What are the most popular niches on Twitter (X) now?

This blog post has been written by the person who has mapped all the strategies and examples in our cheatsheets

Twitter's niche landscape has shifted dramatically in 2025, with emerging opportunities hiding within saturated categories and automation potential reaching new heights across specific verticals.

The platform's monetization mechanisms now favor creators who understand sub-niche positioning, engagement automation, and high-ticket product sales funnels. And if you need to fast-track your growth on X, check all our cheatsheets.

What are the top 10 most trending niches on Twitter right now?

Twitter's trending niches in July 2025 reveal a shift toward utility-driven content and automation-friendly verticals.

Which of these trending niches are still emerging and have very little competition?

The most underserved opportunities exist within established categories as highly specific sub-niches.

Urban gardening tips represents the strongest emerging opportunity within the DIY space, attracting growing interest but maintaining minimal creator competition. Smartphone astrophotography sits at the intersection of tech and creativity, appealing to both photography enthusiasts and gadget lovers without significant established players.

Heritage seed gardening combines sustainability trends with niche expertise, creating content opportunities around rare plant varieties and traditional growing methods. Indoor plant care for beginners capitalizes on the wellness movement while serving newcomers rather than experienced gardeners who dominate the broader space.

Non-toxic home cleaning solutions bridges DIY and health consciousness, offering practical value with minimal competitive pressure from major cleaning brands or established influencers.

Are there any proven case studies of creators who recently made a lot of money in these niches?

Real revenue data from 2025 reveals specific monetization patterns across profitable Twitter niches.

A Pakistani publisher generated $8,000 in one month and $45,000 annually by leveraging trending topics and SmartLinks, demonstrating the power of timely content positioning and flexible monetization strategies. When policy changes affected direct linking, this creator pivoted to alternative revenue streams without losing momentum.

High-profile influencers like Kim Kardashian command approximately $10,000 per sponsored tweet through Super Follows and branded content partnerships, establishing benchmarks for premium engagement rates. These figures highlight the revenue potential within high-engagement niches when creators build substantial, active followings.

Personal finance creators consistently achieve the highest per-follower revenue, with successful coaches selling $2,000-$5,000 courses directly through Twitter threads and automated funnel systems.

Which niches make it easier to sell expensive or high-ticket products directly through content?

Luxury lifestyle, personal finance, and e-learning niches attract audiences with demonstrated spending power and investment mindsets.

Personal finance keywords around debt management command $15+ cost-per-click rates, reflecting high purchase intent among followers who actively seek expensive solutions like coaching programs, software subscriptions, and masterclasses. These audiences understand the value of investing in expert guidance and proven systems.

Luxury lifestyle content naturally attracts high-net-worth individuals who purchase premium products without extensive price sensitivity. Creators in this space successfully sell consulting services, exclusive experiences, and luxury goods through direct content integration.

E-learning and professional development niches convert exceptionally well for high-ticket educational products, with followers viewing expensive courses and certifications as career investments rather than costs.

What niches are easiest to grow an audience in with low effort or minimal content creation?

Automation-friendly niches offer the fastest audience growth with minimal manual content creation requirements.

• Crypto price alerts and news: Automated triggers respond to market movements, generating timely content without manual intervention
• AI tool updates and tutorials: Regular software releases provide consistent content opportunities through automated monitoring
• Daily mindfulness prompts: Evergreen content schedules easily through automation while maintaining relevance
• Health and fitness micro-tips: Short, factual content works well with scheduled posting during peak engagement windows
• Market data and financial insights: Real-time data feeds automatically generate valuable content for finance-focused audiences

Implementing automated posting during peak engagement times (12-1 PM local) can boost interaction rates by up to 23%, maximizing reach with minimal ongoing effort.

Which ones are ideal for setting up automations or bots to post and engage without much ongoing effort?

Bot-friendly niches rely on data feeds, scheduled wisdom, and repeatable content formats that maintain value without constant manual updates.

Crypto updates excel for automation because price triggers and news alerts generate immediate value for followers tracking market movements. AI news briefs work similarly, with software releases and research announcements providing consistent content streams through RSS monitoring and keyword tracking.

Motivational quotes and mindfulness prompts perform exceptionally well with scheduled posting, as evergreen wisdom maintains relevance regardless of timing. Poll-driven marketing tips combine automation with engagement, using scheduled questions that drive interaction while requiring minimal creative input.

Financial market updates, weather-related tips, and daily health reminders all benefit from automation because they deliver utility-focused content that followers expect on regular schedules.

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Are there any niches that look popular but are actually unprofitable or saturated with no clear monetization?

Digital marketing and beauty represent the most deceptive opportunities on Twitter, appearing lucrative while offering limited monetization potential for newcomers.

Digital marketing suffers from extreme oversaturation, with established agencies, consultants, and educators dominating conversation and client acquisition. High advertising costs and entrenched competitors make it nearly impossible for new creators to achieve profitable reach or establish credible authority against existing players.

Beauty content faces similar challenges, with major brands controlling sponsored content opportunities and established influencers maintaining audience loyalty. The niche requires significant product investment and professional photography to compete, while conversion rates remain low due to audience fragmentation across multiple platforms.

Generic lifestyle content also struggles with monetization despite appearing popular, as broad audiences resist specific product recommendations and lack clear purchasing intent signals.

What topics or formats currently get the highest engagement (likes, reposts, replies) on Twitter?

Video content and interactive formats dominate Twitter engagement metrics in 2025, with specific types delivering measurable performance advantages.

Which niches attract followers who are more likely to spend money or convert into customers?

Personal finance and luxury lifestyle audiences demonstrate the highest conversion rates and customer lifetime values across Twitter niches.

Personal finance followers actively seek solutions to immediate problems, making them ideal for high-ticket coaching, software subscriptions, and educational products. These audiences understand ROI calculations and invest in tools that promise financial improvement, leading to strong conversion rates for relevant offerings.

Luxury lifestyle content attracts high-net-worth individuals who purchase premium products and services without extensive price sensitivity. These followers value exclusivity and quality over cost considerations, making them excellent targets for expensive consulting, luxury goods, and VIP experiences.

Wellness enthusiasts consistently invest in premium fitness equipment, health supplements, and wellness programs, viewing these purchases as necessary investments in personal improvement rather than optional expenses.

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Are there any specific sub-niches within broader topics that are rapidly growing but still under the radar?

Micro-niches within established categories offer the strongest growth opportunities with minimal competition from established creators.

• Zero-waste lunch ideas: Combines sustainability trends with practical daily needs, attracting busy professionals seeking eco-friendly solutions
• Cold-water swimming tips: Wellness sub-niche growing rapidly among biohackers and mental health advocates
• Vegan meal prep for busy professionals: Intersection of health, time management, and dietary restrictions serving underserved audience
• Retro board game community: Nostalgia-driven hobby niche with strong community engagement and merchandise opportunities
• Smartphone astrophotography: Technical photography niche accessible to general audiences without expensive equipment

These micro-niches benefit from passionate, engaged audiences while avoiding direct competition from major influencers focused on broader categories.

What types of creators (coaches, SaaS builders, meme pages, etc.) are dominating specific niches right now?

Creator archetypes align predictably with niche characteristics, revealing optimization opportunities for content strategy and audience positioning.

Coaches and consultants dominate mindfulness and personal finance spaces, leveraging their expertise to build authority and sell high-ticket services. These creators focus on educational threads, client success stories, and direct engagement with followers seeking guidance.

SaaS builders and tech educators control AI/ML and digital marketing conversations, using their product knowledge and technical expertise to provide valuable insights while subtly promoting their tools and services.

Meme pages and streamers own eSports and gaming niches, creating entertainment-focused content that drives massive engagement while monetizing through sponsorships, merchandise, and platform partnerships.

Home chefs and food critics establish authority in gourmet food spaces through high-quality visual content, detailed recipes, and cultural storytelling that builds loyal followings for cookbook sales and brand partnerships.

Which niches are best suited for building an email list, community, or product funnel off Twitter?

E-learning, personal finance, and health niches excel at funnel creation because their audiences actively seek ongoing education and support beyond social media content.

Personal finance creators successfully build email lists through free budgeting templates, market analysis newsletters, and exclusive investment insights that provide immediate value while nurturing longer-term relationships. These audiences appreciate regular financial updates and educational content delivered directly to their inboxes.

Health and wellness followers engage strongly with challenge-based funnels, nutrition guides, and workout programs that extend beyond Twitter's format limitations. Email sequences work particularly well for tracking progress and maintaining motivation over extended periods.

E-learning niches naturally transition followers into course ecosystems, certification programs, and paid memberships that provide structured learning experiences impossible to deliver through tweets alone.

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Conclusion

Sources

1. The Niche Guru - Twitter Niches Investigation
2. Blurbay - How to Make Money by Twitter
3. EComposer - Top Trending Niches
4. Teleprompter - Trending Niches for Creators
5. Brand24 - Twitter Tips
6. Readability - Twitter Likes vs Retweets
7. SlideShare - Types of Tweets Social Media
8. Monetag - Twitter Pakistan Case Study