Which Shopify stores are growing fastest now?

Which Shopify stores are growing fastest now?

There is no reliable public leaderboard of the fastest-growing Shopify stores, so the answer depends on what we mean by “fastest”: Pulsetto and Scuffers have some of the strongest recent percentage growth we found, while Grüns and BRUNT Workwear stand out once we care about how much revenue has actually been built.

Shopify does not publish merchant-by-merchant GMV, and most fast-growing brands are private. That leaves us comparing figures released by companies, Shopify case studies, financial filings and outside reporting. Those figures also measure different things. Some companies disclose annual revenue growth, others ecommerce sales, orders, customers or an annualized revenue run rate.

A store rising from $3 million to $9 million grew 200%, while a business moving from $150 million to $250 million grew only 67% despite adding more than sixteen times as much revenue. We therefore give more weight to recent revenue and sales figures, then ask whether the business is already large enough for the growth to be meaningful.

Is Shopify itself still growing fast right now?

Yes. Shopify is currently growing fast enough that a merchant needs to beat roughly 30% annual growth before we should call its performance truly unusual.

Shopify processed $216.3 billion of GMV in the first half of 2026, according to its SEC filings. That was 33% more than during the same period a year earlier. First-quarter GMV climbed from $74.8 billion to $100.7 billion, followed by another increase from $87.8 billion to $115.6 billion in the second quarter.

For the full previous year, Shopify GMV had already risen 29% to $378.4 billion.

This gives us a useful baseline. A Shopify merchant growing 15% or 20% may be healthy, but it is actually growing more slowly than the platform around it. The brands worth investigating here are usually growing above 50%, above 100%, or reaching hundreds of millions of dollars unusually quickly.

Shopify GMV	Earlier period	Latest period	Growth
Q1	$74.8B	$100.7B	35%
Q2	$87.8B	$115.6B	32%
First half	~$162.6B	$216.3B	33%
Full year 2025	$292.3B	$378.4B	29%

Which Shopify stores have the strongest fresh growth numbers?

Pulsetto, Scuffers, Olivia & Kate and Bombay Shaving Company currently have some of the clearest triple-digit growth figures, while Grüns and BRUNT Workwear have already pushed into a much larger revenue class.

Shopify reports that Pulsetto increased sales 261% in one year. Scuffers grew 225% year over year. Dutch fashion retailer Olivia & Kate nearly tripled revenue during its latest reported year. Bombay Shaving Company, meanwhile, reported operating revenue growth of 139%, from ₹266 crore to ₹635 crore.

Then there are businesses where the percentage comparison tells only half the story. BRUNT Workwear has passed $300 million in annual revenue only six years after launching. Grüns went from a 2023 launch to an annualized revenue rate above $300 million by late 2025, before Unilever agreed to acquire the supplement company the following year.

Relive gives us another kind of extreme result. Its ecommerce revenue went from roughly ¥200 million in 2022 to about ¥5 billion in 2025, around 25 times higher in three years.

These companies belong in the same discussion, but they are winning different races.

Shopify business	Freshest useful growth figure	Scale we can verify
Pulsetto	Sales +261% in one year	AOV above $250, 8 localized markets
Scuffers	+225% YoY	4 European retail markets
Olivia & Kate	Revenue nearly 3x in one year	~30 employees
Bombay Shaving Company	Revenue +139%	₹635 crore annual operating revenue
Grüns	Very rapid multi-year growth	>$300M annualized revenue rate
BRUNT Workwear	Rapid multi-year growth	>$300M annual revenue
Relive	Ecommerce sales ~25x in 3 years	~¥5B ecommerce sales
Healf	2024 revenue tripled	>$100M annualized revenue by end-2025

Is Pulsetto the fastest-growing Shopify store on a clean one-year comparison?

Pulsetto has the strongest clean one-year sales-growth figure we found among the current Shopify case studies: sales rose 261% and orders increased 241%.

The useful part is that Shopify also gives us a comparison group. Pulsetto was benchmarked against around 90 European health and wellness brands of similar scale. Those businesses grew sales by 22% and orders by 18%.

Pulsetto therefore grew sales almost twelve times as quickly as the comparison group. Order volume more than tripled too, which rules out an explanation based mainly on higher prices or a sudden jump in average basket size.

The company also expanded geographically during that period, launching eight localized markets and adding a B2B channel after moving away from WooCommerce.

We should still be careful with the word “fastest” because thousands of private Shopify merchants disclose nothing publicly. Among stores with a fresh and reasonably comparable one-year number, though, Pulsetto is currently right at the top.

Is Scuffers’ 225% Shopify growth actually as strong as it sounds?

Yes. Scuffers’ 225% year-over-year growth looks much more convincing once we connect it with the Spanish streetwear brand’s earlier revenue trajectory and current customer behavior.

Scuffers was already expanding rapidly before the latest Shopify figure. Spanish business reporting showed turnover rising from €2.11 million in 2022 to €8.09 million in 2023, almost four times higher. At one point, the brand reportedly generated around €2.6 million in a single month, slightly more than its entire 2022 turnover.

The latest 225% growth therefore continues a pattern rather than appearing out of nowhere.

There is another useful number: Shopify says roughly 60% of Scuffers traffic now arrives directly. People are deliberately looking for the brand rather than being pushed there mostly through paid ads or search. That is unusually helpful for a fashion company growing this quickly because customer acquisition costs can easily destroy the economics behind impressive topline growth.

Scuffers has also used online demand to choose where to expand physically, with activity in markets including the UK, Amsterdam and Paris. The growth looks increasingly European rather than limited to one successful Spanish ecommerce store.

Did Olivia & Kate really nearly triple revenue in one year?

Yes. Olivia & Kate nearly tripled revenue over its latest reported year, although the lack of an absolute revenue figure keeps us from ranking it confidently against much larger Shopify businesses.

The Dutch fashion retailer is especially interesting because this was not simply the first year of a brand-new website. Olivia & Kate opened as a small Haarlem boutique in 2017, added ecommerce six months later and later saw online growth plateau.

According to its ecommerce partner Flatline Agency, revenue has now nearly tripled within a year. Shopify published that result recently while describing how a three-person ecommerce team is handling the much larger business.

The weak point is disclosure. We know the percentage increase but not whether Olivia & Kate went from €3 million to €9 million, €10 million to €30 million, or something else.

That makes the brand a strong contender when we rank growth rates. It becomes much harder to compare once we care about absolute revenue added.

Is Grüns the most impressive large Shopify growth story right now?

Yes. Grüns currently has the strongest combination of speed, scale and outside validation among the fast-growing Shopify brands we reviewed.

The supplement company only launched in 2023. Forbes reported roughly $50 million of revenue in 2024 and around $100 million in 2025. By late 2025, Grüns said its annualized revenue rate had already passed $300 million.

That last number is important. A company can report $100 million for a full year while leaving the year at a dramatically higher monthly pace. In Grüns’ case, the late-year run rate suggests the business had accelerated sharply rather than simply settling around the $100 million level.

Retail distribution followed. Grüns moved into major chains including Walmart, Target, Costco and Sam’s Club, while Shopify has cited more than 7,000 retail locations.

Then Unilever bought 80% of the company. Forbes estimated the overall transaction at around $1.2 billion, less than three years after Grüns began selling products.

Around one million customers, a run rate above $300 million, national retail distribution and a billion-dollar-plus acquisition all arrived within roughly three years. We found faster percentage increases elsewhere, but nothing with quite the same mix of speed and scale.

How did BRUNT Workwear get above $300 million so quickly?

BRUNT Workwear has become one of Shopify’s fastest large-scale growth stories, going from a September 2020 launch to more than $300 million in annual revenue in its sixth year.

Shopify says the majority of BRUNT sales still flow through its platform across DTC, wholesale, Shop and physical retail. That makes the $300 million figure especially useful for this article: we are dealing with a genuinely Shopify-centered company rather than a global conglomerate that happens to run one small Shopify storefront.

BRUNT had already reached close to one million customers by 2023. At the time, its founder described DTC as being on a triple-digit growth curve.

The next phase came from stores. Customer research found that more than half of BRUNT’s target buyers still wanted to try on work boots before purchasing. Wholesale launched with roughly 110 stores in early 2024 and reached about 2,000 stores two years later. Another 1,000 are planned.

That is roughly an eighteenfold expansion in wholesale doors in two years.

BRUNT also opened its first owned store in 2026, and Shopify says the location was already beating projections 18 days after opening.

The reason BRUNT remains particularly interesting now is simple: the company has already reached serious scale while two major channels, wholesale and owned retail, are still early in their rollout.

Is Bombay Shaving Company suddenly growing faster than most Western Shopify brands?

Yes. Bombay Shaving Company is currently one of the fastest-growing sizeable Shopify businesses we found, with operating revenue jumping 139% in its latest fiscal year.

The Indian grooming company’s parent reported ₹635 crore of operating revenue, up from ₹266 crore one year earlier, according to figures reported by The Economic Times. That means the business added roughly ₹369 crore of revenue in twelve months.

The profitability trend makes the growth harder to dismiss. Net loss reportedly fell from ₹58 crore to ₹9 crore at the same time, a reduction of about 85%.

Bombay Shaving Company had already spent years building its online channel. Shopify says ecommerce revenue has increased twentyfold since its migration from Magento, while conversion improved 150% and average order value became four times larger.

Those Shopify figures cover a longer period, so we should not mix them mathematically with the latest company-wide revenue jump. They do show that the recent acceleration came after the ecommerce operation had already become substantial.

This is also a good example of why looking only at familiar US and European DTC names gives a distorted view of Shopify growth today. India is producing some very large commerce businesses on the platform.

Are Healf and Relive still growing fast enough to belong here?

Yes, but Healf and Relive belong in the conversation for different reasons: Healf has reached meaningful scale unusually quickly, while Relive has delivered one of the strongest three-year ecommerce growth records we found.

Forbes says UK wellness retailer Healf generated $56 million of revenue in 2024 after tripling that year and had surpassed a $100 million annualized revenue rate by the end of 2025. It had also reached more than 550,000 customers and built an assortment of more than 4,000 products.

The limitation is freshness. We have a recent scale number for Healf, but not a clean latest-year growth percentage comparable with Pulsetto or Bombay Shaving Company. Calling Healf one of the fastest Shopify stores today therefore requires more caution.

Relive gives us the opposite situation. Shopify Japan reports that the functional-apparel company expanded ecommerce sales from roughly ¥180 million to ¥200 million in 2022 to around ¥5 billion in 2025. Using ¥200 million as the starting point, that is approximately 25-fold growth in three years, equivalent to roughly 192% compound annual growth.

Relive’s total annual sales had reached about ¥15.5 billion by mid-2025, so the ecommerce business was already substantial rather than a tiny experiment.

We cannot assume either company is still growing at its historical peak rate. Both have nevertheless grown too far and too quickly to leave out.

What do today’s fastest-growing Shopify stores have in common?

The fastest Shopify stores today increasingly combine strong online demand with another growth engine such as subscriptions, wholesale, international expansion or physical retail.

Grüns built repeat purchasing around daily supplements, then pushed into thousands of retail stores. BRUNT used DTC to build the brand before rapidly expanding wholesale. Scuffers lets ecommerce demand tell it where physical stores could work. Pulsetto launched localized stores across eight markets and added B2B.

The pattern is visible beyond those four companies. Bombay Shaving Company is becoming a broader house of brands. Olivia & Kate connected its physical boutique and ecommerce business through Shopify POS. Healf is widening its product assortment and customer relationship rather than behaving like a single-product DTC store.

Category also plays a role. Health, wellness, grooming and supplements appear repeatedly among the strongest growers because those products can generate repeat purchases. Fashion still produces huge growth, as Scuffers and Olivia & Kate show, but repeat purchase is usually less automatic and demand can change more quickly.

The Shopify businesses growing fastest now are increasingly using ecommerce to create demand, then finding several ways to monetize that demand.

Which Shopify growth stories look most likely to keep going?

Grüns and BRUNT currently have the strongest evidence of durable large-scale growth, while Scuffers and Bombay Shaving Company look stronger than their headline percentages alone suggest.

Grüns has repeat purchasing, major retail distribution and Unilever behind it. Its biggest uncertainty now is simply whether a business already running at hundreds of millions of dollars can continue expanding at anything close to its earlier pace.

BRUNT still has room to widen distribution. DTC remains its biggest channel, wholesale has moved from roughly 110 to 2,000 stores, another 1,000 are planned, and owned retail has barely started.

Scuffers gets around 60% of traffic directly, which gives us more confidence than we would have if a 225% growth rate depended mainly on paid acquisition. Its geographic expansion also shows that demand is travelling outside Spain.

Bombay Shaving Company produced a particularly healthy combination lately: revenue more than doubled while losses almost disappeared. Growth becomes much more credible when the economics improve at the same time.

Pulsetto’s recent growth rate is faster than all of these on a clean one-year basis, but a wellness device does not have the same natural repeat-purchase loop as gummies, grooming products or workwear. Its next test is whether international markets and B2B can keep growth high after the first adoption wave.

Which Shopify stores are growing fastest now?

Pulsetto and Scuffers are currently the strongest names if we rank fresh disclosed percentage growth, while Grüns and BRUNT Workwear look stronger once we require both speed and serious scale.

Pulsetto has the cleanest one-year result we found. Scuffers sits in the same exceptional range and has several years of rapid expansion behind it. Olivia & Kate also deserves a place among the percentage-growth leaders, although its undisclosed revenue base makes comparisons difficult.

Bombay Shaving Company is arguably the most interesting large-company acceleration happening right now. The company has more than doubled revenue in one year while sharply cutting its losses.

BRUNT is a different kind of winner. Reaching hundreds of millions of dollars within six years is already unusual, and the business is still rolling out wholesale and physical retail.

Grüns remains the standout overall. In roughly three years, it moved from launch to a nine-figure business, passed a $300 million annualized revenue rate, entered thousands of retail stores and attracted a billion-dollar-plus deal from Unilever.

So if someone asks us for one universal “fastest-growing Shopify store,” the public data simply cannot support that claim. If we separate the races properly, though, the picture is much clearer: Pulsetto leads the freshest percentage-growth evidence we found, Scuffers is close behind, Bombay Shaving Company is accelerating fastest among several sizeable disclosed businesses, BRUNT is one of the fastest companies to reach major scale, and Grüns has produced the most extraordinary combination of growth speed and size.