a Notion-specific mailing list of roughly 35,000 people before Ultimate Brain became the main premium offer.

The audience also explains why comparisons based purely on template quality miss so much of the business. A technically brilliant dashboard with no traffic can make almost nothing. A strong template connected to search, YouTube, social media and tens of thousands of email subscribers has repeated chances to sell every day.

Among the sellers we can actually document above $10,000, distribution keeps showing up alongside the product.

Can a new Notion template still reach $10K/month today?

A new Notion template can still reach $10,000 a month, but the easy version of this opportunity is mostly gone.

Building a good template is cheaper and faster than it used to be. AI can help with formulas, database structures, documentation, copy and customer support. Notion itself has also become more capable.

That same shift has flooded the market with competent products.

A basic habit tracker or aesthetic planner no longer has much technical scarcity. Buyers can find many free versions, generate parts of the workflow themselves or choose among established sellers with thousands of existing customers.

The recent behavior of the biggest creators gives us a better idea of where the bar has moved. Thomas Frank completely rebuilt Ultimate Brain rather than leaving the original untouched. PathPages sells multi-page systems, bundles and continuing updates. Easlo surrounds small utilities with more substantial operating systems for freelancers, creators and personal finance.

A new seller therefore needs more than a well-designed Notion page. A clear niche, a product substantial enough to justify $39 to $100, and some repeatable way to reach buyers are becoming close to prerequisites for five-figure revenue.

AI has made production easier. It has done almost nothing to make attention easier.

Are $10K/month Notion templates really passive income?

The biggest Notion-template businesses have excellent margins, but calling them passive income hides most of the work that keeps sales alive.

Once a Notion template exists, delivering another copy costs almost nothing. That gives the model much better operating leverage than consulting or other businesses where every customer creates hours of additional work.

The successful stores still keep moving.

Thomas Frank maintains extensive documentation and has rebuilt Ultimate Brain as the Notion product changes. PathPages publishes search-driven content, runs email automations, supports customers and keeps a large catalogue updated. Easlo continues operating several content channels while maintaining dozens of free and paid products.

The workload shifts after launch. Less time goes into producing each unit sold, while more goes into getting attention, updating the product, answering questions and improving the funnel.

That is still a very attractive business model. “Passive,” though, gives the wrong picture of how the sellers above $10,000 actually operate.

Why do so many lists exaggerate Notion-template revenue?

Most lists inflate the number of $10K-a-month Notion templates by mixing peak months, lifetime revenue, whole-store revenue and old screenshots.

Those four numbers answer completely different questions.

Someone who has made $150,000 from templates over four years has built a meaningful business, but that works out to only a little over $3,000 per month if revenue were evenly distributed.

A creator who made $20,000 during a launch has proved that one month can cross the threshold. We still need evidence that normal months look similar.

Store revenue creates another common mistake. If a creator makes $20,000 across six paid templates, we cannot automatically describe the most famous template as a $20,000-a-month product.

Age is the last problem. Thomas Frank’s roughly $120,000 monthly template disclosure is one of the strongest numbers ever published in this market, yet it came from an earlier stage of the business. Repeating it today without that context turns good evidence into a bad current claim.

Once we separate those categories, the supposed army of $10K-a-month templates gets much smaller.

So which Notion templates make over $10K/month now?

Notion templates still make more than $10,000 a month today, but we can only defend a small number of names with serious evidence.

At the business level, Easlo and PathPages are the clearest current cases. Easlo disclosed an average of about $20,000 a month from one-time payments, and the store remains actively centered on paid Notion products. PathPages was independently documented at five figures in monthly template sales and now shows more than 120,000 customers while continuing to sell $39 systems and a $99 bundle.

Thomas Frank gives us the strongest individual-template case. Ultimate Brain generated enormous product-level revenue historically, remains actively maintained as version 3.0, and currently shows a user base above 40,000 on Frank’s own site. Reaching $10,000 at its price only requires roughly three or four purchases per day. We cannot see today’s monthly checkout total, but Ultimate Brain would be our clearest answer if we had to name one individual Notion template.

Pascio also has genuine five-figure months behind him and still claims more than $20,000 in monthly template revenue. We rank that evidence below Easlo and PathPages because the current number comes mainly from his own course marketing.

For individual Easlo and PathPages products, the answer is less satisfying but more accurate: we do not know. Second Brain, Finance Tracker, Freelance System and the other flagships may individually clear $10,000, but no current public sales split proves it.

The broader pattern is much clearer. The serious money is concentrated in substantial systems priced around $39 to $129, backed by audiences, free-template funnels, search traffic, email lists and years of accumulated trust.

Making a competent Notion template is easy these days. Getting 100 to 300 people to buy one every month is still the part almost nobody solves.