Which Stan Store products are selling best now?

What sells the most on Stan Store right now?

Digital downloads are currently the clear volume winner on Stan Store, and the gap with courses and memberships is huge.

Stan's latest State of the Creator Economy analysis covers activity from more than 80,000 creators. More than 59,000 creators earned money through Stan during 2025, giving us a much better view of actual purchasing behavior than a collection of viral screenshots.

Creators sold 2.2 million digital downloads during the year. Courses reached 300,000 sales and memberships 236,000. Downloads therefore sold roughly 7.3 times as many units as courses and 9.3 times as many as memberships.

That category includes PDFs, workbooks, spreadsheets, templates, recipes, swipe files, checklists, Canva resources and similar products that customers can use immediately.

Stan also reported that creators made an average of $67 per sale across the platform. The amount varied heavily by product: around $51 for digital downloads, $96 for courses, $191 for meetings, $61 for memberships, $68 for webinars and $33 for communities.

So the answer changes depending on what we mean by “selling best.” Downloads dominate the number of purchases today, while courses and coaching bring in much more money from each buyer.

Stan product type	Units sold in 2025	Average amount per sale
Digital downloads	2.2 million	$51
Courses	300,000	$96
Memberships	236,000	$61
Meetings / coaching	—	$191
Webinars	—	$68
Communities	—	$33

Why are Stan Store digital downloads selling so much more than courses?

Stan Store digital downloads sell so well because they turn a social-media impulse into a purchase with almost no friction.

Someone can discover a budgeting spreadsheet in a Reel, tap a bio link and own it a minute later. There is no eight-hour curriculum to consider, no scheduled call and usually no recurring subscription.

The scale is hard to dismiss. Digital downloads generated more than seven purchases for every course sold in Stan's latest dataset. Stan now describes downloads as one of the platform's biggest revenue drivers, with examples including Notion templates, Canva resources, meal-prep ebooks, swipe files and social-media checklists.

The products doing well also increasingly give the customer something usable rather than another collection of information. A calculator works immediately. A contract can be edited. A planner can be filled in. A recipe can be cooked tonight.

That distinction has become more important lately because information itself is becoming incredibly cheap. Search, YouTube and AI can explain almost anything. A finished tool still saves somebody work.

Are workbooks becoming one of the best products to sell on Stan Store?

Interactive workbooks currently look unusually strong because they can command much more than a simple PDF without asking buyers to commit to a full course.

Ellie Frazier's recent launch is probably the clearest example. She packaged what she had learned about growing and monetizing social media into Everything I Know About Social Media, her first digital download on Stan.

According to Stan's latest case study, the workbook made $77,408 during its first day and more than $185,000 within two weeks. Around 1,515 people owned it by then.

This was a substantial product: 10 modules, 39 exercises, 142 questions and five interactive calculators. Buyers could work through it from beginning to end or jump directly to whatever part matched their stage.

That works out to well over $100 in revenue per reported buyer on average, although bundles, pricing changes or other checkout mechanics can affect that calculation.

More importantly, the workbook makes the customer do something. It asks questions, runs calculations and pushes the buyer through decisions. That gives it more staying power than a long PDF somebody might skim once.

Are Stan Store courses still selling well today?

Courses are still making serious money on Stan Store, especially when they teach one narrow skill that an audience is already asking for.

Jessica Carter produced one of the strongest recent examples. After viewers repeatedly asked how she edited her conversational Instagram videos, she created My Non-Techy Edits, a $57 mini-course.

Stan reported that the course generated more than $313,000 in six days. At the headline price, that is roughly equivalent to 5,500 purchases before accounting for any discounts, refunds or checkout differences.

The demand was visible before launch. More than 3,600 people had joined the waitlist. Early access generated $46,000 in one day, and the public launch later produced $49,000 in its first 24 hours. The final day alone brought in more than $117,000.

Steph Fisher gives us another current example. After building an audience around the process of growing her social account from zero, she launched a course that Stan says generated around $60,000 in its first week.

The course market is therefore alive. What looks weaker these days is the enormous generic course built around a broad promise. The recent breakout products are smaller, clearer and tied to a skill people have already watched the creator perform.

Can cheap Stan Store products really make more money than expensive courses?

Yes, very cheap Stan Store products can generate surprisingly large businesses when the audience is big enough and the purchase requires almost no deliberation.

Nicole Crispi's cookie recipes are the clearest case we found. She started by selling individual recipes for $3. A customer's positive post inside a large Facebook group suddenly drove $1,600 in sales in one day and $17,000 within two weeks.

Stan reported earlier this year that the recipe business had generated more than $250,000 over two years. A more recent Stan funnel case study says the original $3 recipe business has now produced more than $400,000.

At $3 per sale, $400,000 would correspond to more than 133,000 $3-equivalent purchases. Her actual product mix changed over time, so we should not read that as an exact unit count, but it shows the extraordinary scale a low-priced digital product can reach.

Cheap products also have another advantage: they create customers. Nicole now often recommends a $3–$5 front-end offer because somebody who has already bought once is very different from somebody who only downloaded a freebie.

For creators with large reach, a $5 product does not need a huge margin per customer. It needs enormous conversion volume and a sensible next offer.

Are templates and spreadsheets among the safest Stan Store products to sell now?

Templates and spreadsheets remain one of the strongest low-ticket formats on Stan Store because buyers immediately understand what they are getting.

Finance creators sell budget spreadsheets, debt-payoff calculators and savings trackers. UGC creators sell contracts, rate cards and outreach templates. Business creators package sales scripts, onboarding documents and content systems. Productivity creators build Notion templates, planners and time trackers.

Public Stan stores show the same pricing pattern. Yasmine Camilla has sold an Ultimate Budget Spreadsheet around the £20 range, while creator stores routinely offer content trackers and planning templates for roughly $10–$30.

These products fit the current market particularly well because AI has made explanations easier to get while leaving plenty of demand for finished tools.

Someone can ask ChatGPT how to create a monthly budget. Plenty of people will still pay for a spreadsheet where the formulas, categories and dashboard have already been built.

The buyer is paying to skip setup.

Which Stan Store niches are making the most money right now?

Creator education and online-business products are currently the most visible high-revenue category in Stan's recent case studies, although Stan has not released enough sales by niche to prove that they rank first across the whole platform.

The concentration is striking. Jessica Carter generated $313,000 from video-editing education. Ellie Frazier generated more than $185,000 from a social-media workbook. Steph Fisher made roughly $60,000 in one week from a creator course. Mehr Rajput has generated more than $500,000 through UGC, personal-branding, coaching and education offers.

This category fits Stan extremely well. The creator demonstrates a skill on Instagram or TikTok, followers ask how it was done, and the answer sits one tap away in the bio.

Still, practical consumer categories are producing serious businesses too. Recipes, fitness plans, budgeting tools, parenting resources, productivity systems and career templates all appear regularly in Stan's current product material.

Stan's own recent guide to digital-product ideas spans 15 niches, including food, finance, fitness, business, parenting, education, photography and fashion.

We cannot honestly crown one niche from public data. What we can say with much more confidence is that products tied to visible expertise and a repeatable problem consistently perform well across very different categories.

Are “make money online” products still selling on Stan Store?

“Make money online” products are still selling, but the generic versions have become brutally crowded.

A look across public Stan stores shows courses and guides about UGC, Amazon influencing, affiliate marketing, faceless accounts, digital products, brand deals, AI businesses and social-media monetization.

That tells us there is a lot of supply. The stronger evidence comes from creators whose offers grow directly out of something they already did successfully.

Mehr Rajput built her products around UGC and personal branding after doing the work herself. Nicole Crispi teaches bakers how to turn expertise into digital products after building a large recipe business. Jessica Carter launched her editing course after thousands of followers started asking how her videos were made.

Their products come with visible proof built into the creator's content.

A generic guide promising “10 ways to make money online” can now be recreated in minutes and competes with thousands of near-identical offers. A detailed system behind a result that the customer has already watched you achieve is much harder to replace.

That difference is getting bigger now, not smaller.

Are food and lifestyle products quietly some of Stan Store's biggest winners?

Food and practical lifestyle products can produce huge sales on Stan Store, even though they get much less attention than creator-business courses.

Nicole Crispi's recipe business has now crossed $400,000 according to Stan's recent reporting. Selina Camarillo of Milkmaid Farm sold nearly 10,000 copies of a digital cookbook within a year, turning a homesteading audience into a six-figure digital-product business.

Cake creator April Del Monte offers another recent example of the broader category. Stan reported that she has turned a rapidly growing social audience into sold-out events, workshops and steady digital-product sales after generating tens of millions of views on individual videos.

Fitness works in much the same way. Creators sell short workout programs, walking challenges, meal plans and trackers that tell buyers exactly what to do next.

These products share a simple quality: the customer can use them today.

A recipe solves dinner. A walking plan gives tomorrow's workout. A meal planner structures the week. That immediacy can convert extremely well from social content because the buyer already understands what the product will do.

Are AI products becoming Stan Store bestsellers?

AI products are spreading quickly across Stan stores, but we do not yet have evidence that they have overtaken established categories such as templates, workbooks, courses or recipes.

Creators are currently selling AI-avatar guides, UGC systems, prompt libraries, automation courses and niche AI assistants. Stan's own product guides now regularly include AI-related ideas, which shows how quickly the category has entered mainstream creator commerce.

Nicole Crispi, for example, expanded her baking ecosystem to include Doughbot, an AI agent for bakers. Other public stores package prompts for AI influencers, AI UGC creation and content automation.

The strongest AI products seem to teach a concrete workflow. “Create this type of avatar,” “produce UGC this way” or “automate this part of your business” gives the customer a clear result.

Raw prompt packs have a tougher position. AI itself can generate prompts, competitors can copy the format quickly, and hundreds of similar bundles already exist.

For now, AI looks more convincing as a feature or mechanism inside a useful product than as a magic word capable of making anything sell.

What price points are working best on Stan Store today?

Stan Store sales currently span everything from $3 recipes to four-figure mentorships, and the sweet spot changes sharply with the amount of work the product removes for the buyer.

Low-ticket products around $3–$30 work naturally for recipes, checklists, templates, trackers, small guides and prompt packs. They fit impulse purchases coming directly from social media.

Around $30–$100, we see more substantial workbooks, toolkits and mini-courses. Jessica Carter's $57 course shows how powerful this range can become when thousands of people already want the answer.

Courses, workshops and deeper systems often move above $100. Coaching can go much further because the customer buys personal access. Stan's aggregate data puts meetings at roughly $191 per transaction on average, compared with $96 for courses and $51 for digital downloads.

Public creator stores show the ladder clearly. Laia UGC has offered a €27 contract template, €97 advisory sessions and a €127 course. Other creators place low-cost resources below $100 coaching calls, several-hundred-dollar programs and four-figure mentorships.

The useful question is how much commitment the buyer needs to get the result. Price tends to rise as personalization, depth and access increase.

Typical price	Products commonly found there	Buying behavior
$3–$30	Recipes, templates, trackers, small guides	Easy impulse purchase
$30–$100	Workbooks, toolkits, mini-courses	Still easy to buy from social content
$100–$500	Courses, workshops, coaching	More trust required
$500+	Mentorship, intensive programs	Small volume, high customer value

Are Stan Store memberships becoming bigger than one-off products?

Memberships are growing into an important part of Stan's product mix, but current sales volumes still sit far below digital downloads.

Stan recorded 236,000 membership sales during 2025, compared with 300,000 courses and 2.2 million digital downloads. The platform has recently been putting more emphasis on recurring memberships because they give creators more predictable monthly revenue.

The economics can become attractive quickly. A $30 membership kept for six months produces $180 from one customer. A $30 standalone download stops at $30 unless the customer buys again.

Recurring revenue also creates recurring work. Members expect fresh resources, calls, community activity, new lessons or another reason to continue paying.

Ellie Frazier made an interesting choice after her $185,000 workbook launch. Instead of immediately charging buyers for another subscription, she decided to build a community and give access to the roughly 1,500 workbook owners for free.

Memberships can raise customer lifetime value, but the subscription still needs a strong reason to exist.

Is coaching actually more profitable than selling downloads on Stan Store?

Coaching currently produces much more revenue per Stan Store transaction than digital downloads, while downloads have a huge advantage in scale.

Stan's latest dataset puts meetings at about $191 per sale, versus $96 for courses and $51 for digital downloads.

High-ticket coaching can go well beyond that average. Public Stan creators currently sell individual calls around $100–$200 and multi-week mentorship programs for hundreds or thousands of dollars.

Mehr Rajput shows how this can build into a substantial business. Stan says she generated more than $500,000 through mentorship, coaching and courses, including nine sold-out cohorts and more than 100 mentorship students.

She later moved more heavily toward group coaching, which allowed her to serve more people without adding one hour of work for every new customer.

Coaching can also help creators discover what their scalable product should be. When the same question comes up on call after call, it becomes a strong candidate for a guide, workbook or course.

For a new creator with expertise and a small audience, that can be a smarter place to start than spending weeks building a product nobody has asked for.

Do Stan Store funnels make cheap products more valuable than they look?

Funnels and order bumps can make a small Stan Store product worth far more than its checkout price suggests.

Nicole Crispi has one of the clearest documented examples. According to Stan's recent funnel case study, one funnel added another $8,500 in revenue after she placed a paid offer behind a free resource.

She now sometimes prefers an inexpensive $3–$5 entry offer because the customer has immediately demonstrated a willingness to spend money.

Abigail Peugh offers another useful data point. Stan says she has sold more than 27,000 digital products, taught more than 13,000 students and passed $1 million in revenue. She specifically points to order bumps as one of her preferred ways to increase the value of each transaction.

This changes how we should judge a $7 checklist or $15 template. The creator may be perfectly happy making only a small amount on the first purchase if that buyer later takes a $57 course, a $150 workshop or a higher-ticket program.

As we saw above, low-friction products already dominate Stan's transaction volume. Funnels make that advantage even more useful because the cheapest offer can become the entrance to a much larger customer relationship.

Do you need a huge audience to sell a lot on Stan Store?

A bigger audience clearly helps on Stan Store, but concentrated buyer intent can make a smaller following surprisingly valuable.

Stan's latest creator data shows a strong relationship between audience size and average monthly sales. Creators with fewer than 1,000 followers averaged about $89 per month. Those between 1,000 and 10,000 averaged $273. The 10,000–100,000 range averaged $666, while creators above 100,000 averaged roughly $1,378.

Those are averages, and the outliers are enormous.

Stan recently reported that Mehr Rajput generated more than $500,000 while spending much of her journey below 10,000 followers. Lindsay Hill has previously been profiled after making more than $250,000 in eight months with fewer than 10,000 followers.

The useful difference is audience intent. Ten thousand followers who repeatedly ask for help with UGC pricing can produce far more sales than a much larger entertainment audience with no reason to buy.

Follower count still matters. The data makes that obvious. But repeated questions, purchase intent and trust explain why some relatively small creators sit miles above the average.

What do the biggest Stan Store launches have in common?

The strongest Stan Store launches we found were built around demand that creators could already see before the product went live.

Jessica Carter had thousands of comments asking about her editing process and more than 3,600 people on a waitlist before selling her $57 mini-course. Two videos explaining how she edited reportedly brought almost 25,000 new followers, so the demand was hardly theoretical.

Ellie Frazier had spent years publicly documenting her creator journey before packaging that experience into a workbook. More than 1,500 people bought it within its first two weeks.

Nicole Crispi discovered demand for her recipes when a customer's recommendation inside a large Facebook community triggered $17,000 in sales over two weeks. Selina Camarillo already had a homesteading and food audience before selling nearly 10,000 digital cookbooks.

The product formats are different, but the sequence keeps repeating. The creator does something people want to copy, followers start asking how, and the product packages that answer.

Creators who reverse that order take a much bigger risk. Building a 100-page ebook first and trying to manufacture demand afterward gives us none of the validation visible in these standout launches.

Which Stan Store products are selling best now?

Digital downloads are the bestselling Stan Store products by volume today, with practical workbooks, templates, spreadsheets, guides, recipes and similar tools sitting at the center of the opportunity.

The platform's latest dataset gives us the clearest evidence: 2.2 million digital downloads sold during 2025 versus 300,000 courses and 236,000 memberships. Downloads therefore sold more than seven times as many units as courses.

Courses still become extremely powerful when the skill needs explanation or demonstration. Jessica Carter's recent $313,000 launch shows what a tightly focused $57 mini-course can do. Coaching wins on revenue per transaction, with Stan reporting an average around $191 per meeting, but it is much harder to scale.

The freshest results also make one thing clearer than it was a year or two ago. Generic information is getting weaker as a product. The biggest current wins come from products that save work, structure a process or package a result the creator has already demonstrated publicly.

For a simple problem, that might be a $3 recipe, a $20 spreadsheet or a $40 workbook. A skill that needs teaching may justify a $57 mini-course or a larger program. A customer who needs individual help may pay hundreds or thousands for coaching.

So if we want the shortest possible answer to which Stan Store products are selling best now, it is practical digital downloads first, focused courses second, and high-ticket coaching for creators who care more about revenue per customer than sheer transaction volume.

The common ingredient across the strongest examples is much more useful than the format itself: people were already asking for the solution before the creator put a price on it.