What’s the average conversion rate for selling online courses via Twitter/X now?

This blog post has been written by the person who has mapped all the strategies and examples in our cheatsheets

Course creators on X face a brutal reality: most tweets barely reach anyone, and converting those few impressions into sales requires navigating multiple conversion bottlenecks.

The data reveals that small creators with under 5,000 followers typically see their tweets reach only 2-8% of their audience, with engagement rates hovering around 0.5-1.5%. When you factor in profile visits (0.3-0.8% of impressions), bio link clicks (15-25% of profile visits), and landing page conversions (4-7%), the overall impression-to-purchase rate sits at a microscopic 0.005-0.02%.

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How many people actually see your tweets as a small creator compared to last year?

Small creators with under 5,000 followers now see their tweets reach only 2-8% of their follower base, representing a 15-25% decline from 2023 levels.

The algorithm prioritizes accounts with higher engagement velocity and verified status. Creators who previously reached 12-15% of followers now struggle to break 5% without threads or native video content. Peak posting times (9-11 AM and 7-9 PM EST) can boost reach by 20-30%, but the baseline visibility has fundamentally shifted downward.

Engagement rate also affects future reach. Accounts maintaining 1.5%+ engagement rates see their next tweets reach 40-60% more people than accounts with sub-1% engagement. This creates a compounding effect where declining engagement leads to reduced reach, making recovery increasingly difficult.

Newer accounts face even steeper challenges, with some seeing sub-1% reach rates during their first 90 days. The platform appears to favor established accounts with consistent posting histories and verified status, leaving organic growth significantly more challenging than in previous years.

What percentage of people who see your tweet actually read the full content?

Research indicates that only 15-25% of users who see a tweet in their feed actually read the complete content rather than scrolling past.

Attention spans on X have shortened considerably, with users spending an average of 1.3 seconds evaluating whether to engage with a post. Tweets with strong opening hooks capture attention within the first 8-12 words, while those with weak starts lose 80% of potential readers immediately.

Thread format significantly improves read-through rates, with well-structured threads seeing 40-60% higher full-content consumption compared to single tweets. The key lies in the thread starter—it must create curiosity or promise specific value to encourage users to expand and read subsequent tweets.

Visual elements also impact read rates. Tweets with relevant images or video thumbnails see 23% higher read-through rates, while text-heavy posts without visual breaks struggle to maintain attention beyond the first line.

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How many readers actually click through to your profile?

Profile click-through rates from feed interactions currently average 0.3-0.8% of total tweet impressions for small creators.

This metric heavily depends on content type and call-to-action strength. Educational threads with subtle profile mentions achieve 0.6-0.8% CTR, while promotional posts struggle to break 0.3%. The key factor is providing value first before directing users to your profile.

Bio optimization plays a crucial role once users land on your profile. Accounts with clear value propositions and pinned tweets see 25-35% higher link clicks compared to generic bios. The most effective approach involves stating your specific expertise and immediate benefit within the first 50 characters of your bio.

Timing also matters significantly. Profile visits spike 60-90 minutes after posting high-engagement content, suggesting users return to explore profiles after seeing multiple interactions on their feed. This delayed response pattern means creators should optimize for both immediate and delayed profile discovery.

What's the current click-through rate from profile to course landing pages?

Profile visitors click bio links at rates of 15-25%, with optimized profiles achieving up to 30% in specific niches.

What's the typical landing page conversion rate for course sales from X traffic?

Course landing pages converting X traffic typically see 4-7% conversion rates, significantly lower than email or organic search traffic.

X traffic tends to be less qualified and more impulsive compared to other sources. Users arriving from social feeds often lack purchase intent, making them harder to convert. The most successful course creators use bridge pages or free resources to warm up X traffic before presenting paid offers.

Price sensitivity is heightened among X users. Courses priced under $100 convert at 6-9%, while those over $200 drop to 2-4% conversion rates. The sweet spot appears to be $47-$97 range, where creators can achieve 7-10% conversions with proper landing page optimization.

Mobile optimization is critical since 78% of X traffic comes from mobile devices. Landing pages with mobile-first design, fast load times (under 3 seconds), and single-column layouts consistently outperform desktop-optimized pages by 40-60%.

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How does overall impression-to-purchase conversion compare between 2023 and 2025?

Overall impression-to-purchase rates have declined from 0.03-0.05% in 2023 to 0.005-0.02% in 2025, representing a 50-67% decrease in conversion efficiency.

This decline stems from multiple factors: reduced organic reach, increased competition, and algorithm changes favoring engagement over click-through behavior. Creators who maintained their conversion rates adapted by focusing on threads, native video, and building email lists from X traffic rather than direct course sales.

The most successful creators now treat X as a top-of-funnel awareness channel rather than a direct sales platform. They've shifted toward nurture sequences, free resources, and relationship building to maintain profitable conversion rates despite reduced reach and engagement.

Platform algorithm changes specifically impacted promotional content, with X reducing reach for posts containing external links by an estimated 30-40%. This forced creators to develop more subtle promotional strategies and focus heavily on value-first content approaches.

How do conversion rates differ by follower count?

Conversion rates increase substantially with follower count, but the relationship isn't linear and depends heavily on audience quality and engagement rates.

How does X compare to other platforms for course sales funnels?

X significantly underperforms compared to email marketing (2-5% conversion rates) and LinkedIn (0.8-1.2% impression-to-click rates) for direct course sales, but outperforms Instagram for B2B audiences.

Email remains the gold standard with 20-30x higher conversion rates than X. However, X excels at building email lists, with lead magnet conversion rates of 8-15% compared to 2-4% for direct course sales. Smart creators use X for audience building and email for selling.

LinkedIn shows superior performance for professional development courses, with 3-4x higher conversion rates than X for business and career-focused content. The platform's professional context creates higher purchase intent for skill-building courses priced $200-$500.

Instagram Stories and Reels generate higher engagement but lower conversion rates for courses, while YouTube pre-roll and TikTok ads show promise for younger demographics. X's advantage lies in real-time engagement and the ability to build relationships with prospects through direct interaction.

Which tweet formats convert best for course sales in 2025?

Educational threads with soft calls-to-action generate 2-3x higher conversion rates than direct promotional posts, while native video content shows 40% better engagement rates.

• Educational Threads (8-12 tweets): Build authority while subtly mentioning courses. Convert at 0.02-0.04% impression-to-sale rates. Most effective when teaching actionable strategies with course positioned as "deeper dive."
• Native Video Content: Short videos (60-90 seconds) explaining concepts perform exceptionally well. Generate 40% higher engagement and 25% better profile click-through rates than text-only posts.
• Story-Driven Posts: Personal transformation stories or student success cases create emotional connection. Work best when highlighting specific, measurable results from course implementation.
• Behind-the-Scenes Content: Showing course creation process or teaching methodology builds trust. Particularly effective for high-ticket courses ($300+) where credibility is crucial.
• Quote Tweets with Commentary: Adding expert commentary to trending topics positions creator as authority. Generates organic reach through algorithm favor for quote tweet format.

If your engagement feels flat, we've mapped all the formats that get traction.

What bio setups and pinned tweet strategies maximize conversions?

Bios with clear value propositions and specific outcomes generate 25-40% higher click-through rates than generic descriptions, while pinned tweets showcasing social proof outperform promotional pins by 60%.

The most effective bio structure follows a three-part formula: specific expertise area, quantifiable result or outcome, and clear next step. For example: "Email Marketing for SaaS | Helped 200+ companies increase trial-to-paid by 40% | Free course below ↓" outperforms vague descriptions like "Marketing expert and course creator."

Pinned tweets work best when they showcase social proof rather than direct promotion. Student testimonials, specific results, or case studies generate higher engagement and click-through rates than sales-focused pins. The key is leading with value and proof rather than features or benefits.

Bio link optimization requires testing different descriptions and urgency levels. Phrases like "Free masterclass" convert 30-50% better than "Learn more," while time-sensitive language ("This week only") can boost clicks by 25% but may hurt long-term trust if overused.

What course price points convert best on X currently?

Courses priced between $47-$197 show optimal conversion rates, with the $97 price point achieving the highest combination of conversion rate and revenue per visitor.

What should creators expect for conversion rates and funnel behavior by mid-2026?

Conversion rates are expected to continue declining by 5-10% year-over-year as competition intensifies, but creators who adapt to emerging formats and AI-driven personalization may see modest improvements.

Algorithm changes will likely continue favoring engagement over external clicks, pushing creators toward more sophisticated content strategies. The most successful creators will need to focus on building genuine relationships and communities rather than relying on broad reach for conversions.

AI-driven content personalization and landing page optimization could improve conversion rates by 15-25% for creators who implement these technologies early. However, this advantage will be offset by increased competition as more creators adopt similar tools.

The platform appears to be moving toward longer-form content and deeper engagement metrics, suggesting that thread-based content and X Spaces integration will become increasingly important for organic reach and conversion optimization.

No idea what to tweet today? Browse hundreds of real viral examples.

Conclusion

Sources

1. Outfy: How to get more followers on Twitter in 2025
2. Social Insider: Social Media Benchmarks
3. Minter.io: How to get more clicks on your Twitter bio link
4. Hostinger: Landing Page Statistics
5. Unbounce: Average Conversion Rates Landing Pages
6. Buffer: Twitter Thread Experiment
7. Metricool: X Twitter Metrics Guide
8. Statista: X Twitter Average Impressions Posts