Which SaaS are users angry about right now?
SUMMARY
Adobe and Zapier are the SaaS companies drawing the clearest user anger right now, with HubSpot, Atlassian and Salesforce close behind; Notion has the sharpest new AI backlash, while Figma looks like an earlier-stage version of the same problem.
The complaints are not all the same. Adobe's anger is old, broad and subscription-heavy; Zapier's is tied more directly to usage economics; Notion's is newer and concentrated around AI limits.
The biggest pattern is that product satisfaction and vendor satisfaction have split. Zapier, HubSpot, Notion and Figma can still post strong G2 ratings while generating sharp anger around billing, limits, renewals or cancellation.
AI pricing is making that split worse because customers increasingly buy a plan and then discover that the most useful feature sits behind credits, task multipliers, rolling limits or outcome-based charges.
Fixed high prices are often easier for customers to tolerate than variable prices they cannot forecast. A painful number is at least budgetable; a meter that changes with model choice, agent behavior or automation complexity is harder to trust.
Adobe stands apart because user complaints about subscription and cancellation practices were reinforced by federal action. That gives the anger more weight than ordinary review-site negativity.
Zapier is a different case: users still rate the automation product highly, but ambitious workflows can consume tasks much faster than the customer expects, especially once AI multipliers and extra runtime enter the picture.
Switching costs also shape how anger behaves. Notion and Zapier users can often move part of their workflow elsewhere; Adobe and Salesforce customers may stay angry for much longer because migration is expensive, operationally painful or both.
Atlassian and Figma are worth watching because the pricing friction is arriving before the full billing impact. Both are adding more explicit AI or usage meters, and users can already see where the model is heading.
The broader SaaS revolt is therefore less about software simply becoming expensive. It is about customers losing confidence that paying for a plan tells them what their real bill, usage ceiling or access level will be.
Can we actually tell which SaaS users are angriest about right now?
Yes. The clearest SaaS anger today shows up when the same complaint keeps appearing across recent user discussions, customer-service reviews and a concrete pricing, billing or product change.
There is still no universal “anger score.” Trustpilot catches far more cancellation, refund and support disputes than G2, while Reddit is much better at showing a sudden backlash after a company changes something. Looking at only one of them can produce absurd conclusions.
Adobe is the best example. Adobe currently sits around 1.2/5 on Trustpilot, with 91% of roughly 7,500 reviews at one star and almost 1,300 reviews posted during the past 12 months. Trustpilot explicitly warns that Adobe has no recent history of inviting reviews, so this sample is clearly skewed toward people with something to complain about. Even so, thousands of complaints concentrated around subscriptions and cancellation deserve more weight than ten angry Reddit posts.
Zapier shows the same split on a smaller scale. Trustpilot currently gives Zapier 1.3/5 across 319 reviews, 74% of them one-star. G2 gives the company 4.5/5 across 2,100 reviews. People often still like what Zapier does while becoming furious about what using it costs.
Notion goes the other way. Its G2 score remains 4.6/5 across almost 14,000 reviews, yet several recent Reddit discussions about AI limits, disappearing allowances and credits attracted well over 100 upvotes each. That looks much more like a fresh revolt inside an otherwise happy user base.
So we should read the evidence differently depending on the company. Adobe has sustained subscription anger. Zapier has a pricing problem attached to a useful product. Notion has a recent policy backlash. Figma is showing an earlier version of the same AI-credit tension.
| SaaS | What the current anger looks like | Strongest evidence |
|---|---|---|
| Adobe | Deep, long-running subscription and cancellation anger | 1.2/5 Trustpilot; federal settlement |
| Zapier | Heavy frustration with tasks, overages and billing | 1.3/5 Trustpilot; new AI task multipliers |
| HubSpot | Contracts, high upgrade costs and pricing complexity | 1.5/5 Trustpilot; expensive Professional/Enterprise tiers |
| Atlassian | Billing friction plus new usage meters | 1.2/5 Trustpilot; Rovo and automation metering |
| Salesforce | Cost, complexity, support and difficult commercial relationship | 652 Trustpilot reviews dominated by negative themes |
| Notion | Sharp recent revolt around AI limits and credits | Multiple high-engagement recent Reddit threads |
| Figma | Early anger around AI credits and paid usage | New credit limits, add-ons and pay-as-you-go |
Is Adobe still the SaaS company with the angriest customers?
Adobe is still the strongest case of sustained SaaS subscription anger we found.
The scale alone makes Adobe hard to ignore. Its main Trustpilot page currently contains roughly 7,500 reviews, including almost 1,300 from the past year, and 91% are one-star. Recent complaints are still arriving. One review posted this week, for example, describes cancelling a trial and then discovering an active paid subscription anyway. That individual allegation cannot tell us how common the problem is, but it lands inside an unusually large pile of similar complaints.
More importantly, Adobe's subscription practices have already attracted federal action. Earlier this year, the U.S. Department of Justice announced a $150 million proposed settlement over allegations that Adobe inadequately disclosed early-termination fees and made cancellation unnecessarily difficult. Adobe denied wrongdoing, but the settlement requires clearer fee disclosure, reminders before some trials convert and easier cancellation.
That gives Adobe's customer anger more weight than ordinary internet grumbling. The same broad complaint moved from review sites into a federal consumer-protection case.
Adobe also remains extremely sticky. Designers, photographers, agencies and other creative professionals may dislike subscription terms while still depending on Photoshop, Illustrator, Premiere Pro or Acrobat. That helps explain why Adobe complaints can stay intense for years: many unhappy users have more reason to keep paying than to leave immediately.
Among the SaaS companies we checked, Adobe currently has the strongest mix of complaint volume, persistence and external validation.
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Get the full database →Why are Zapier users so angry right now?
Zapier users are especially angry now because the company has made an already sensitive task-based pricing model even more usage-dependent.
Since June 15, AI by Zapier has charged different numbers of tasks depending on the model tier. Standard costs 1x, Advanced 3x and Premium 5x, while tool calls can add further task consumption. New AI steps default to Advanced, so a customer can begin at a 3x multiplier unless they deliberately change the configuration.
Code by Zapier changed at the same time. Professional and Team customers get 30 seconds of standard runtime; additional runtime then consumes one task for every 30 seconds. Enterprise customers receive two minutes before the same extended-runtime meter starts.
That lands on top of a complaint Zapier already had. A multi-step automation can consume several tasks every time one business event occurs. A workflow that feels like “one automation” to the customer can therefore represent many billable actions to Zapier.
Recent reviews show that users are noticing. Zapier currently has 74 reviews from the past 12 months on Trustpilot, and 74% of the full review base is one-star. A recent reviewer complained that useful multi-step workflows burn through limits quickly; another said the subscription makes it difficult to understand what is actually included. The newest reviews are still complaining about charges and poor support.
What makes the backlash more convincing is that Zapier remains highly rated for the product itself. G2 still shows 4.5/5 across 2,100 reviews, including positive verified reviews posted this month.
Zapier has one of the clearest commercial problems in SaaS right now. Customers often like the automation. They get angry when more ambitious automation causes usage to multiply much faster than expected.
Has HubSpot become too expensive for the small businesses it attracts?
For many smaller HubSpot customers, the price jump from “easy CRM to try” to “serious marketing platform” is now enormous.
HubSpot still has an approachable entry point. Marketing Hub Starter currently starts at $10 per seat under a promotional price. Professional jumps to $890 per month with three seats included, while Enterprise starts at $3,600 per month with five. Professional and Enterprise also require onboarding.
HubSpot Credits add another layer. Starter currently includes 500 credits per month, Professional 3,000 and Enterprise 5,000. Additional credits cost $0.01 each, unused monthly credits disappear, and customers can turn on pay-as-you-go usage.
The resulting pricing is harder to think about than a simple $X-per-user plan. Customers can end up paying according to product tier, seats, contacts, onboarding and AI usage.
The anger around HubSpot currently reflects that accumulation. Trustpilot shows about 1,170 reviews and a 1.5/5 score. Its recent-review summary repeatedly surfaces expensive pricing, unexpected increases, strict contracts and difficult customer service.
At the same time, HubSpot Marketing Hub still scores around 4.5/5 on G2 across more than 14,000 reviews. “Expensive” and “high pricing” also appear among G2's recurring cons, alongside very strong praise for usability, features and automation.
HubSpot's problem is pretty specific: the software remains popular with marketers, while the bill can move into a completely different category once a small company grows into the features HubSpot wants it to use.
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GET THE FULL DATABASE → $49Are Salesforce customers angry because Salesforce costs too much?
Salesforce customers are angry about price, but cost gets much worse when it comes with difficult implementation, support problems and a complex contract.
Current Trustpilot feedback repeatedly mentions those four themes. Recent reviewers describe Salesforce as extremely expensive, hard to use, slow to support and painful to administer. The page contains more than 650 reviews, with its own current summary highlighting user experience, service, price and customer support as recurring negative topics.
The costs stack up quickly. Salesforce customers can pay for licenses, implementation, consultants, integrations, additional clouds and premium features. Moving away can then become its own expensive project because years of CRM data, workflows and internal processes have been built around the platform.
That creates a different kind of anger from Notion or Figma. A solo Notion user can realistically move notes elsewhere. A company with hundreds of employees, custom Salesforce objects, integrations and sales processes cannot casually replace its CRM next Tuesday.
Salesforce therefore has one of the strongest “stuck customer” dynamics in SaaS. Plenty of companies keep using it because the product has become important infrastructure, while the commercial and administrative burden keeps generating resentment.
That also explains why Salesforce's negative customer-service reputation can coexist with a huge installed base. The switching cost is part of the story.
Is Atlassian about to make Jira and Confluence users even angrier?
Atlassian is taking a real risk right now by putting new usage meters on top of software that customers already complain is complicated to buy and manage.
Atlassian currently has a 1.2/5 Trustpilot score across 184 reviews. Recent feedback repeatedly mentions unwanted charges, subscriptions, cancellation, account deletion and slow support. Some recent complaints involve Loom rather than Jira, which matters because the frustration now stretches across Atlassian's broader product portfolio.
The newer issue is usage-based pricing. Atlassian is introducing meters for Rovo credits, automation steps, Assets objects and AI agent resolutions. Most customers will receive included allowances, but extra usage can sit on top of the normal subscription. Atlassian says extra usage is enabled by default, although admins can set limits or turn it off.
Rovo makes the model particularly hard to predict. Basic AI interactions can cost a fixed number of credits, while more advanced features can use a variable amount depending on the compute required. Atlassian has already started applying its updated pricing logic to usage forecasts; most extra-usage billing begins in December.
So the full financial impact has not arrived yet. The frustration is arriving earlier because customers can already see another meter being added to software they pay for by user or plan.
Confidence is lower here. Atlassian clearly has current billing anger, and its new model clearly adds pricing complexity. We still need several billing cycles before calling Rovo and automation charges a broad customer revolt.
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STEAL WHAT WORKS → $49Why did Notion users suddenly get so angry about Notion AI?
Notion has one of the sharpest new SaaS backlashes because some paying users feel the company changed the AI deal after they had already upgraded for it.
The change is visible in recent user discussions. A late-July Reddit post complaining that “endless” Notion AI usage was disappearing received more than 120 upvotes. Another post two days later attacking Notion's changing AI pricing received almost 200. A separate user saying they planned to cancel after investing thousands of hours in Notion received more than 220.
The complaints continued after the new limits became visible. In August, one Business-plan user said a normal workday of three or four substantial Notion Agent conversations consumed 31% of their monthly allowance and also hit a rolling limit. That is one person's account, so we should not generalize the 31% figure to everyone. It does show why heavy users are angry: they upgraded expecting to use AI freely and now find themselves watching a usage gauge.
Custom Agents create a separate paid layer. Notion currently charges $10 per 1,000 credits, with consumption varying according to how much content an agent reads, how many steps it performs and how often it runs. Monthly credits reset and unused credits do not roll over.
Yet the broader product is still loved. Notion currently sits at 4.6/5 on G2 across roughly 13,800 reviews, including positive verified reviews posted in the past few days.
The backlash is concentrated. People are not suddenly rejecting databases, notes and collaborative workspaces. Heavy AI users are reacting to a deal that feels less generous and harder to predict than the one that persuaded them to upgrade.
| Recent Notion complaint | What changed for the user |
|---|---|
| AI usage limits | Heavy users can hit rolling or monthly allowances |
| Custom Agent credits | Autonomous workflows create separate variable usage |
| $10 per 1,000 credits | More agent activity directly raises cost |
| Monthly credits expire | Paid monthly capacity does not roll forward |
| Business remains highly rated overall | The backlash is concentrated around AI rather than the whole product |
Is Figma heading toward the same AI-pricing problem as Notion?
Figma is moving in the same direction, although the anger is still much less mature than Notion's.
Every Figma seat now comes with a defined AI-credit allowance. A Professional Full seat costs $16 per month on annual billing and receives 3,000 AI credits per month. Organization Full seats get 3,500, Enterprise gets 4,250, and most other paid seat types receive 500. These credits reset monthly and cannot be transferred between users.
Figma started enforcing the credit limits earlier this year and now sells additional credits through monthly packages or pay-as-you-go billing. When the company announced the system, 5,000 additional credits were priced at $120 through a monthly subscription or $150 through pay-as-you-go, although current package details can change as Figma adjusts the program.
That creates a new experience for designers. Generating something mediocre with AI now feels different from using a mediocre conventional feature, because every attempt burns a measurable allowance.
The wider product sentiment remains excellent. Figma's current G2 score is 4.6/5 across just over 2,000 reviews, and a recent verified user specifically praised both the core product and Figma's newer AI tools.
Figma belongs below Notion in the current anger picture. The ingredients for a backlash are present — credits, hard allowances, extra purchases and usage-dependent AI — but we have not yet found anything close to Notion's recent concentration of high-engagement complaints.
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STEAL WHAT WORKS → $49Are SaaS users more angry about high prices or unpredictable prices?
Unpredictable pricing is becoming the bigger source of anger in AI-heavy SaaS.
A high fixed price can hurt, but at least customers can calculate it. Ten seats at $30 each is straightforward. Usage pricing asks customers to predict how many tasks, credits, outcomes, automation steps or AI actions their team will consume.
The variation now gets extreme. Zapier can charge an AI step at a 1x, 3x or 5x task multiplier depending on the model tier. Notion Custom Agents use more credits when they read more, perform more steps or run more frequently. Figma gives each user a fixed AI allowance and then sells more. HubSpot has monthly credits shared across AI features. Intercom charges $0.99 for several Fin AI outcomes but $9.99 when Fin successfully qualifies a prospect. Atlassian is adding pooled allowances and extra usage across Rovo, automations and other capabilities.
These systems make sense from the vendor's side because AI and automation have real marginal costs. They are much harder for the customer to budget.
The wording gets messy too. “AI included” can mean AI access is included while heavy usage is metered separately. “Unlimited” can still involve fair-use or rolling limits. A paid plan can contain one allowance while an autonomous agent uses another.
Today's pricing anger increasingly starts at that moment: a user thought the subscription had bought the feature, then discovered they had mainly bought access to another meter.
| Familiar SaaS pricing | New AI-era pricing | What becomes harder to predict |
|---|---|---|
| Price per seat | Seat + AI credits | How much AI use costs |
| Flat workflow plan | Tasks + model multipliers | Cost of a complex automation |
| Fixed software tier | Included allowance + overage | Monthly bill at high usage |
| Support software seat | Seat + AI outcome | Cost per automated customer interaction |
Why can a SaaS have furious customers and a 4.5-star product rating at the same time?
Because product satisfaction and vendor satisfaction have started to separate sharply in SaaS.
Zapier currently sits at 1.3/5 on Trustpilot and 4.5/5 on G2. HubSpot has 1.5/5 on Trustpilot while Marketing Hub scores around 4.5/5 on G2. Notion's recent AI complaints look brutal on Reddit, while its G2 score remains 4.6/5. Figma is also at 4.6/5 despite emerging complaints around AI pricing.
Part of this comes from the platforms themselves. Someone researching workflow software on G2 is usually judging whether Zapier actually automates workflows. Someone who opens Trustpilot after fighting a renewal is judging a different experience.
There is also a real business contradiction underneath the sampling difference. A company can build useful software and make unpleasant commercial decisions around that software. Customers can love a workflow and hate the bill attached to it.
We see that pattern too consistently to dismiss it as review-site noise. Zapier, HubSpot, Salesforce, Adobe, Notion and Figma all show some version of it.
For buyers, a high product-review score is no longer enough. The more revealing questions are often about cancellation, renewal terms, limits, overages and what happens when usage doubles.
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Zapier and Notion users currently have the most believable paths to switching, while Adobe and Salesforce users can stay angry for much longer because leaving is harder.
Zapier competes with tools such as Make and n8n, and workflows can often be rebuilt if the savings justify the effort. Recent Zapier complaints explicitly talk about waiting for subscriptions to end or moving away because task usage has become too expensive.
Notion users can also split their workflow. Someone may keep Notion for notes and databases while moving AI work into Claude, ChatGPT or another dedicated model. That lowers the value of the expensive Notion tier without forcing the user to migrate an entire workspace immediately. Recent Reddit discussions already contain this kind of switching language.
Adobe creates a much larger migration problem for professionals who exchange native files, use years of Creative Cloud assets or work inside teams standardized on Adobe formats. Salesforce is even harder in a large company because the CRM can contain custom objects, integrations, reporting, permissions and years of process design.
Complaint volume is not a churn forecast. Some of the angriest SaaS customers are angry precisely because leaving would be painful.
The vendors with the biggest near-term switching pressure are the ones where commercial frustration is high and substitutes are reasonably accessible. Zapier fits that description better than Salesforce. Notion AI fits it better than Adobe Creative Cloud.
Is AI really causing a new SaaS pricing revolt?
Yes. AI has created a new kind of SaaS pricing backlash, and the pattern is now visible across too many major products to call it isolated.
Zapier meters AI steps according to model tier. Figma meters AI through credits. Notion meters Custom Agents through credits and now places practical limits around other AI usage. HubSpot gives customers recurring credit pools. Intercom bills Fin by outcome. Atlassian is introducing Rovo credits and other usage meters.
The common thread is simple: seat pricing works badly for software whose cost rises every time a model reasons, searches, generates or acts.
Companies are trying to push some of that variable cost toward the customer. The customer still remembers a decade of SaaS in which buying the plan usually meant they could use the feature as much as they reasonably wanted.
That mismatch is producing today's anger.
Notion currently shows the cleanest consumer reaction because the change happened inside a highly engaged user community and came after people had already upgraded for AI. Zapier shows the clearest automation version because every additional AI tool call can turn into measurable task consumption. Figma and Atlassian look like the next tests.
We should expect more of these fights. AI usage is growing much faster than users' willingness to study a pricing calculator before asking a chatbot another question.
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GET THE FULL DATABASE → $49Which SaaS are users angriest about right now?
Adobe and Zapier currently stand out the most, followed by HubSpot, Atlassian and Salesforce; Notion has the sharpest new AI backlash, while Figma looks like an earlier-stage version of the same problem.
Adobe has the strongest sustained evidence. Roughly 7,500 Trustpilot reviews, a 1.2/5 score, 91% one-star feedback and a $150 million proposed federal settlement all point toward years of serious subscription and cancellation frustration.
Zapier is the clearest current pricing flashpoint. Its Trustpilot score is 1.3/5, 74% of reviews are one-star, and its recent move to 1x, 3x and 5x AI task multipliers gives users a fresh reason to worry about how quickly an automation burns through its plan. The 4.5/5 G2 rating makes the finding sharper: Zapier's automation is still widely liked. The economics are where the relationship gets ugly.
HubSpot belongs close behind because the gap between its cheap entry point and serious paid use has become huge. Salesforce generates persistent anger through cost, complexity and difficult support. Atlassian already has ugly billing sentiment and is now layering Rovo credits, automation steps and other usage meters onto existing subscriptions.
Notion is the company to watch most closely right now. Several large Reddit threads appeared within days of each other when AI limits became clearer, including posts with roughly 120, 200 and 220 upvotes. As pointed out above, Notion still has a 4.6/5 G2 rating, so this is a concentrated revolt around AI pricing rather than a collapse in affection for Notion itself.
Figma sits one step earlier. The company already has enforced monthly AI-credit limits, paid credit packages and pay-as-you-go options, but the anger has not yet reached Notion's intensity.
The broader pattern is hard to miss. Users still pay plenty of money for good SaaS. What they increasingly hate is paying for a plan and then discovering that the useful part of the plan has another meter hiding behind it.
OUR METHODOLOGY
There is no single metric that tells us which SaaS users are angriest right now. We therefore broke the question into several dimensions: the scale and persistence of complaints, the recency and concentration of new backlash, the pricing or product change behind the frustration, the gap between product satisfaction and commercial dissatisfaction, and, where relevant, how difficult it would realistically be for unhappy customers to leave.
Customer-review platforms were used to identify recurring patterns at scale. Recent Reddit discussions were used to spot sudden reactions that broad review averages can take longer to reflect. We then checked the pricing, billing and product mechanics against first-hand vendor documentation rather than treating user interpretations as fact.
We did not combine these inputs into an artificial “anger score.” A large body of persistent complaints tells us something different from several highly engaged discussions appearing immediately after a pricing change. A strong product rating also does not cancel out billing frustration; in several cases, the gap between the two was part of the story.
Where regulatory action directly concerned the same behavior users were complaining about, we treated that as an additional layer of evidence. Adobe is the clearest example because subscription and cancellation complaints were reinforced by a U.S. Department of Justice settlement announcement.
The conclusions come from structured aggregation rather than one data point. We gave the most weight to patterns that were recent, repeated and connected to a verifiable change in what customers were paying for or receiving.
Key sources used for Adobe include Adobe's Trustpilot page and the U.S. Department of Justice announcement on the proposed $150 million settlement.
For Zapier, we used Trustpilot, G2, Zapier's AI model-tier pricing documentation, its June 2026 model-based pricing update, and its Code by Zapier usage documentation.
For HubSpot and Salesforce, we used HubSpot's Trustpilot page, HubSpot Marketing Hub reviews on G2, HubSpot's official pricing page, the HubSpot product and services catalog, and Salesforce's Trustpilot page.
For Atlassian, we used Trustpilot, Atlassian's Rovo usage-limit documentation, and its documentation for managing extra usage across metered products.
For Notion, we used G2, Notion's AI usage-allowance documentation, its Custom Agent credit documentation, and its Agents product page. We also used recent Reddit discussions on the end of effectively endless AI usage, changing AI pricing, and a user's report that one workday consumed 31% of a monthly allowance.
For the newer AI-pricing examples, we used Figma's official AI-credit update and Intercom's official Fin AI outcome-pricing documentation.
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