Which Shopify apps make over $10K/month now?
SUMMARY
Yes. Several Shopify apps make more than $10,000 a month now, with Judge.me around $1.5 million in monthly recurring revenue from its latest $18 million ARR disclosure and Kaching Bundles firmly into six-figure MRR territory.
The cleanest current cases are Judge.me and Kaching because both have founder-reported revenue. WideBundle also has a solid founder disclosure at about $47,000 MRR, although that figure is older.
The harder cases are large apps such as Vitals, Loox, Appstle, UpPromote and ReConvert. Their exact MRR is private, but their pricing and visible scale make sub-$10K revenue very hard to believe.
The $10K threshold is lower than it sounds in Shopify economics. An app charging $29.99 needs about 334 paying merchants, while a $49.99 app needs only about 201.
Reviews are useful mainly as a freshness check. They can show that an old revenue disclosure still matches an active product, but they are too distorted by free plans, app age, review prompts and usage pricing to support an exact revenue estimate.
The strongest Shopify app categories tend to sit close to merchant revenue: bundles, upsells, reviews, subscriptions and affiliate tools. That proximity to money makes it easier to justify pricing well above the tiny-utility range.
Pricing structure matters almost as much as install count. Kaching, Loox and ReConvert can earn more as merchant activity rises, which means a relatively small number of larger stores can move revenue quickly.
The app ecosystem is easily large enough to support many $10K-a-month businesses. Shopify said developers received more than $1.3 billion over the previous year, while active app installations rose nearly 20%.
Getting to the first few hundred paying stores is still the hard part. Mature categories are crowded with incumbents carrying thousands of reviews, so a generic clone has a much tougher path than it did a few years ago.
Solo developers can still get there, but the business usually stops feeling like a passive side project once hundreds of merchants depend on it. Support, theme conflicts, API changes, billing and product work start to pile up fast.
The durable winners are the apps with more than a single replaceable feature. Platform risk is real because Shopify keeps adding native functionality, so depth, workflow ownership, accumulated data and clear merchant ROI matter more once an app has traction.
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Get the full database →Which Shopify apps make over $10K/month now?
Yes. Several Shopify apps are making well over $10,000 a month today, and the best-documented examples range from roughly $50,000 a month to more than $1 million.
The clearest case we found is Judge.me. Founder Peter-Jan Celis recently said the product had reached $18 million in annual recurring revenue, which works out to about $1.5 million a month. Kaching Bundles is another strong example: founder Erikas Mališauskas has publicly put the app above six figures in monthly recurring revenue. WideBundle previously disclosed revenue around $47,000 MRR.
Then there are apps such as Loox, Vitals, Appstle, UpPromote and ReConvert where the latest public pricing and merchant activity make more than $10,000 a month extremely likely, even though we cannot verify an exact current MRR.
That distinction is important throughout this article. Shopify does not publish app revenue, and most developers are private companies. We can be very confident about some apps, reasonably confident about others, and should avoid turning review counts into fake precision.
Why is it so hard to know how much Shopify apps make?
Shopify app revenue is surprisingly difficult to verify because Shopify shows us reviews, prices and rankings but keeps actual app revenue private.
A Shopify App Store page can tell us that an app has 8,000 reviews and charges $29 a month. It cannot tell us whether 500 or 20,000 merchants currently pay that price.
Free plans make the problem worse. An app can have tens of thousands of installations while only a small percentage pay anything. The reverse can happen with expensive B2B apps: a product may have a relatively small public footprint while collecting hundreds or thousands of dollars from each merchant.
Founder disclosures are therefore much more useful than App Store popularity when we can find them. Judge.me's latest ARR announcement is strong evidence. Kaching's founder discussing six-figure MRR is strong evidence. A large number of reviews is useful supporting evidence, but we would never use it alone to declare an exact monthly revenue figure.
For the apps without financial disclosures, we instead ask whether their current scale and pricing make $10,000 a month hard to avoid under any reasonable scenario.
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GET THE FULL DATABASE → $49What exactly counts as a Shopify app making $10K/month?
For this article, a Shopify app makes $10K/month when the app business itself collects around $10,000 in monthly revenue, rather than when it generates $10,000 in sales for merchants.
The distinction sounds basic, but ecommerce software companies constantly publish figures such as “$2 billion in tracked sales” or “$300 million in additional merchant revenue.” Those numbers describe what happened on merchants' stores. They are not the software company's revenue.
We therefore look at subscriptions, usage charges and other fees paid to the app developer.
The threshold is roughly equivalent to $120,000 of annualized revenue. For a Shopify SaaS business, that can require surprisingly few paying merchants. An app charging $29.99 only needs about 334 paying stores. At $49.99, it needs about 201. An app averaging $100 per customer needs 100.
That arithmetic explains why a Shopify product can cross $10K/month without becoming a famous SaaS company.
| Average monthly revenue per merchant | Paying merchants needed for $10K/month |
|---|---|
| $9.99 | 1,002 |
| $19.99 | 501 |
| $29.99 | 334 |
| $49.99 | 201 |
| $100 | 100 |
Is Shopify's app market really big enough for lots of $10K/month businesses?
Yes. Shopify's developer economy is easily large enough to support many apps making more than $10,000 a month.
Shopify recently said it had paid developers more than $1.3 billion during the previous year. That works out to more than $108 million flowing to developers in an average month across the ecosystem.
Shopify also said active app installations increased nearly 20% over that period. So the market is still adding app usage despite already being mature and crowded.
That gives us useful perspective on the $10K threshold. Ten thousand dollars represents less than 0.01% of the roughly $108 million monthly payout pool implied by Shopify's annual figure.
Revenue is obviously concentrated. The biggest developers take a disproportionate share, while thousands of apps probably make very little. Still, the ecosystem is large enough that $10K/month belongs firmly in small-SaaS territory rather than the extreme upper end of Shopify app success.
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STEAL WHAT WORKS → $49Which Shopify apps can we confidently put above $10K/month today?
Judge.me and Kaching Bundles are the strongest current examples we found, while WideBundle has a solid historical disclosure and several other large apps clear the threshold with high confidence from their current economics.
The difference between “confirmed” and “very likely” is worth keeping visible. Judge.me has a recent founder-reported ARR figure. Kaching has a founder-reported six-figure MRR milestone plus a large and still-active Shopify presence. WideBundle's disclosed number is older, so we give it slightly less weight when talking about revenue today.
For apps such as Vitals, Loox, Appstle, UpPromote and ReConvert, we can see enough current activity and pricing to conclude that $10K is very likely, but we cannot honestly tell readers that their exact MRR is public.
| Shopify app | Best revenue evidence we found | Current judgment |
|---|---|---|
| Judge.me | Founder says $18M ARR | Confirmed far above $10K/month |
| Kaching Bundles | Founder says six-figure MRR | Confirmed above $100K/month |
| WideBundle | Founder disclosed about $47K MRR | Strong historical confirmation |
| Vitals | 31K+ merchants and paid pricing | Very likely far above $10K |
| Loox | Large merchant base, 9.5K+ reviews, paid and usage pricing | Very likely far above $10K |
| Appstle Subscriptions | 8.6K+ reviews and paid subscription tiers | Very likely above $10K |
| UpPromote | 3.8K+ reviews and monetized affiliate platform | Very likely above $10K |
| ReConvert / Upsell.com | 3K+ reviews and active usage-based billing | Very likely above $10K |
How much does Judge.me make now?
Judge.me is currently around $1.5 million in recurring revenue per month based on its founder's latest $18 million ARR disclosure.
This is by far the cleanest number in our research.
Peter-Jan Celis had previously reported $15 million ARR when Judge.me served about 641,000 Shopify merchants. He said slightly more than one eighth were paying $15 a month. Roughly 80,000 paid accounts at $15 gets us close to $1.2 million MRR, which lines up well with that earlier $15 million annual run rate.
The business then moved through $16 million and $17 million ARR before Celis announced $18 million. We are therefore looking at an actual revenue trajectory rather than one isolated founder claim.
The public Shopify footprint is moving in the same direction. Judge.me currently has roughly 46,700 App Store reviews, with merchants still posting new reviews days ago.
Judge.me now makes about 150 times the revenue required to qualify for this article. It also shows how large a low-priced Shopify app can become: the paid product has historically cost only $15 a month, so its scale comes from an enormous merchant base rather than aggressive pricing.
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STEAL WHAT WORKS → $49Is Kaching Bundles still making more than $100K/month?
Yes. Kaching Bundles remains one of the strongest examples of a Shopify app making six figures per month.
Founder Erikas Mališauskas said Kaching Bundle Quantity Breaks had reached six-figure MRR, while the broader Kaching Appz portfolio was also doing more than $100,000 a month.
We checked whether the public footprint still looked alive enough for that disclosure to remain useful. Kaching Bundles now has roughly 5,860 Shopify App Store reviews, up from around 5,750 only a few months earlier. Merchants have continued posting fresh reviews, including several in recent days.
That does not prove today's exact MRR, but continued review growth makes a collapse from more than $100K to below $10K very difficult to square with what we can see.
The business also has a useful pricing characteristic: Kaching has historically charged merchants more as the value generated by bundles rises. Revenue can therefore increase when existing customers grow, instead of relying entirely on new installations.
Kaching is a good reminder that an app does not need enterprise contracts to reach serious SaaS revenue. Thousands of paying ecommerce stores can get you there.
Is Vitals really making hundreds of thousands of dollars a month?
Vitals is almost certainly making far more than $10,000 per month, although we cannot verify a current exact MRR.
Vitals says more than 31,000 merchants use its suite of ecommerce tools. Its core proposition bundles reviews, upsells, bundles, popups, wishlists and other conversion features into one subscription.
At around $30 per month, only 334 paying merchants would be needed to produce $10K MRR.
That is barely 1% of a 31,000-merchant user base.
Even if the published merchant figure includes inactive users, discounts or accounts that do not pay the standard price, the gap is huge enough that the conclusion survives very conservative assumptions.
Vitals also says more than 1,000 Shopify Plus merchants use the product. Those are larger stores rather than a random pool of tiny trial accounts, which gives us another reason to treat sub-$10K revenue as implausible.
We would be much more cautious about claiming $500,000 or $900,000 in current MRR because the paying mix is private. For the question we are answering, though, Vitals clears the bar comfortably.
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Get the full database →Is Loox making over $10K/month from Shopify reviews?
Loox is almost certainly making more than $10,000 per month today; the interesting uncertainty is how far above it the business sits.
Loox currently has roughly 9,600 Shopify App Store reviews and remains one of the most visible product-review applications on the platform. Its paid model also goes well beyond a token subscription.
A recent merchant review describes paying $49.99 for the Convert plan and then receiving an additional $500 usage charge. That tells us something important about Loox's economics: larger accounts can produce materially more than the advertised base fee.
At $49.99, only 201 merchants would be needed to reach $10K MRR. Loox would need an extraordinarily small paid population for revenue to sit below that level given its public scale.
We deliberately removed the precise multi-million-dollar revenue estimates sometimes attached to Loox online because we could not trace a sufficiently strong current first-party source for them.
The defensible conclusion is still clear. Loox belongs in the over-$10K group with high confidence; its exact revenue remains private.
Are Appstle, UpPromote and ReConvert also above $10K/month?
Appstle, UpPromote and ReConvert all look comfortably large enough to exceed $10K/month, although we would classify them as high-confidence estimates rather than confirmed revenue disclosures.
Appstle Subscriptions currently has around 8,600 Shopify reviews and a five-star average. More importantly, fresh reviews show merchants using it for fairly sophisticated subscription workflows, Shopify Flow integrations and API-related configurations. That looks like an established paid SaaS product, not a dormant app surviving on old installs.
UpPromote has roughly 3,800 current reviews and continues to receive merchant feedback every few days. Recent reviews also discuss commission-related charges, which confirms that active monetization extends beyond simply offering free affiliate tracking.
ReConvert, now presented as Upsell.com – ReConvert Upsell, has more than 3,000 reviews. Recent merchant feedback is particularly revealing because customers discuss charges ranging from roughly $20 or $40 to several hundred dollars depending on store activity. The company itself has explained publicly in review responses that billing can depend on merchant orders or generated revenue.
Those pricing mechanics lower the number of customers required to reach $10K substantially.
We cannot turn any of those observations into an exact MRR without access to paying-account counts. But asking whether these businesses make more than $10,000 per month is setting the bar very low relative to their visible scale.
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GET THE FULL DATABASE → $49Can Shopify App Store reviews tell us how much an app makes?
Shopify reviews can tell us whether an app has real scale and current activity, but they are a poor tool for calculating revenue.
The examples above make the limitation obvious.
Judge.me has roughly 46,700 reviews and around $1.5 million in monthly recurring revenue. Kaching has roughly 5,860 reviews and disclosed six-figure MRR. ReConvert has only about half as many reviews as Kaching, yet its usage-based pricing can charge larger stores far more per month.
There is no reliable “one review equals X dollars of MRR” formula.
App age changes the ratio. Free plans change it even more. Some developers aggressively ask customers for reviews while others barely do. A merchant paying $300 a month counts as one reviewer just like someone paying $10.
We do find reviews useful when checking whether an older revenue claim still matches current activity. As seen above, Kaching's review count is still climbing and merchants are still posting fresh feedback. That strengthens the case that its six-figure disclosure remains relevant.
For estimating exact revenue, reviews should stay in their lane: useful supporting evidence, never the main calculation.
How many Shopify merchants does an app need to make $10K/month?
A Shopify app can reach $10K/month with only a few hundred normal paying stores, which is why relatively niche apps can become meaningful businesses.
Consider an ordinary $29.99 subscription. About 334 merchants get the developer to $10,000 MRR. At $49.99, the target falls to 201 merchants. At $100, just 100 customers are enough.
Those are small numbers compared with the visible scale of apps such as Judge.me, Vitals, Appstle, Kaching and Loox.
The harder part is keeping those merchants. Shopify apps are unusually easy to uninstall, and ecommerce stores close all the time. An app can therefore acquire hundreds of customers and still struggle if churn is high.
This is where the strongest businesses become more interesting. Judge.me combines very low pricing with huge volume. Kaching links price more closely to value created. ReConvert uses merchant activity in its billing model. Loox can add usage charges as stores grow.
All four approaches can reach $10K, but they create very different businesses once an app moves beyond the first few hundred paying customers.
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Get the full database →What kinds of Shopify apps seem most likely to get past $10K/month?
Shopify apps tied directly to merchant revenue appear especially well suited to reaching $10K/month because merchants can see what they are paying for.
Kaching and WideBundle try to increase average order value through bundles. ReConvert sells post-purchase and checkout upsells. Judge.me and Loox sell social proof intended to improve conversion. Appstle manages recurring subscription revenue. UpPromote helps merchants run affiliate programs.
These products sit close to money.
A merchant is more likely to keep paying $50 a month for software that helps generate thousands of dollars in extra orders than for a tiny convenience feature that saves a few clicks.
Pricing makes the difference visible. A $5 utility needs 2,000 paying stores to reach $10K MRR. A $50 revenue tool needs about 200.
There is a catch: attractive economics attract competitors. Bundles, reviews, subscriptions and upsells are some of the busiest areas of the Shopify App Store. Entering one of these categories with a generic clone would be a much tougher bet today than it was several years ago.
The better opportunity is usually a painful merchant problem where the developer can show a clear financial return and charge accordingly.
Can a solo developer still build a Shopify app to $10K/month?
Yes, a solo developer can still reach $10K/month with a Shopify app, but the successful examples rarely stay passive little side projects once they grow.
WideBundle is a useful case. Founder Mat De Sousa has described reaching roughly $10K MRR within months, later passing $25K and eventually reporting $47K MRR across WideBundle and WideReview.
Mališauskas followed a similar path on a different scale. His first successful Shopify app reached about $6,500 MRR before he sold it for $250,000. He then used what he had learned to build Kaching, which became a six-figure-MRR business.
The early phase can absolutely be handled by one person. Shopify takes care of payments, gives developers access to a huge merchant base and provides a marketplace where a good app can be discovered.
Once hundreds or thousands of stores depend on the software, support tickets, theme conflicts, API changes, billing problems and product development start consuming real time. Kaching and WideBundle both grew into teams.
So $10K/month remains achievable for an indie developer. Calling it passive income would badly misdescribe what usually happens after the app succeeds.
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GET THE FULL DATABASE → $49Is it harder to build a $10K/month Shopify app now?
Yes. A new Shopify app faces much more competition today, even though merchants are installing more apps overall.
Both sides of that sentence matter.
Shopify's latest developer update said active app installs rose nearly 20% over the previous year and that more than $1.3 billion went to developers. Merchants clearly still spend heavily on third-party software.
At the same time, mature categories are packed with established competitors carrying thousands or tens of thousands of reviews. A new reviews app is competing with Judge.me and Loox. A subscription app runs into Appstle and other entrenched products. A bundle developer faces Kaching plus a long list of alternatives.
Organic App Store discovery consequently does less work for a newcomer than founders could sometimes expect during Shopify's earlier growth years.
The market still creates new winners, but the easy version of the Shopify-app playbook has weakened. Developers increasingly need a sharper niche, a better distribution channel, unusually good onboarding, a pricing advantage or a feature incumbents have ignored.
Ten thousand dollars a month is mathematically easy once a product has a few hundred paying stores. Reaching those few hundred is where most of the difficulty sits today.
Does a Shopify app making $10K/month also make a lot of profit?
A $10K/month Shopify app can be very profitable, but revenue alone tells us surprisingly little about what the founder keeps.
Some Shopify apps have wonderful software economics. Mališauskas has talked publicly about extremely high margins at Kaching, helped by a lean operation and infrastructure that does not become prohibitively expensive as merchants grow.
Other applications carry much heavier costs. AI features, image processing, search infrastructure, email delivery and large-volume analytics can create meaningful usage bills. Customer support can become even more expensive when thousands of merchants depend on an app during checkout.
Shopify's own fees are comparatively manageable for smaller developers. Under its current structure, qualifying developers pay no revenue share on their first $1 million of eligible lifetime app revenue under the program, although a 2.9% processing fee still applies. Above the exemption, Shopify generally takes 15%.
At $10K MRR, a developer starting under the current structure would still be far below that $1 million threshold.
For a small Shopify app, customer acquisition and churn will usually decide profitability long before Shopify's revenue share does.
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STEAL WHAT WORKS → $49Could Shopify itself kill a successful $10K/month app?
Yes. Platform risk is one of the few things that can quickly turn a healthy Shopify app into a much weaker business.
Shopify keeps adding native features, changing APIs and redesigning how developers integrate with checkout, themes and merchant data. Some functions that once required a third-party app gradually become part of Shopify itself.
Simple single-feature apps are the easiest to squeeze. If Shopify can reproduce the core feature inside the platform and include it in a merchant's existing plan, the developer suddenly needs a much stronger reason to exist.
The successful apps we examined tend to have more protection. Judge.me has accumulated a huge review network and years of product depth. Appstle handles complicated subscription workflows. Kaching works directly on merchants' conversion and bundle strategies. UpPromote manages entire affiliate programs.
None of them is immune to Shopify. They simply give merchants more reasons to keep paying after Shopify improves its own basic tools.
For anyone trying to build a $10K/month Shopify app now, that durability deserves almost as much attention as the initial revenue opportunity.
So which Shopify apps really make over $10K/month now?
Yes, plenty of serious Shopify apps make more than $10,000 per month today, and several public examples are already one or two orders of magnitude above it.
Judge.me gives us the strongest current proof: its founder recently reported $18 million ARR, equivalent to about $1.5 million a month. Kaching Bundles has a founder-confirmed six-figure MRR figure and remains highly active with roughly 5,860 current Shopify reviews. WideBundle has previously disclosed about $47,000 MRR.
Vitals and Loox are also extremely safe additions to the over-$10K group based on their merchant scale and paid economics, even though their precise current revenue is private. Appstle, UpPromote and ReConvert belong in the same high-confidence bucket.
We would stop there rather than manufacture a much longer list from App Store rankings. Plenty of other apps probably qualify, but “probably” becomes less useful once we lose either direct revenue evidence or enough pricing and scale data to build a convincing lower bound.
The clearest takeaway from everything we found is how low $10K/month actually sits within the successful end of Shopify's app economy. A $29.99 product needs only about 334 paying merchants to get there, while Shopify recently paid more than $1.3 billion to developers in a single year.
There are therefore many Shopify apps capable of crossing $10K/month. The genuinely uncommon achievement is building one that stays above it while competition, merchant churn and Shopify itself keep changing around it.
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STEAL WHAT WORKS → $49OUR METHODOLOGY
We treated “Which Shopify apps make over $10K/month now?” as an evidence-ranking problem. Shopify does not publish app-level revenue, so we separated apps with direct revenue disclosures from apps that only clear the threshold through a strong lower-bound inference based on current scale and monetization.
Founder- or company-reported MRR and ARR carried the most weight. That is why Judge.me, Kaching and WideBundle are handled differently from Vitals, Loox, Appstle, UpPromote and ReConvert. A recent first-hand revenue disclosure can establish the answer directly; reviews, pricing and merchant counts cannot.
For apps without public revenue, we checked current merchant scale, App Store activity, subscription prices and usage-based charges, then asked how many paying customers would be required to cross $10,000 a month. We did not convert review counts into revenue estimates. Reviews were used only as evidence of scale, continued activity and whether an older disclosure still looked relevant.
We also kept software-company revenue separate from merchant GMV, tracked sales, upsell revenue or affiliate sales. Those figures can show that an app creates economic value for merchants, but they are not the developer's own revenue unless the developer explicitly says so.
Evidence freshness mattered. We gave more weight to recent disclosures and current App Store data, while older revenue milestones were retained only when the product still showed clear commercial activity. We also avoided precise third-party revenue estimates when we could not trace them to a strong first-party source.
Shopify's own ecosystem data and fee documentation provided the market context. Key references include Shopify's update on the $1.3 billion developer ecosystem, Shopify's current App Store revenue-share rules, and Shopify's documentation on app earnings, installs, reviews and usage charges.
For direct revenue evidence, we used Peter-Jan Celis's $18M ARR announcement for Judge.me, his earlier $15M ARR disclosure with merchant and paying-account detail, and his $17M ARR update. For Kaching, we used Erikas Mališauskas's revenue disclosure and his earlier $80K MRR update. For WideBundle, we used Mat De Sousa's $47K MRR disclosure.
For the apps without direct current MRR, we relied on current first-party or Shopify marketplace data: Judge.me, Kaching Bundles, Wide Bundles, Vitals, Vitals on the Shopify App Store, Loox, Appstle Subscriptions, UpPromote, ReConvert / Upsell.com, and ReConvert's first-party pricing documentation.
The final list is intentionally conservative. We included apps where the evidence either proves current revenue above $10K or makes a sub-$10K outcome implausible under a reasonable reading of the available scale and pricing data.
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