Is the real estate niche growing and active on X/Twitter today?

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The real estate niche on X has demonstrated remarkable resilience and growth throughout 2025, with engagement rates holding steady while total interaction volumes surge upward.

Real estate creators are discovering new monetization paths through threads, Twitter Spaces, and niche investment content that resonates with audiences hungry for actionable property insights. And if you need to fast-track your growth on X, check all our cheatsheets.

Which real estate accounts dominate X follower counts and growth rates?

BiggerPockets leads growth at 150K followers with 12% year-over-year expansion, while Realtor.com commands the largest audience at 200K followers with 10% growth.

HousingWire maintains 122K followers with 8% growth, positioning itself as the industry news authority. Curbed follows at 87.5K with 6% growth, focusing on urban development stories that resonate with younger demographics.

Individual influencers show even stronger performance metrics. Barbara Corcoran's 720K followers represent the celebrity tier, while Grant Cardone (235K) and Ryan Serhant (260K) demonstrate how personality-driven content scales effectively on the platform.

The 5-12% growth range across top accounts significantly outpaces Twitter's overall user growth rate of 3%, indicating real estate content captures disproportionate audience attention. Investment-focused accounts consistently show higher growth rates than traditional brokerage accounts.

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How do current engagement metrics compare to last year's performance?

Engagement rates have plateaued at 1.6% industry-wide, but absolute interaction numbers reveal the real story behind audience growth.

Top-performing real estate tweets now generate 500-1,000 likes versus 450-900 a year ago, representing 11% growth in peak engagement. Retweet volumes climbed from 40-90 to 50-100 for viral content, showing 25% improvement in content amplification.

The flat engagement rate alongside higher absolute numbers indicates audience quality remains strong as follower counts expand. Real estate creators maintain consistent per-user responsiveness despite larger audiences, suggesting authentic growth rather than inflated follower purchases.

Reply rates have increased 18% year-over-year, with educational threads generating 150-200 replies compared to 125-165 previously. This suggests audiences actively seek deeper discussions about market trends and investment strategies.

Which new creators have gained significant traction recently?

Nick Huber emerged as the breakout success story, growing his storage-investment content to 365K followers through actionable business advice and transparent revenue sharing.

Colony Reeves doubled his following from 18K to 43K by documenting house-flipping projects with detailed profit breakdowns. UrbanFlipGuild quadrupled from 5K to 20K followers using tutorial-style content that teaches renovation techniques.

These rapid ascensions share common elements: niche expertise, transparent financial disclosure, and educational content that provides immediate value. New creators focusing on investment education consistently outperform traditional real estate sales accounts.

At least 15 creators surpassed 10K followers since January 2025, with storage facilities, house flipping, and commercial investment representing the fastest-growing sub-categories. The creator economy rewards specialized knowledge over broad market commentary.

What hashtags consistently drive viral real estate content?

Which live content formats generate the highest participation?

CRE Happy Hour leads live engagement with 200-300 active participants monthly, demonstrating the power of consistent scheduling and niche focus.

Weekly #RealEstateAMA thread sessions attract 150-200 replies per session, with participants asking specific market questions and sharing local insights. The format's success stems from immediate expert responses and community-driven discussions.

HousingWire's "Market Monday" analytics threads average 1,500 engagements through data visualization and trend analysis. The combination of charts, statistics, and expert commentary creates highly shareable content that positions the account as an industry authority.

Twitter Spaces focusing on commercial real estate consistently outperform residential discussions, with attendance rates 40% higher for CRE-focused sessions. The audio format allows for nuanced market discussions that text-based content cannot replicate.

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How has real estate tweet volume changed year-over-year?

Weekly real estate tweet volume reached 120,000 messages, representing a 26% increase from 95,000 tweets in mid-2024.

This growth significantly exceeds X's overall platform expansion, indicating real estate professionals increasingly recognize the platform's lead generation potential. The volume surge correlates with rising interest rates and market volatility, as users seek real-time information and expert perspectives.

Peak tweeting hours occur Tuesday through Thursday between 9-11 AM EST, when market news breaks and professional audiences actively engage. Weekend volume drops 40%, but engagement rates increase 15% as audiences have more time for detailed content consumption.

Geographic analysis reveals California, New York, and Florida drive 45% of total volume, with Texas and Washington contributing another 18%. International tweet volume from Canada and the UK accounts for 12% of English-language real estate discussions.

Which real estate sub-niches show the strongest growth momentum?

Real estate investing dominates growth metrics with 30% increased tweet volume, driven by creators sharing portfolio strategies and financial transparency.

House flipping content grew 22%, fueled by before-and-after visual content and profit revelation posts that generate high engagement rates. Luxury real estate expanded 18% as affluent demographics increasingly use X for market research and property discovery.

Commercial real estate conversations increased 15%, with office space discussions dominating as companies navigate post-pandemic workspace strategies. Industrial and warehouse content shows particular strength due to e-commerce logistics demand.

First-time homebuyer content represents an emerging category, growing 35% as millennials use X for market education and lending advice. This demographic values authentic experiences over polished marketing content.

How much are major platforms investing in X advertising?

Zillow, Redfin, and Realtor.com increased sponsored tweet spending by 20% in H1 2025 compared to H1 2024, signaling confidence in X's conversion capabilities.

HousingWire and Inman expanded their promoted content budgets by 25%, focusing on thread sponsorships and Twitter Spaces integration. These media outlets recognize X's ability to reach industry professionals during active market hours.

Mortgage lenders represent the fastest-growing advertiser category, with companies like Rocket Mortgage and Quicken Loans doubling their X spend to capture refinancing opportunities. Their sponsored content focuses on rate alerts and qualification tools.

International platforms including Zoopla (UK) and Realtor.ca have begun significant X advertising campaigns, indicating global recognition of the platform's real estate audience quality and engagement levels.

What content formats deliver the highest engagement rates?

What demographic patterns define X's real estate audience?

The 25-34 age group comprises 38% of real estate X followers, representing prime first-time homebuying demographics with high engagement rates and purchasing intent.

Male users account for 61% of the audience, with female participation at 39%, reflecting broader X platform demographics rather than real estate-specific patterns. However, female users show 23% higher engagement rates on home design and staging content.

Income distribution skews affluent, with 42% of engaged users reporting household incomes above $75,000. This demographic actively seeks investment opportunities and luxury property content, making them valuable for high-commission transactions.

Geographic concentration remains heavily US-focused, with New York (18%), California (16%), and Florida (12%) leading engagement. International audiences from Canada (8%) and the UK (6%) show growing participation in US market discussions.

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How do real estate keywords perform in X search and advertising?

"Mortgage rates" searches increased 50% year-over-year, reflecting widespread concern about lending costs and market accessibility.

"Home equity" queries grew 35%, indicating homeowners actively explore refinancing and cash-out opportunities. "Investment property" searches rose 28%, demonstrating sustained interest in portfolio expansion despite market uncertainty.

Cost-per-click rates for real estate keywords average $2.15, representing 18% growth from 2024's $1.82 average. Premium keywords like "luxury homes" and "commercial investment" command $4.50-$6.20 per click.

Search volume peaks correlate with Federal Reserve announcements and economic news cycles, with spikes reaching 200% above baseline during major market events. This pattern creates predictable advertising opportunities for savvy marketers.

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What does 2026 hold for real estate growth on X?

Current momentum indicators strongly suggest continued expansion, with creator economy growth, platform investment, and audience engagement all trending upward.

The combination of steady follower growth (5-12% annually), rising content volume (26% increase), and increased advertising spend (20% growth) creates a foundation for sustained expansion into 2026. New creator success stories demonstrate ongoing audience appetite for fresh perspectives and niche expertise.

X's live audio capabilities through Spaces and improved video features position the platform to capture more real estate professionals seeking authentic audience connections. The thread format's popularity for educational content aligns perfectly with real estate's information-heavy nature.

Economic uncertainty typically drives increased social media usage as people seek market insights and professional guidance. Rising interest rates and market volatility create demand for expert commentary that X's real-time format uniquely satisfies, suggesting robust growth potential through 2026.

Conclusion

Sources

1. 13 Best Real Estate Accounts To Follow On Twitter [2025] – StarterStory
2. Top 30 Real Estate Women Accounts to Follow on Twitter in 2025 – CubiCasa
3. Average engagement rates for 12 industries [January 2025] – Hootsuite
4. How Nick Huber Built a $150M real estate empire on Twitter – TheGrowthCMO
5. Twitter real estate hashtags – Circleboom
6. Join the CRE Happy Hour on Twitter Spaces – TheBrokerList
7. Latest X (Twitter) Statistics in 2025 – StatsUp
8. Social Media Engagement Rate Benchmarks