How much can you make on Twitter (X) per week now?

This blog post has been written by the person who has mapped all the strategies and examples in our cheatsheets

Making money on X has never been more straightforward, but the actual numbers creators earn remain largely hidden from public view.

Most creators share their successes but rarely break down the specific metrics, time investment, and realistic profit margins at each growth stage. This creates unrealistic expectations for newcomers who expect overnight success without understanding the actual economics behind X monetization.

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How much can someone realistically earn per week on X with different follower counts?

The weekly earnings potential on X scales dramatically with follower count, but revenue isn't linear—it compounds through better monetization opportunities and higher engagement rates at each tier.

With 1,000 followers, expect $50-$200 weekly from ad revenue sharing ($7.50-$30), basic affiliate marketing ($10-$30), and minimal sponsorship opportunities ($2-$6). Most earnings come from X's ad revenue program, which pays $0.50-$2 per 1,000 impressions, generating roughly 15,000 weekly impressions with consistent posting.

At 10,000 followers, weekly revenue jumps to $200-$1,000 as subscription conversions become viable (200 subscribers at $4.99 = $242/week), sponsorship rates increase to $20-$60 per post, and affiliate marketing generates $100-$300 weekly. The key shift happens around 5,000 followers when brands start viewing accounts as legitimate marketing partners.

Reaching 100,000 followers opens premium monetization streams worth $1,000-$5,000 weekly. Ad revenue alone generates $250-$1,000, subscriptions can produce $2,420 weekly, and single sponsorship posts command $200-$600. Affiliate marketing becomes highly profitable at $1,000-$3,000 weekly due to audience trust and purchasing power.

Million-follower accounts earn $5,000-$30,000 weekly through diversified streams: $1,250-$5,000 from ad revenue, $24,200 from subscriptions, $2,000-$6,000 per sponsored post, and $10,000-$30,000 from affiliate marketing. These creators often limit sponsored content to maintain authenticity while maximizing per-post rates.

What are the main revenue streams on X and their weekly earning potential?

X offers five primary monetization channels, each with distinct earning characteristics and requirements that creators can stack for maximum revenue.

How long does it take to reach key follower milestones and what strategy works?

Growth timelines on X depend heavily on content quality, posting consistency, and niche selection, with most successful creators following predictable patterns at each milestone.

Reaching 1,000 followers typically takes 2 months with 1-2 hours daily content creation, focusing on 3-5 tweets per day in a specific niche. The fastest growth happens through reply engagement—spending 15 minutes daily responding to larger accounts in your niche builds relationships that drive follower growth.

The 10,000 follower milestone requires 6 months of consistent posting (3-5 tweets daily) with at least one viral thread weekly. Successful creators at this level spend 2-3 hours daily creating content, engaging with their audience, and building relationships with other creators in their space.

Growing from 10,000 to 100,000 followers takes 1-2 years and demands 5-10+ tweets daily, regular thread creation, and strategic collaboration with other creators. Most creators hitting this milestone post 15-20 times weekly across various content formats while maintaining high engagement rates.

The million-follower mark requires 3-5+ years of consistent growth, posting 10+ tweets daily, and often includes viral moments or trending topic participation. These creators typically spend 4-6 hours daily on content creation and audience engagement across multiple platforms.

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How much time and money does each monetization stream require?

Each revenue stream on X demands different time investments and upfront costs, with some offering immediate returns while others require months of preparation.

How much can creators earn per 1,000 views from X's ad revenue program?

X's ad revenue sharing program pays creators $0.50-$2.00 per 1,000 verified ad impressions, with earnings varying significantly based on audience demographics, engagement patterns, and content niche.

Small accounts (under 10,000 followers) typically earn on the lower end at $0.50-$1.00 per 1,000 impressions due to less targeted demographics and lower engagement rates. These creators often see 70-80% of their total impressions qualify as "verified engagements" that generate revenue.

Larger accounts (100,000+ followers) command $1.50-$2.00 per 1,000 impressions because their audiences demonstrate higher purchasing power and engagement rates that advertisers value. Premium niches like finance, technology, and business coaching consistently earn at the higher end of this range.

The revenue calculation works differently than other platforms—X pays based on ad impressions shown to verified users who interact with your content, not total reach. This means a tweet with 100,000 impressions might only generate revenue from 60,000-80,000 qualified impressions.

Current RPM (revenue per mille) rates fluctuate seasonally, with December typically offering 30-40% higher rates due to holiday advertising budgets, while January-February often see the lowest rates as marketing budgets reset.

How many views and posts generate $100, $1,000, or $10,000 weekly from ad revenue?

Reaching specific weekly revenue targets from X's ad revenue program requires predictable posting volume and engagement patterns that most creators can calculate and plan for.

To earn $100 weekly, creators need approximately 50,000-200,000 ad impressions, achievable with 10-15 posts generating 5,000-15,000 impressions each. This typically requires 5,000-15,000 followers posting 2-3 times daily with solid engagement rates (2-5% engagement).

Generating $1,000 weekly demands 500,000-2,000,000 ad impressions, requiring either high-volume posting (20+ tweets daily) or viral content that consistently reaches 50,000+ impressions per post. Most creators achieving this level have 25,000-100,000 followers with strong niche authority.

The $10,000 weekly threshold requires 5-20 million ad impressions, achievable only by top-tier creators with 500,000+ followers or those consistently producing viral content. These creators typically post 30+ times weekly across various formats while maintaining 10,000+ impressions per average post.

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The key factor most creators miss is that impression volume scales exponentially with engagement rate—a post with 8% engagement rate will generate 3-4x more impressions than identical content with 2% engagement, making content quality more important than posting frequency for revenue generation.

How much do X subscriptions pay and what conversion rates should creators expect?

X's subscription feature allows creators to offer exclusive content for $2.99, $4.99, or $9.99 monthly, with creators keeping 97% of revenue until reaching $50,000 lifetime earnings, then 80% afterward.

Conversion rates vary dramatically by niche and follower count, with most creators seeing 1-3% of their followers convert to paid subscribers. Educational content creators (finance, business, tech) achieve 2-4% conversion rates, while entertainment accounts typically see 0.5-1.5% conversion.

At 10,000 followers with a 2% conversion rate and $4.99 pricing, creators generate approximately $967 monthly or $242 weekly after X's fees. The key to higher conversion rates lies in providing exclusive insights, early access to content, or direct creator interaction that followers can't get elsewhere.

Premium pricing ($9.99) works best for established creators with proven expertise, typically achieving 0.8-1.5% conversion rates but generating significantly higher revenue per subscriber. Many successful creators start at $4.99 to build a subscriber base, then introduce higher-tier options with additional perks.

The subscription model requires consistent exclusive content creation—most successful creators dedicate 15-20% of their content specifically for subscribers, including behind-the-scenes insights, detailed tutorials, or early access to announcements.

What do sponsorship posts pay at different follower levels and how many are sustainable?

Sponsorship rates on X follow the industry standard of approximately $2 per 1,000 followers per post, though rates vary significantly based on niche, engagement quality, and audience demographics.

The sustainable frequency for sponsored content is 1-3 posts weekly maximum, as excessive promotional content significantly damages engagement rates and follower growth. Most successful creators limit sponsored posts to 10-20% of their total content to maintain audience trust.

How effective is affiliate marketing on X and what revenue can creators expect?

Affiliate marketing on X generates substantial revenue for creators who build trust with their audience, with typical click-through rates of 0.5-1% and conversion rates of 2-3% on promoted products.

Revenue calculations work as follows: with 1,000 followers posting affiliate content, expect 200 impressions per post, generating 2-4 clicks and 0.04-0.12 sales. At a $50 average commission, this produces $2-$6 per promotional post, scaling to $10-$30 weekly with consistent promotion.

Successful affiliate marketers on X focus on products they genuinely use and recommend, maintaining a 80/20 ratio of valuable content to promotional posts. The most profitable niches include software tools ($50-$500 commissions), online courses ($100-$1,000 commissions), and financial services ($25-$200 commissions).

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High-converting affiliate content includes detailed product reviews, comparison threads, and personal success stories. Creators who share specific results and honest pros/cons typically achieve 2-3x higher conversion rates than those posting generic promotional content.

How many hours per week do creators need to invest to earn specific revenue targets?

Time investment scales with revenue goals, but efficiency improvements allow creators to maintain higher earnings with optimized workflows and content systems.

Earning $500 weekly typically requires 10-15 hours across content creation (5-7 hours), audience engagement (3-4 hours), and monetization management (2-4 hours). This includes writing tweets, responding to comments, managing affiliate partnerships, and tracking performance metrics.

Reaching $1,000 weekly demands 15-25 hours, with additional time spent on advanced content formats like threads and video content, sponsor relationship management, and subscription content creation. Most creators at this level batch content creation to improve efficiency.

Generating $5,000 weekly requires 25-40 hours, essentially becoming a full-time endeavor that includes content creation, business development, team management, and strategic planning. Many creators at this level hire virtual assistants for content scheduling and basic engagement tasks.

The most efficient creators use content calendars, automated scheduling tools, and repurpose content across multiple formats to maximize output while minimizing time investment. They typically achieve 20-30% better time efficiency compared to creators who handle everything manually.

What are the startup costs for building a profitable X presence?

Building a profitable X presence requires minimal upfront investment compared to other business models, with most creators starting for under $1,000 total.

• Essential Equipment ($200-$600): Smartphone with good camera, basic microphone for video content, simple lighting setup for professional-looking content
• Software and Tools ($50-$150/month): X Premium subscription, scheduling tools like Buffer or Hootsuite, design software like Canva Pro, analytics tracking tools
• Content Creation ($100-$400): Stock photo subscriptions, video editing software, graphic design tools, or outsourced design work for media kits
• Promotion and Growth ($50-$300/month): Optional paid promotion, networking event attendance, collaboration tools for partnerships
• Learning and Development ($100-$500): Courses on content creation, marketing books, conference attendance for networking and skill development

Most creators break even within 2-4 months by combining ad revenue sharing with basic affiliate marketing. The key is starting lean with existing equipment and gradually investing in better tools as revenue grows and specific needs become clear.

What are the realistic profit margins at different creator stages?

Profit margins on X improve dramatically as creators scale, with efficiency gains and higher-value monetization streams significantly improving profitability over time.

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Conclusion

Sources

1. TweSocial - How Much Does X Pay for Views
2. Exchange4Media - Twitter Super Follows
3. CNBC - How to Use Twitter Super Follows
4. Sprout Social - Influencer Pricing
5. UpPromote - Affiliate Marketing Statistics
6. Shopify - Affiliate Marketing Conversion Rates
7. GastroGays - How to Get 10K Followers
8. TodayMade - How Often Should I Tweet
9. X Help - Creator Revenue Sharing
10. Life Math Money - X Creator Revenue
11. Typefully - X Monetization Guide
12. Epidemic Sound - X Twitter Monetization
13. Opus Pro - X Monetization Playbook
14. Hilltop Ads - How to Monetize X