We Compared The Pricing of 106 No-Code App Builders: Here's What We Found

Last updated: May 25, 2026

No-Code App Builders are one of the broadest and most commercially important categories in modern software, because they sit between solo builders, SMB operators, agencies, and enterprise teams that all want to ship functional apps without traditional engineering effort. We pulled the public pricing pages of 106 no-code app builders ourselves, decomposed every tool into the same comparable dimensions, and ran the aggregates to figure out what actually works in pricing in this category and what to copy if you're building in this space.

The dataset spans eight workflow families: AI app builders, internal tools and admin panels, mobile app builders, web and full-stack app builders, database and spreadsheet app builders, business process and enterprise low-code platforms, e-commerce app builders, and marketplace, community, and event app builders. For each no-code app builder, we recorded comparable pricing dimensions including pricing model, cheapest paid monthly plan, most expensive public monthly plan, free plan availability, free trial availability, credit card requirement, monthly billing option, annual discount, enterprise plan availability, free-plan limitations, cheapest-plan features, paid-plan unlocks, upgrade triggers, and packaging signals.

If you want to see what proven pricing patterns look like beyond no-code app builders, our database of 300 profitable internet businesses breaks down revenue, distribution, and packaging for each one.

The comparison table

We built this dataset from scratch. For each of the 106 no-code app builders, we visited the public pricing page ourselves and recorded comparable dimensions including name, primary workflow, pricing model, cheapest monthly plan, most expensive monthly plan, free plan, free trial, credit card requirement, monthly billing option, annual discount, enterprise plan pricing, free-plan limitations, paid-plan unlocks, and upgrade triggers. The full comparison table is below.

Questions on pricing no-code app builders

These are the questions we kept circling back to while building the dataset. They are the ones that matter if you're trying to figure out what's actually working in no-code app builder pricing, and what to copy if you're shipping your own.

What should be the pricing model for a No-Code App Builder?

The pricing model for a No-Code App Builder should be a recurring subscription with usage or capacity gates, a roughly 20% annual discount, and an enterprise path, because 83% of tools in the dataset show some form of enterprise or custom tier.

Recurring pricing is the structural default because no-code app builders become more valuable as apps move from experimentation to production. Buyers are not just buying access to a builder; they are buying hosting, publishing, usage capacity, collaboration, data scale, and support.

The category rarely relies on pure usage-based pricing alone. Usage matters, but it is usually wrapped inside tiers through credits, workflow runs, actions, API calls, users, rows, storage, builds, app limits, or publishing rights.

The cleanest architecture is free or sandbox access, then a starter production tier, then a team or business tier, then enterprise. This mirrors how users actually adopt no-code app builders: first they test whether they can build, then they decide whether they can launch, then they scale usage and governance.

Annual billing should be available and discounted, but not forced in most cases. Only 14% of tools lack a monthly option, which means monthly billing remains the buyer expectation for self-serve no-code app builders.

The annual discount should sit close to the category norm. The median stated annual discount is 20% and the average is 21%, so anything in that band reads normal, while discounts above 30% start to look more acquisition-led than structural.

Enterprise should not be an afterthought. Even low-cost no-code app builders eventually run into SSO, governance, compliance, support, white-labeling, deployment control, or high-scale usage, which is why a visible custom path is so common.

What price should be charged for a No-Code App Builder?

The price charged for a No-Code App Builder should usually anchor around $37 per month at entry and around $215 per month at the top public tier, because those are the category medians across comparable tools.

The full price distribution is wide, which is why medians matter more than averages. The average cheapest plan is $92 per month, but the median is only $37, meaning a small number of expensive business and enterprise-style builders pull the average upward.

At the top end, the same pattern appears more strongly. The average most expensive public plan is $472 per month, while the median is $215, which means top-tier pricing is often built for serious production usage, not casual experimentation.

Workflow family matters more than a generic category benchmark. AI app builders average $21 at entry with a $20 median, while marketplace, community, and event builders average $223 at entry with a $117 median.

Mobile app builders sit in the middle, with a $74 average cheapest plan and a $45 median. That reflects the extra value and complexity of app publishing, native builds, push notifications, app-store paths, and branding removal.

E-commerce app builders are priced more like revenue infrastructure than utility software. Their average cheapest plan is $144 and their median is $149, while their median most expensive public plan reaches $1,000.

The practical rule is to price inside the workflow band first, then use expansion tiers for ambition. A no-code app builder priced far above its workflow peers needs a clear reason, such as publishing support, managed service, enterprise data, app-store help, governance, or high-value commercial distribution.

Are people willing to pay a lot for a No-Code App Builder?

Yes, people are willing to pay a lot for a No-Code App Builder, because 54% of comparable tools publish a most expensive public plan above $199 per month and the average top public plan reaches $472.

The willingness to pay appears most clearly at the top of the plan ladder. 69% of tools publish a plan above $99, 64% publish one above $149, and more than half publish one above $199, which makes high self-serve pricing normal in this category.

The reason buyers pay more is that no-code app builders become operational infrastructure. Once a tool hosts an internal app, customer portal, mobile app, marketplace, or e-commerce surface, the buyer is paying for business continuity, not just design convenience.

E-commerce app builders show the strongest high-end pricing. Their average top public plan is $792 and their median is $1,000, because integrations, push, loyalty, personalization, multi-store needs, and success support map directly to revenue.

Marketplace, community, and event builders also support premium pricing. Their average top public plan is $596 and their median is $524, which reflects the fact that buyers are launching a business surface with users, transactions, or members.

AI app builders look cheap at entry but can jump sharply at the top. Their median top public plan is only $80, yet the average is $483 because some tools bundle human assistance, high credit limits, dedicated support, or agency-style execution.

Published top plans still understate the true ceiling. With 83% of no-code app builders showing an enterprise or custom path, the visible public plan is often a stepping stone before procurement, custom limits, or deployment-specific pricing.

If you want to find business models where buyers happily pay $500+ a month, our database of 300 profitable internet businesses breaks down which ones command premium pricing and why.

Should a No-Code App Builder launch with freemium, free trial or both?

A No-Code App Builder should usually launch with either a free plan or a free trial, and the strongest product-led products can use both, because 53% of tools offer a free plan and 58% offer a free trial.

Freemium works best when users can build something meaningful before upgrading. That is why AI app builders, database builders, mobile builders, and internal-tool platforms often use free plans as a sandbox or build-before-launch mechanism.

Free trials work best when production deployment, publishing, or business evaluation matters. Mobile app builders, internal tools, enterprise low-code platforms, and e-commerce app builders often need trials because the buyer wants to test a production workflow before paying.

The strongest pattern is not simply “free plan versus trial.” Many products use free access to answer “Can I build this?” and paid access to answer “Can I launch this seriously?”

Free plans are often constrained by production readiness. Common free-plan limits include usage, credits, actions, workflows, token limits, publishing locks, branding, privacy, user seats, storage, records, rows, apps, and support access.

Trials are usually short and low-friction. The median trial length is 14 days, the estimated average is around 18 days, and typical trials run from 7 to 30 days, with clearly card-required trials appearing in only around 3% of tools.

The practical recommendation is to offer a free plan when building itself creates commitment, and a trial when evaluation requires a real deployment path. A no-code app builder with publishing complexity can keep the free plan useful while still making launch, privacy, branding, or app-store release paid.

If you're shipping your own product, our database of 300 proven internet businesses includes dozens of SaaS examples and the exact free-access mechanic each one chose.

What should be the price of the first paid plan of a No-Code App Builder?

The first paid plan of a No-Code App Builder should usually sit between $29 and $49 per month, because the category median is $37 and 56% of tools start below $49.

The $29 threshold separates very accessible tools from products asking for a more deliberate business purchase. 39% of no-code app builders start below $29, and that band is most natural for AI app builders, lightweight mobile builders, low-cost internal tools, and developer-friendly products.

The $49 threshold is the strongest practical line in the dataset. Since 56% of tools start below $49, an entry tier above that number starts to reposition a no-code app builder from freelancer-friendly to professional or business-only.

The $99 threshold is the upper boundary for mainstream entry pricing. 74% of tools start below $99, so a first paid plan above that level needs a strong justification such as e-commerce revenue impact, marketplace operations, managed support, or enterprise workflow value.

AI app builders are the clearest low-price anchor. Their average cheapest plan is $21 and their median is $20, which makes $15 to $30 feel normal for prompt-to-app products that monetize later through credits and capacity.

Mobile app builders justify higher entry prices when publishing is involved. Their median cheapest plan is $45, because native builds, app-store paths, push notifications, private projects, and branding removal create obvious paid moments.

The safest entry-plan advice is to price the first paid plan around the first serious production unlock. For no-code app builders, that usually means custom domain, publishing, private apps, production deployment, branding removal, or enough usage to run a real project.

What should the cheapest paid plan of a No-Code App Builder include?

The cheapest paid plan of a No-Code App Builder should unlock the first real production step, because custom domain, production deployment, publishing, or live app access appears as the most common entry-tier unlock at roughly 45% to 55% presence.

The cheapest plan should not merely remove annoyance; it should make the product commercially useful. In this category, the first paid plan often answers the question “Can I launch this?” rather than only “Can I build this?”

The next most common cheapest-plan unlock is higher capacity. Around 40% to 50% of tools use the first paid tier to expand users, rows, storage, credits, actions, API calls, workflows, projects, or app limits.

Branding removal, private projects, private apps, and commercial use also appear frequently. These show up in roughly 25% to 35% of cheapest paid plans, especially in AI app builders, mobile app builders, portals, and lightweight app-building tools.

Workflow differences matter. AI app builders usually unlock more credits, private projects, custom domains, code editing, and higher generation limits, while mobile app builders unlock publishing, app-store paths, more screens, push notifications, and branding removal.

Internal-tool builders usually sell more users, apps, workflows, environments, permissions, and sometimes AI credits at entry. Database app builders more often unlock more records, storage, tables, scheduled tasks, portals, app authors, and custom domains.

The cheapest paid plan should preserve obvious upgrade room. It should remove one painful blocker, but keep growth blockers such as usage volume, collaboration, advanced permissions, SSO, support, high-scale deployment, or white-labeling for higher tiers.

What should trigger upgrades for a No-Code App Builder?

The best upgrade triggers for a No-Code App Builder are usage volume, users or seats, and production readiness, because usage volume appears in roughly 50% to 60% of tools and seats or collaborators appear in roughly 45% to 55%.

Usage volume is the most flexible trigger because every workflow has a natural unit. AI builders meter credits and tokens, internal tools meter workflow runs and actions, database builders meter rows and storage, and mobile builders meter builds, apps, screens, or push volume.

Users, seats, collaborators, admins, builders, editors, and customers form the second major upgrade layer. These triggers work because a no-code app builder becomes more valuable as more people build, manage, or use the apps created with it.

Production readiness is the third major trigger. Publishing, custom domains, app stores, private apps, branding removal, production deployment, and commercial use appear in roughly 35% to 45% of upgrade paths.

Security and governance usually come later. SSO, SCIM, advanced roles, audit logs, compliance, and deployment control appear in roughly 25% to 35% of upgrade paths, which makes them better suited to business or enterprise tiers than starter plans.

Support is a softer but meaningful discriminator. Dedicated support, SLA, onboarding, customer success, and human help appear in roughly 20% to 30% of upgrade paths, especially in mobile, e-commerce, enterprise low-code, and assisted AI app builders.

The strongest no-code app builder pricing stacks multiple triggers rather than relying on one. Capacity, collaboration, and production seriousness create a cleaner expansion path than pure feature gating.

Which features should stay for the most expensive plan of a No-Code App Builder?

The most expensive plan of a No-Code App Builder should reserve security, governance, dedicated support, higher scale, and custom deployment, because SSO, SCIM, roles, permissions, security, and audit logs appear in roughly 40% to 50% of enterprise feature patterns.

Enterprise features in no-code app builders are less about flashy functionality and more about organizational risk. Once apps touch internal operations, customers, payments, or business data, buyers need controls that do not matter during early experimentation.

Dedicated support, SLA, customer success, onboarding, and priority support appear in roughly 35% to 45% of enterprise packages. These features are especially important when the buyer depends on the app builder for revenue, field operations, internal workflows, or customer-facing products.

Higher scale belongs near the top. Roughly 35% to 45% of enterprise packages emphasize more users, apps, rows, storage, API calls, workflows, credits, infrastructure, or deployment capacity.

Custom deployment is another defensible high-end gate. VPC, self-hosting, private cloud, on-premise deployment, regions, and custom infrastructure appear in roughly 25% to 35% of enterprise feature patterns.

White-label, reseller, agency, custom branding, and OEM capabilities are narrower but still valuable. They appear in roughly 15% to 25% of enterprise patterns and are strongest when the buyer is selling apps or services to their own customers.

Compliance, governance, backups, disaster recovery, and advanced admin controls should also stay high in the ladder. These features matter most after the app builder becomes part of business-critical infrastructure, which is exactly when willingness to pay rises.

If you're trying to figure out how to package your own top tier, our database of 300 profitable businesses shows what each one chose to gate at premium pricing.

What should appear on the pricing page of a No-Code App Builder to increase conversion?

The pricing page of a No-Code App Builder should clearly show the free plan or trial, monthly and annual billing, a roughly 20% annual discount, production unlocks, usage limits, and enterprise escalation, because these are the category's dominant conversion mechanics.

The pricing page needs to make limits easy to understand because limits are the monetization engine. Credits, users, workflows, records, rows, storage, apps, publishing rights, and support levels matter more than long generic feature lists.

Free access should be visible above the fold when available. Since 53% of tools offer a free plan and 58% offer a free trial, buyers expect a way to evaluate the builder before committing.

The page should explain whether the free plan is a real commercial plan or a sandbox. Many no-code app builders let users build for free but block launch, publishing, private apps, custom domains, app-store release, branding removal, or higher usage.

The annual discount should be easy to compare. A 20% median discount is the category norm, so hiding the billing toggle or making the annual savings vague adds friction without creating pricing power.

Plan comparison should focus on the user's journey from build to launch to scale. The clearest pricing pages show exactly when the buyer gets production deployment, custom domains, publishing, collaboration, advanced permissions, SSO, support, and enterprise deployment options.

Badges, promo codes, and guarantees are less central in this dataset because they were not consistently captured. Qualitatively, the stronger conversion levers are free plans, trials, annual discounts, popular mid-tier positioning, and visible enterprise paths.

If you want to see what high-converting pricing pages look like across 300 different businesses, our internet business database lets you copy the patterns directly.

What are other interesting things No-Code App Builders do regarding their pricing model?

Beyond the headline metrics, No-Code App Builders share a few quieter pricing patterns around publishing, enterprise visibility, annual billing, and the difference between building an app and launching one.

Publishing is one of the cleanest monetization moments in no-code app builders. Many free plans let users create, test, or prototype, but paid plans unlock app-store publishing, live deployment, private apps, custom domains, release builds, or production hosting.

This is especially visible in mobile app builders. App-store publishing, push notifications, native builds, more screens, private projects, iOS support, and branding removal are strong upgrade triggers because they map to a real launch milestone.

AI app builders have unusually low entry prices but unusually elastic expansion. A $20 starter plan can coexist with a much higher top plan when the product meters credits, human help, dedicated support, private projects, team controls, or managed execution.

Database and spreadsheet app builders monetize scale more directly than features. Records, rows, storage, app users, synced rows, tables, API calls, and scheduled tasks often matter more than adding another advanced feature name to the plan grid.

Enterprise visibility is unusually high across no-code app builders. With 83% of tools showing an enterprise or custom path, even products that start cheap need a credible answer for security, governance, support, white-labeling, and deployment control.

Annual-only pricing remains a minority pattern. The fact that only 14% of tools lack a monthly option suggests no-code app builder buyers still expect to start monthly, even when the product ultimately wants to push serious users toward annual billing.

If you want to compare these quieter pricing choices against other categories, the database of 300 profitable internet businesses shows how different software businesses package free access, upgrades, and premium tiers.