Today, do you make more money on Twitter/X or on Threads?

This comprehensive analysis reveals that creators earn between $1,000-$10,000 monthly on Twitter/X through diverse revenue streams, while Threads offers higher engagement rates and premium brand deals despite limited monetization options.

The battle between Twitter/X and Threads for creator monetization has intensified throughout 2025, with each platform developing distinct advantages. Twitter/X leverages its mature ad-share program and established affiliate networks, while Threads capitalizes on higher engagement rates and premium brand partnership opportunities.

Understanding the precise revenue mechanics of both platforms requires analyzing conversion funnels, demographic targeting, and platform-specific monetization features that most creators overlook. And if you need to fast-track your growth on X, check all our cheatsheets.

What monthly revenue do accounts with 10k, 50k, and 250k followers generate on Twitter/X versus Threads?

Revenue generation varies dramatically between platforms, with Twitter/X offering predictable but declining returns while Threads provides explosive growth potential with limited current options.

What are the current CPM, CPC, and CPA benchmarks for sponsored content across different niches?

Advertising benchmarks reveal significant platform disparities, with tech and finance niches commanding premium rates while creator-education content faces lower monetization potential.

Twitter/X maintains established advertising infrastructure with CPMs ranging from $6-12 across verticals, while Threads operates with limited advertising data but shows promising early metrics. Tech and finance niches consistently outperform platform averages by 20-30%, reflecting higher audience purchasing power and advertiser demand.

The cost-per-click landscape on Twitter/X averages $0.38 with cost-per-acquisition reaching $1.35, though these metrics vary substantially based on targeting precision and campaign optimization. Threads lacks comprehensive CPC and CPA data due to its nascent advertising ecosystem, creating uncertainty for performance marketing strategies.

Niche-specific performance shows lifestyle and parenting content achieving near-platform-average rates, while creator-education content typically underperforms by 10-20% due to lower commercial intent and reduced advertiser competition.

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What conversion rates are creators seeing from impressions to profile visits, follows, and email subscribers?

Conversion funnel performance demonstrates Threads' superior engagement mechanics, with double the impression-to-profile conversion rates compared to Twitter/X's established but declining metrics.

Twitter/X conversion funnels typically achieve 0.5% impression-to-profile visits, 10% profile-visit-to-follow rates, and 1% follow-to-email subscriber conversions. These rates remain consistent across account sizes from 10k to 250k followers, with only minor variations based on content quality and audience engagement levels.

Threads significantly outperforms with 1.0% impression-to-profile conversion rates and 15% profile-visit-to-follow rates, reflecting the platform's algorithm favoring engagement and newer user behavior patterns. The 2% follow-to-email conversion rate on Threads doubles Twitter/X performance, indicating higher audience intent and platform-specific user expectations.

Account size variations show minimal impact on conversion percentages, with larger accounts maintaining similar ratios but achieving higher absolute numbers through increased impression volumes. The key differentiator lies in content quality and audience alignment rather than follower count alone.

How many conversions per 100k impressions do accounts generate across different follower tiers?

Lead generation efficiency varies significantly between platforms, with Threads delivering superior conversion volumes despite its smaller user base and limited monetization infrastructure.

Which audience demographics and regions convert best on each platform?

Demographic targeting reveals platform-specific audience behaviors, with Twitter/X favoring desktop users in developed markets while Threads captures mobile-first audiences in emerging economies.

Twitter/X achieves optimal conversion rates among 25-34 year old users in North America and the UK, where profile-visit conversion rates exceed global averages by 25%. Desktop users demonstrate 1.2x higher conversion rates compared to mobile users, reflecting the platform's text-heavy format and professional user base concentration.

Threads captures different demographic segments, with Gen Z users (18-24) showing the strongest platform affinity and APAC/LATAM regions delivering 30% higher profile-visit conversion rates. Mobile users on Threads convert at 1.5x desktop rates, aligning with the platform's visual-first design and younger user preferences.

Average purchase values differ substantially, with Twitter/X users spending $120 per transaction compared to Threads users averaging $95. This reflects Twitter/X's established professional audience with higher disposable income versus Threads' younger, more price-sensitive demographic composition.

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Where does Twitter/X clearly outperform Threads in revenue generation?

Twitter/X maintains decisive advantages in established monetization infrastructure, high-ticket sales conversions, and mature affiliate marketing networks that Threads cannot currently match.

Ad revenue sharing represents Twitter/X's most significant advantage, with an established $8.50 RPM program that delivers predictable monthly income based on impression volumes. While this rate declined 20% since January 2024, it still provides creators with reliable baseline revenue that Threads lacks entirely in its current form.

High-ticket coaching and consultation sales convert 25% better on Twitter/X, where professional audiences demonstrate greater willingness to invest in premium services. The platform's text-first format allows for detailed value propositions and thought leadership positioning that drives $1,000+ purchases more effectively than Threads' visual-centric approach.

Affiliate marketing infrastructure heavily favors Twitter/X, with established merchant relationships, tracking systems, and commission structures that generate consistent revenue streams. The 0.5% click-through rate on promoted links, while modest, operates within proven systems that convert to actual sales and payments.

Where does Threads come out ahead in creator monetization?

Threads dominates in brand partnership rates, engagement-driven revenue streams, and emerging monetization features that capitalize on higher user engagement and platform growth momentum.

• Brand sponsorship premiums: Threads commands 50-100% higher rates per follower ($100-500 per 10k vs $75-250 on Twitter/X), reflecting advertiser demand for access to the platform's rapidly growing and highly engaged user base.
• Merchandise sales performance: 5% sell-through rates on Threads versus 3% on Twitter/X demonstrate superior audience engagement and purchasing behavior, translating to 67% higher revenue per product promotion.
• Tipping volume leadership: $200 monthly average at 10k followers compared to $50 on Twitter/X represents a 300% premium, indicating stronger creator-audience relationships and platform culture supporting direct financial support.
• Engagement conversion rates: Double the impression-to-profile and profile-to-follow conversion rates create larger effective audiences from identical follower counts, multiplying revenue potential across all monetization streams.
• Affiliate click-through rates: 1.0% CTR versus 0.5% on Twitter/X suggests higher audience engagement with recommended products, though limited merchant integration currently constrains conversion completion.

Which business models produce the highest gross margins on each platform?

Digital product margins vary between platforms based on audience expectations, platform features, and transaction infrastructure, with both platforms favoring low-overhead business models.

How does lifetime value per follower compare between platforms?

Lifetime value calculations reveal Twitter/X's slight advantage through recurring revenue mechanisms and higher average purchase values, despite Threads' superior engagement metrics.

Twitter/X achieves $1.20 lifetime value per follower when factoring in subscription renewals, course upsells, and repeat purchases over 18-24 month periods. This advantage stems from established payment infrastructure, professional audience purchasing behavior, and mature funnel optimization techniques that maximize customer retention.

Threads delivers $1.05 lifetime value per follower despite higher engagement rates, primarily due to younger audience demographics with lower disposable income and limited monetization feature availability. However, this gap continues narrowing as the platform develops subscription tools and payment integration.

The lifetime value calculation includes recurring subscription revenue, which heavily favors Twitter/X creators who have established newsletter audiences and membership communities. Threads creators currently rely more heavily on one-time purchases and brand partnerships, limiting long-term revenue predictability.

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How have revenue benchmarks changed from January 2024 through June 2025?

Platform monetization evolved dramatically over 18 months, with Twitter/X facing declining ad revenue while Threads built monetization infrastructure from zero to competitive levels.

Twitter/X experienced significant revenue pressures, with ad RPM declining 20% from approximately $10.60 to $8.50 per thousand impressions. This decline resulted from algorithm changes prioritizing Premium subscriber content, reduced advertiser spending, and increased competition from other platforms for creator attention.

Cost-per-click rates on Twitter/X increased 10% due to targeting algorithm updates that improved advertiser precision but raised competitive bidding pressure. The January 2025 "For You" algorithm pivot boosted impression volumes by 15% but failed to offset declining monetization rates.

Threads transformation proved more dramatic, growing from zero monetization features to 275 million monthly active users (+300% growth) with brand partnership launches in October 2024 driving 25% CPM increases. The March 2025 tipping feature rollout generated 400% volume increases, establishing creator income streams previously unavailable.

Algorithm feature updates on both platforms prioritized engagement over reach, benefiting creators who adapted content strategies but penalizing those relying on distribution-focused approaches. These changes fundamentally shifted revenue generation from passive ad-share to active audience engagement.

What revenue forecasts apply for Twitter/X and Threads across major niches in 2026?

2026 projections indicate continued platform divergence, with Twitter/X stabilizing around current levels while Threads revenue potential doubles through expanded monetization features and audience growth.

What revenue targets should a 100k lifestyle account aim for to reach $10,000 monthly by Q4 2025?

Achieving $10,000 monthly revenue with 100k lifestyle followers requires optimized conversion funnels, diversified revenue streams, and platform-specific strategy adjustments that maximize each platform's unique advantages.

Twitter/X strategy demands generating 1 million monthly impressions to achieve 10,000 profile visits (1% conversion), converting 1,500 followers (15% rate), and capturing 30 email subscribers (2% rate). Each email subscriber must generate $300 lifetime value through course sales, affiliate commissions, and membership upgrades to reach $9,000 monthly from email funnel alone.

Additional revenue streams include ad-share payments ($85 monthly from impressions), affiliate commissions ($400 monthly at 0.5% CTR), and direct product sales ($500 monthly) to complete the $10,000 target. This approach requires consistent content production, email marketing optimization, and premium product development.

Threads strategy leverages superior engagement rates, requiring only 500,000 monthly impressions to generate 5,000 profile visits (1% conversion), 750 new followers (15% rate), and 15 email subscribers (2% rate). Lower email volume compensates through higher-value brand partnerships ($5,500 monthly) and increased tipping revenue ($500 monthly).

The key difference lies in revenue source distribution: Twitter/X relies heavily on direct sales and affiliate marketing, while Threads emphasizes brand partnerships and engagement-driven income streams that capitalize on the platform's superior conversion mechanics.

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Conclusion

Sources

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