Who is making money on Twitter (X) today?

This blog post has been written by the person who has mapped all the strategies and examples in our cheatsheets

Top-earning Twitter creators are pulling in six-figure backdated payouts from X's ad-revenue sharing program, with meme accounts and NFT profiles leading the charge in 2025.

The landscape has shifted dramatically since X introduced direct monetization features, creating unprecedented earning opportunities for creators who understand the new revenue mechanics. And if you need to fast-track your growth on X, check all our cheatsheets.

What are the most profitable content creator accounts on Twitter today, and how exactly are they making their money?

The highest-earning X creators are generating revenue through X's ad-revenue sharing program, with viral meme accounts and crypto personalities receiving the largest backdated payouts in 2025.

Internet Hall of Fame (@memes_internet) topped the earnings with $107,274 in a single payment cycle, while Billy Markus (Dogecoin founder) netted $37,050 and Andrew Tate received $20,397. These figures represent only ad-revenue share from replies to their tweets, not including sponsorships, affiliate deals, or product sales.

The key earning mechanism is X's Creator Revenue Sharing program, which pays creators based on ads displayed in replies to their tweets. Creators need X Premium subscription and must generate at least 5 million impressions over three months to qualify. The current rate averages $8.50 per million impressions, though this varies based on audience demographics and engagement quality.

Beyond ad revenue, top creators diversify income through digital products, exclusive communities, affiliate partnerships, and brand collaborations. Meme accounts leverage viral content to drive massive impression volumes, while finance and crypto creators monetize through high-value courses and premium communities.

Can you give examples of successful Twitter creators, like @thealexbank, @upnorthnft, or @theepremacy, and explain what they sell or promote?

While specific revenue data for these creators isn't publicly available, successful X creators in similar niches demonstrate proven monetization patterns across finance, NFTs, and personal development.

Finance educators like those in the @thealexbank model typically sell premium investment courses priced between $97-$497, offer paid newsletter subscriptions at $9.99-$29.99 monthly, and earn affiliate commissions from fintech apps like Robinhood, Coinbase, and trading platforms. They also host exclusive Discord communities for $15-$50 monthly where members receive daily stock picks and market analysis.

NFT creators similar to @upnorthnft generate revenue through multiple streams: launching limited-edition NFT collections with mint prices from 0.1-2 ETH, offering smart contract auditing services at $500-$2,000 per project, running paid Discord servers for collectors, and earning royalties from secondary sales. Many also provide consulting for new NFT projects at $150-$300 hourly rates.

Personal development creators in the @theepremacy space monetize through productivity courses ($47-$297), one-on-one coaching sessions ($200-$500 per hour), affiliate partnerships with productivity tools like Notion and Calendly, and hosting paid Ticketed Spaces workshops at $20-$100 per attendee.

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What are the top 3 most profitable niches for content creators on Twitter right now, and why do they work so well?

Personal Finance & Investing dominates as the most profitable niche because followers have disposable income and actively seek actionable investment advice, creating high conversion rates for premium products and services.

This niche works exceptionally well because financial content drives urgent decision-making behavior. Followers are willing to pay premium prices for courses ($200-$2,000), one-on-one coaching ($150-$500/hour), and exclusive communities ($25-$100/month) because they view these as investments rather than expenses. The audience demographic skews toward higher earners aged 25-45 with significant purchasing power.

AI & Technology ranks second due to the rapidly evolving landscape where professionals desperately need to stay current with new tools and techniques. Tech workers and entrepreneurs pay premium rates for AI tool reviews, automation courses, and productivity workshops because these directly impact their earning potential.

NFTs & Crypto maintains strong profitability despite market volatility because the community remains highly engaged and willing to spend on exclusive access, mint opportunities, and insider information. Crypto traders and NFT collectors operate in a high-stakes environment where exclusive tips and early access can generate significant returns, justifying premium community memberships and consulting fees.

Which niches tend to perform the worst in terms of monetization on Twitter, even if the engagement is high?

Lifestyle vlogging generates massive engagement but struggles with monetization because personal stories and daily updates don't create clear purchase intent or justify premium pricing for most audiences.

Generic fitness content faces monetization challenges despite high engagement because the market is oversaturated with free workout videos and basic nutrition advice. Followers can easily find similar content elsewhere, making it difficult to charge premium prices unless the creator offers highly specialized programs or one-on-one coaching.

Controversial political commentary drives viral engagement and heated discussions but severely limits monetization opportunities due to brand safety concerns. Most sponsors avoid political content, affiliate programs reject politically charged accounts, and even ad revenue suffers when platforms demonetize controversial content.

Entertainment and general humor accounts struggle to convert engagement into revenue because followers view the content as pure entertainment rather than educational or actionable. While these accounts can achieve massive reach, they typically rely solely on ad revenue or basic sponsorship deals rather than premium products or services.

What are the main business models Twitter creators use to make money, and which ones are the most lucrative?

Digital products and high-ticket services represent the most lucrative business models, with successful creators earning $10,000-$50,000+ monthly from courses, coaching, and consulting services.

How much can a content creator expect to earn depending on their follower count?

Earnings scale exponentially with follower count, but engagement rate and monetization strategy matter more than raw numbers for sustainable income generation.

Creators with 1,000 followers typically earn $0-$50 monthly, primarily from small affiliate commissions and minimal ad revenue. At this stage, focus should be on audience building rather than monetization, though creators can start testing low-priced digital products ($7-$27) to gauge market interest.

The 10,000 follower milestone opens monetization opportunities worth $20-$200 monthly through X's Creator Revenue Sharing (if impression thresholds are met), small sponsorship deals, and affiliate marketing. Creators can successfully sell digital products priced under $100 and launch basic paid communities.

At 50,000 followers, monthly earnings typically range from $200-$1,000 through diversified revenue streams including ad revenue, affiliate partnerships, mid-tier sponsorships, and digital products. This is where creators can command $200-$500 for sponsored posts and successfully launch premium courses.

Creators with 100,000 followers generally earn $500-$2,000 monthly, with top performers reaching $5,000+ through high-value coaching, exclusive communities, and premium partnerships. At 500,000+ followers, earnings exceed $2,000 monthly, often reaching $10,000+ for creators with strong monetization strategies.

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Does having a strong personal brand significantly increase income potential on Twitter, or can faceless accounts do just as well?

Strong personal brands typically command 3-5x higher rates for coaching, consulting, and premium products because trust and relatability drive purchasing decisions for high-ticket items.

Personal brands excel in service-based monetization where trust matters most. Creators like finance educators and business coaches can charge $200-$500 hourly for consulting because followers connect with their expertise and personality. They also achieve higher conversion rates for courses and coaching programs, often 5-15% compared to 1-3% for faceless accounts.

However, faceless accounts dominate in viral content monetization and ad revenue generation. Internet Hall of Fame's $107,274 ad revenue payout proves that anonymity doesn't limit earning potential when content consistently goes viral. Meme accounts, news aggregators, and niche content curators can achieve massive reach without personal branding.

The hybrid approach often works best: faceless accounts for viral content and ad revenue, with personal branding elements for higher-value products and services. Many successful creators maintain anonymous main accounts while developing personal brands for premium offerings.

Are there standout examples of faceless accounts that generate serious revenue, and what are they doing differently?

Faceless accounts generating six-figure revenues focus on consistent viral content production, strategic timing, and leveraging X's ad revenue sharing program to maximize impression-based earnings.

• Internet Hall of Fame (@memes_internet) - Earned $107,274 in backdated ad revenue by posting viral memes that consistently generate millions of impressions and thousands of replies, maximizing ad placement opportunities
• Crypto news aggregators - Generate $20,000-$50,000 monthly through breaking news posts, affiliate partnerships with exchanges, and sponsored content from blockchain projects
• AI tool curators - Earn $15,000-$30,000 monthly by reviewing and promoting AI tools through affiliate programs while maintaining anonymous personas focused on tool discovery
• Finance data accounts - Pull in $10,000-$25,000 monthly by sharing market insights, partnering with trading platforms, and selling premium data subscriptions without revealing personal identity
• Tech news accounts - Generate $8,000-$20,000 monthly through sponsored tech product announcements, affiliate partnerships, and premium newsletter subscriptions

These accounts succeed by posting 8-12 times daily during peak hours, engaging aggressively with replies to boost impression counts, and maintaining consistent content themes that attract specific advertiser demographics. They also diversify beyond ad revenue through strategic affiliate partnerships and anonymous product creation.

Which countries or demographics tend to perform best when it comes to Twitter monetization, and which ones underperform?

United States, United Kingdom, and Canada dominate X monetization due to higher advertising CPMs, stronger purchasing power, and greater adoption of premium features like Super Follows and Ticketed Spaces.

US-based creators benefit from CPMs that are 4-6x higher than global averages, meaning their ad revenue sharing payouts significantly exceed creators with similar impression volumes from other regions. American audiences also show higher conversion rates for digital products priced above $100 and premium coaching services.

English-speaking developed markets (UK, Canada, Australia) perform strongly because they access the same premium advertising inventory as US creators while serving audiences with disposable income for digital products and services. These markets also have established payment infrastructure for seamless transactions.

Emerging markets in Asia, Africa, and Latin America face monetization challenges due to lower ad rates (often $1-2 per 1M impressions vs $8-12 in developed markets), limited access to premium features, and audiences with less purchasing power for high-ticket digital products. However, creators in these markets can succeed with volume-based strategies and lower-priced offerings.

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How has Twitter monetization changed since 2023, especially with new features like ad revenue sharing or subscription tools?

X transformed from a purely promotional platform into a direct revenue generator for creators through the introduction of Creator Revenue Sharing, Super Follows, Ticketed Spaces, and Tips since mid-2023.

The Creator Revenue Sharing program launched in July 2023 represents the most significant change, enabling creators to earn directly from ad impressions generated by replies to their content. This shift encouraged creators to focus on reply-generating content rather than just likes and retweets, fundamentally changing content strategy toward more controversial or engaging topics.

Super Follows introduced subscription-based revenue streams starting at $2.99 monthly, allowing creators to monetize their most engaged followers through exclusive content and subscriber-only features. Early adoption has been slower than expected, with most successful creators earning $50-$500 monthly from subscriptions.

Ticketed Spaces enabled real-time monetization through paid audio events, with hosts keeping up to 97% of revenue before reaching $50,000 in lifetime earnings. This feature particularly benefits educational and coaching-focused creators who can charge $10-$100 per live session.

The Tips feature integrated third-party payment processors, enabling direct supporter contributions without platform fees, though adoption remains limited compared to other monetization methods.

What trends or shifts should creators prepare for by 2026 to stay ahead in the Twitter monetization game?

Micro-subscriptions and tiered community access will dominate, with successful creators offering Bronze ($5), Silver ($15), and Gold ($50) membership levels providing increasingly exclusive content and direct access.

Integrated commerce features will enable in-tweet storefronts where creators can sell digital products directly without external links, reducing friction and increasing conversion rates. X is testing one-click purchasing for digital downloads and course access.

AI-driven audience targeting will allow creators to serve personalized content streams, increasing engagement and ad revenue while enabling more precise affiliate marketing. Creators who master AI content optimization will significantly outperform those using traditional approaches.

Video monetization will expand beyond current limits, with X introducing features similar to YouTube's Partner Program but focused on short-form content. Creators should prepare by developing video content skills and understanding vertical video optimization.

Cross-platform integration will become essential, with X connecting to other Meta properties and external platforms for unified creator economies. Successful creators will need multi-platform strategies rather than X-only approaches.

How can a new creator go from zero to their first $1,000 per month on Twitter today, step by step, based on what's actually working now?

New creators can reach $1,000 monthly within 3-6 months by following a systematic approach focused on high-value niches, consistent content creation, and diversified monetization strategies.

1. Choose a profitable niche - Focus on Personal Finance, AI Tools, or NFTs/Crypto where audiences actively spend money on education and tools. Avoid oversaturated niches like general fitness or lifestyle content.
2. Optimize your profile completely - Write a clear bio stating your expertise, add a professional header image, include relevant links, and ensure your username reflects your niche for discoverability.
3. Post high-value content daily - Share 3-5 tweets daily including educational threads, tool reviews, market insights, or actionable tips. Aim for content that generates replies to boost impression counts for ad revenue eligibility.
4. Engage strategically - Reply meaningfully to larger accounts in your niche within the first hour of their posts. This builds relationships and exposes you to their audiences.
5. Join X Premium immediately - Enable Creator Revenue Sharing once you hit 500 followers and begin tracking toward the 5 million impression requirement over three months.
6. Launch your first digital product - Create a simple PDF guide or mini-course priced at $19-$47 related to your niche. Promote it weekly through threads and pinned tweets.
7. Set up affiliate partnerships - Join relevant affiliate programs (fintech apps for finance creators, AI tools for tech creators) and naturally incorporate recommendations into your content.
8. Start Super Follows at 1,000 followers - Offer exclusive tips, early access to content, or direct message access for $4.99 monthly.
9. Host monthly Ticketed Spaces - Create paid educational sessions at $15-$25 per ticket once you have 2,000+ engaged followers.
10. Scale systematically - Reinvest earnings into X ads to accelerate follower growth, collaborate with other creators for cross-promotion, and continuously optimize your highest-performing content types.

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Conclusion

Sources

1. Forbes - Twitter starts paying creators
2. Circleboom - Twitter monetization requirements
3. Business Insider - Twitter ad revenue scheme
4. CartMango - Content creator niches
5. Epidemic Sound - X Twitter monetization
6. Twitter Create - Ticketed Spaces and Super Follows
7. Business of Apps - Twitter statistics
8. X Help - Creator revenue sharing