Today, do you make more money on Twitter/X or on Facebook?

This blog post has been written by the person who has mapped all the strategies and examples in our cheatsheets

Facebook currently dominates Twitter/X in creator monetization potential, with mid-tier creators earning 67% more monthly revenue on average.

While Twitter/X offers unique advantages in B2B and professional niches, Facebook's diversified monetization ecosystem and higher CPM rates create more substantial earning opportunities. The data reveals that creators with 10K-100K followers typically generate $500-$2,500 monthly on Facebook compared to $300-$1,500 on Twitter/X.

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How much total revenue do creators with 10K-100K followers make monthly on Twitter/X versus Facebook?

Facebook creators in the 10K-100K follower range consistently outearning their Twitter/X counterparts by an average of $700-$1,000 per month.

Twitter/X creators with this follower count typically generate $300-$1,500 monthly through the platform's Creator Revenue Sharing program, which pays approximately $8.50 per million verified impressions. However, this requires maintaining verified status and achieving substantial engagement rates, which many creators struggle to sustain consistently.

Facebook's monetization ecosystem proves more lucrative, with mid-tier creators earning $500-$2,500 monthly. The platform's Content Monetization program distributed over $2 billion to creators in 2024, demonstrating Meta's commitment to creator compensation. Facebook's diversified revenue streams include brand partnerships, affiliate marketing through Facebook Shops, and live monetization features that provide multiple income touchpoints.

The earning disparity stems largely from audience behavior differences. Facebook users demonstrate higher purchasing intent and longer content consumption sessions, translating to better monetization opportunities. Additionally, Facebook's algorithm prioritizes content that generates meaningful interactions, which correlates with revenue-generating activities.

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What are the primary revenue streams on each platform and their monthly dollar contributions?

Creator revenue distribution follows predictable patterns across both platforms, with sponsorships dominating at 67.5% of total income, followed by platform ad revenue at 10%.

How do conversion rates differ between Twitter/X and Facebook across monetization models?

Facebook's conversion superiority becomes evident across every major monetization metric, with overall conversion rates 460 times higher than Twitter/X.

Facebook achieves a 9.21% conversion rate across all industries, while Twitter/X manages only 0.02%. This dramatic difference reflects fundamental platform usage patterns—Facebook users engage with commercial content more readily, spending longer periods browsing and demonstrating higher purchase intent.

Email signup conversion rates show similar disparities. Facebook generates 1.08% email conversion rates, while Twitter/X struggles with significantly lower engagement-to-action ratios. The visual-first nature of Facebook content creates more compelling calls-to-action, while Twitter/X's text-heavy format requires more sophisticated copywriting to drive conversions.

Purchase conversion rates vary dramatically by niche. Finance and B2B sectors show Twitter/X performing better in professional contexts, where decision-makers seek industry insights and networking opportunities. However, consumer-focused niches consistently favor Facebook, where visual product showcases and social proof mechanisms drive purchasing decisions more effectively.

Newsletter signup rates demonstrate platform-specific behavior patterns. Twitter/X users, despite lower overall conversion rates, show higher lifetime engagement with educational content when they do convert, particularly in professional development and business strategy niches.

What are the average CPM and engagement rates on Twitter/X versus Facebook for different niches?

Facebook's CPM rates average $8.17 compared to Twitter/X's $0.65, representing a 1,157% advantage for Facebook advertisers and creators.

Twitter/X's CPM decline of 75% since the Musk acquisition reflects advertiser confidence issues and platform instability concerns. However, niche-specific performance varies significantly. Finance and technology content on Twitter/X commands premium engagement rates among professional audiences, while broader consumer topics struggle with reduced reach and engagement.

Facebook's stable advertiser relationships maintain consistent CPM rates between $5-$15 depending on targeting specificity and content quality. Health and fitness content performs exceptionally well on Facebook, with engagement rates exceeding platform averages by 40-60%. Parenting and lifestyle content also shows strong performance due to Facebook's community-building features.

SaaS and B2B content creators find Twitter/X more lucrative despite lower CPMs, as the platform's professional user base demonstrates higher intent for business software purchases. The average order value for B2B transactions initiated on Twitter/X ranges from $500-$5,000+, compared to Facebook's $50-$500 range for consumer products.

Meme and entertainment content shows Facebook's visual format advantage, with engagement rates 3-4 times higher than Twitter/X for similar content types. However, Twitter/X's real-time conversation nature benefits breaking news and commentary content.

How does traffic from each platform convert through the complete funnel from impressions to recurring customers?

Facebook's funnel performance consistently outperforms Twitter/X at every stage, from initial impressions through recurring customer development.

The impression-to-click stage shows Facebook's visual content format driving higher initial engagement. Facebook's algorithm optimization for meaningful interactions results in better-qualified traffic reaching external websites. Users clicking through from Facebook demonstrate longer session durations and higher page-per-session metrics.

Click-to-email signup conversion favors Facebook significantly, with the 1.08% average conversion rate reflecting users' comfort with providing contact information to brands they discover through social recommendations. Twitter/X users show more resistance to email captures, preferring to follow accounts directly rather than joining external email lists.

Email-to-purchase conversion rates reveal interesting platform-specific patterns. While Facebook generates more email signups, Twitter/X email subscribers often show higher long-term engagement and purchase rates in professional niches. B2B software and financial services see 25-40% higher email-to-purchase conversion from Twitter/X-sourced leads.

Recurring customer development strongly favors Facebook for consumer products but shows mixed results for B2B services. Facebook's community features and regular content consumption patterns create stronger brand affinity, leading to repeat purchases. Twitter/X's professional networking aspects foster long-term business relationships that can yield higher lifetime values despite lower initial conversion rates.

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Which offer types convert best on each platform and what are the average order values?

Platform-specific offer performance reveals distinct user behavior patterns that directly impact creator revenue strategies.

• Twitter/X High-Performance Offers: SaaS tools and business software consistently achieve the highest conversion rates, with average order values ranging $500-$5,000+. Professional development courses and business strategy content show strong engagement among decision-makers and entrepreneurs.
• Financial services and investment products benefit from Twitter/X's real-time news discussion environment, where users seek immediate insights and expert opinions on market movements and investment opportunities.
• B2B consulting services leverage Twitter/X's networking capabilities, with consultants using thought leadership content to attract high-value clients seeking specialized expertise.
• Technical education and programming courses perform well due to the platform's developer and tech professional user base actively seeking skill development opportunities.
• Business books and premium content show strong performance when positioned as insider knowledge or industry expertise, appealing to ambitious professionals.

Facebook's offer conversion strength lies in consumer-focused products and community-driven purchases. Health and wellness products achieve exceptional performance through visual before-and-after content and community testimonials. Educational courses targeting personal development show strong conversion when combined with community access components.

E-commerce products benefit significantly from Facebook's integrated shopping features, with average order values typically ranging $50-$500. Local services and events leverage Facebook's geographic targeting capabilities and community connections for higher conversion rates.

Consumer software and apps perform well on Facebook through visual demonstrations and social proof mechanisms, though average order values remain lower than B2B solutions popular on Twitter/X.

How has monetization performance evolved in 2025 and what drove these changes?

2025 brought significant algorithmic and policy changes that reshaped creator monetization across both platforms.

Twitter/X implemented stricter creator revenue sharing requirements, now requiring 2,000 verified followers instead of previous lower thresholds. This change concentrated revenue sharing among more established creators while reducing payments to emerging accounts. The platform's focus on premium subscriber engagement created a two-tier system where revenue potential increasingly depends on attracting paying subscribers rather than broad audience reach.

Facebook's algorithm evolution prioritized AI-driven content discovery, with up to 50% of user feeds now showing content from unfollowed accounts. This change created opportunities for newer creators to achieve viral reach but made sustained audience building more challenging. The emphasis shifted toward content quality and engagement metrics rather than follower count.

Advertiser confidence recovery on Twitter/X remained gradual, with projected 17.5% growth in U.S. ad revenue to $1.31 billion for 2025. However, this growth trails significantly behind pre-acquisition levels, maintaining pressure on creator revenue sharing pools.

Facebook's $2 billion creator payout in 2024 established the platform as the leading revenue source for content creators. Meta's expansion of creator monetization tools globally in 2025 further solidified this advantage, providing creators with more diverse revenue streams and geographic opportunities.

The shift toward private sharing and saves over public engagement on Facebook influenced monetization strategies, with successful creators focusing on building intimate communities rather than maximizing public metrics.

What should creators expect in 2026 regarding algorithm changes and monetization tools?

2026 predictions indicate continued platform divergence, with Twitter/X doubling down on subscription models while Facebook enhances commerce integration.

The creator economy's projected growth to $234.65 billion globally will drive both platforms to expand monetization features. Twitter/X will likely introduce more sophisticated subscription tiers and premium content tools, targeting professional audiences willing to pay for exclusive insights and networking access.

Facebook's roadmap includes enhanced shopping integration and creator commerce tools, building on the success of current Facebook Shops features. AI-powered content optimization will become more sophisticated, potentially favoring creators who understand and adapt to algorithmic preferences.

Industry consolidation through M&A activity will likely accelerate as creator businesses mature. This trend may favor established creators with diversified revenue streams and strong brand recognition across multiple platforms.

Algorithm transparency improvements are expected on both platforms, giving creators better insights into content performance factors. However, the complexity of AI-driven recommendation systems means successful creators will need to focus on audience value rather than attempting to game algorithmic preferences.

Regulatory developments around creator payments and platform responsibilities may introduce new compliance requirements, potentially affecting revenue sharing structures and payment processing across both platforms.

How do audience behaviors and content consumption patterns differ between platforms?

Fundamental user behavior differences create distinct monetization environments on each platform.

Facebook users engage in longer content consumption sessions, spending more time evaluating products and reading detailed descriptions before making purchase decisions. The platform's visual-first format encourages browsing behavior similar to online shopping, with users comfortable exploring brand content and following purchase links.

Twitter/X users demonstrate higher intent when they do engage commercially, but this engagement occurs less frequently. The platform's real-time nature creates urgency around trending topics and breaking news, which can drive immediate action for timely offers or limited-time opportunities.

Content format preferences directly impact monetization success. Facebook's algorithm rewards longer-form video content and carousel posts that showcase multiple product angles, while Twitter/X favors concise, text-based insights that establish credibility and thought leadership.

Social proof mechanisms work differently across platforms. Facebook users respond strongly to likes, shares, and comments from their personal networks, making user-generated content and testimonials particularly effective. Twitter/X users place more value on endorsements from industry experts and thought leaders, even when they don't personally know these individuals.

Community building approaches vary significantly. Facebook's group features enable creators to build dedicated audiences around specific topics, fostering stronger relationships that translate to higher customer lifetime values. Twitter/X's follower model creates broader but often less engaged audiences, requiring more frequent content production to maintain visibility.

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Which niches or business models perform significantly better on one platform versus the other?

Niche performance alignment with platform strengths creates clear winners and losers across different business categories.

Where do creators see better ROI between platforms for organic versus paid strategies?

ROI analysis reveals distinct advantages for different strategic approaches across platforms.

Facebook consistently delivers better paid advertising ROI with cost per lead ranging $5.83-$21.98 compared to Twitter/X's $15-$75 per post engagement. Facebook's sophisticated targeting capabilities and larger user base create more efficient audience reaching, particularly for consumer-focused businesses.

Organic content costs average $95 per lead initially across platforms, but long-term ROI strongly favors consistent content creators who build authentic audiences. The 70/30 split between organic relationship-building and strategic paid amplification proves most effective for sustainable growth.

Twitter/X shows superior organic ROI for B2B and professional services, where thought leadership content creates lasting business relationships. LinkedIn organic content comparison reveals Twitter/X achieving $164 per lead versus $310 for LinkedIn ads in B2B SaaS, making organic Twitter/X strategy particularly attractive for professional service providers.

Facebook's paid advertising integration with organic content creates synergistic effects, where successful organic posts can be amplified through paid promotion to similar audiences. This integrated approach often produces the highest overall ROI for consumer brands.

Creator businesses employing hybrid strategies typically achieve better long-term sustainability. Organic content builds brand authority and community trust, while strategic paid promotion accelerates growth during key launches or seasonal opportunities.

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What follower and email list thresholds are required to reach $5K or $50K monthly revenue on each platform?

Revenue scaling thresholds reveal the audience sizes needed to achieve significant monthly income milestones.

For $5,000 monthly revenue, Twitter/X creators typically require 100K-200K followers with strong engagement and diversified revenue streams. The higher follower requirement reflects Twitter/X's lower conversion rates and CPM, necessitating larger audiences to generate substantial income. However, B2B and professional service creators can sometimes achieve this threshold with 50K-75K highly engaged followers in lucrative niches.

Facebook creators can reach $5,000 monthly with 50K-100K followers due to higher conversion rates and better monetization tools. The platform's visual content format and shopping integration enable more efficient audience monetization, reducing the follower count required for significant revenue generation.

$50,000 monthly revenue represents a much higher threshold requiring substantial audience development. Twitter/X creators need 500K+ followers with premium subscription bases and high-value B2B partnerships. Success at this level often involves multiple revenue streams including speaking engagements, consulting services, and product sales beyond social media monetization.

Facebook creators can achieve $50,000 monthly with 200K-500K followers when combined with established product lines and multiple revenue streams. The platform's commerce integration and advertising efficiency create more scalable monetization opportunities.

Email list building proves crucial for both platforms. Successful creators typically maintain email lists representing 5-15% of their follower count, with higher percentages indicating more engaged audiences and better monetization potential. Email subscribers from Facebook show higher immediate purchase rates, while Twitter/X email subscribers demonstrate stronger long-term engagement and professional relationship development.

Conclusion

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