Which SaaS still get a lot of traffic from Google?

Is Google still sending a lot of traffic to SaaS today?

Yes. Google still sends huge amounts of traffic to some SaaS companies today, even as AI Overviews and zero-click searches make every ranking less valuable than it used to be.

The scale is easy to underestimate. Semrush's latest estimates put Canva at roughly 287 million monthly organic-search visits, Grammarly at 26 million, Semrush itself above 21 million and Figma around 19 million. Shopify is above 10 million. Notion is around 7 million. Slack, Squarespace and HubSpot each sit close to 5 million.

These are third-party estimates rather than internal Google Analytics numbers, so the exact figures are directional. They are still useful for comparing companies because Semrush applies the same methodology across domains.

Google's own search business also remains enormous. Google says AI Overviews now reach more than 2.5 billion users a month and AI Mode has passed one billion monthly users. Search queries recently reached an all-time high. Statcounter, meanwhile, puts Google at roughly nine-tenths of the worldwide search-engine market.

What has changed is how much of that search activity turns into an outbound visit. SparkToro's latest analysis of Similarweb clickstream data found that 68.01% of Google searches ended without a click during the first four months of 2026.

That creates today's strange SEO environment: fewer clicks are available per search, but the search engine distributing those clicks remains gigantic. The biggest SaaS winners can lose some click-through rate and still receive millions of visits.

If Google keeps more clicks, how are SaaS companies still getting millions of visits?

SaaS companies can still get millions of Google visits because search volume remains enormous, while the companies doing best increasingly rank for queries where users still need to leave Google.

The squeeze on clicks is real. SparkToro found that 68.01% of Google searches ended without a click in its latest study. Its comparable U.S. figure for 2024 was 60.45%. The methodologies are not perfectly identical, but considerably more searches now finish inside Google.

Ahrefs found the same problem from another angle. Its study of 300,000 keywords estimated that an AI Overview reduces the average click-through rate of the number-one organic result by about 58%.

The newer evidence is even more useful because it gives us a cleaner before-and-after comparison. When AI Overviews launched in France, Ahrefs tracked 963 domains around the rollout. The sites with the highest exposure saw median click-through rates fall 23.1% shortly after launch, while lightly exposed sites barely moved.

Yet Google's query volume keeps growing. Google says people using its AI search features search more often, and total Search queries recently reached a record.

So SaaS companies now operate inside a larger search market that gives away a smaller percentage of its clicks. The companies holding up best tend to rank for things that are awkward to finish inside an AI answer: editing a template, checking backlinks, opening a workspace, generating something, comparing live data or actually using a piece of software.

A generic definition can disappear into an AI Overview. A design editor cannot.

Which SaaS companies get the most organic search traffic right now?

Canva is by far the biggest SaaS search-traffic outlier today, followed by a broad second group that still attracts millions of organic visits every month.

We compared the latest available Semrush estimates across major SaaS domains. Canva's roughly 287 million monthly organic visits dwarf everyone else. Grammarly sits around 26.3 million, Semrush at 21.6 million and Figma at 19.1 million. Shopify comes next at roughly 10.1 million.

Then there is another substantial cluster: Notion around 7 million, Squarespace 5.2 million, Slack 5.2 million, HubSpot 4.9 million, Miro 4.2 million in its latest exposed period and Ahrefs about 3.8 million.

The interesting part is the composition of that list. We find SEO companies such as Semrush and Ahrefs, but also design software, ecommerce infrastructure, collaboration tools, website builders and workplace software.

Google traffic clearly survives outside businesses built around publishing articles.

There is also little evidence of a universal decline right now. Figma's latest estimated organic traffic was up about 9% month over month. Notion rose 24%, Squarespace 13% and HubSpot 8%. Slack slipped 2%, Grammarly 1% and Ahrefs 7%. Those monthly movements are too noisy to call trends on their own, but the mix of gains and losses matters: SaaS search traffic is behaving like a competitive channel, rather than a channel disappearing everywhere at once.

SaaS	Latest estimated monthly organic traffic	Latest monthly change
Canva	~286.7M	-5%
Grammarly	~26.3M	-1%
Semrush	~21.6M	~0%
Figma	~19.1M	+9%
Shopify	~10.1M	+1%
Notion	~7.0M	+24%
Squarespace	~5.2M	+13%
Slack	~5.2M	-2%
HubSpot	~4.9M	+8%
Miro	~4.2M	+10% in latest exposed period
Ahrefs	~3.8M	-7%

Why does Canva get so much Google traffic?

Canva gets an extraordinary amount of Google traffic because millions of searches can land on something people can immediately edit, download or create.

Semrush's latest estimate puts canva.com at roughly 287 million monthly organic visits. Grammarly, the next company in our comparison, is around 26 million. Canva is therefore operating at roughly eleven times the organic-search scale of another exceptionally large consumer SaaS product.

Its overall audience is huge as well. Semrush recently measured total monthly visits to Canva in the high hundreds of millions. Search sits inside a massive existing product ecosystem rather than carrying a small content website.

The important part is what Canva ranks for. Someone can search for a resume template, birthday invitation, poster, presentation, calendar, logo, worksheet, certificate or social-media graphic and reach something immediately usable.

Google can increasingly answer “how do I design a poster?” on the results page. A person searching for “poster template,” however, often wants the actual template and an editor.

Canva has built an enormous number of those destinations. Its SEO inventory grows with the jobs people perform inside the product, which gives the company far more search surface than a conventional SaaS blog could create.

That's a big part of why Canva sits so far above the rest of the market. Search and product discovery have effectively become part of the same system.

Why does Grammarly still get so much Google traffic when AI can fix writing?

Grammarly still gets about 26 million estimated organic visits a month because Google users often want a writing tool, rather than another article explaining grammar.

At first glance, Grammarly should be one of the SaaS companies most exposed to generative AI. ChatGPT, Gemini and Google can all correct sentences, explain grammar and rewrite text. AI Overviews also appear heavily on informational and question-style searches.

Yet Semrush's latest estimate puts Grammarly around 26.3 million monthly organic visits, down only about 1% in the latest month.

Grammarly has a large educational footprint, but it also gives searchers things they can use: grammar checking, spell checking, sentence rewriting, citation tools and other writing utilities. Those pages retain a reason to earn the click after Google has explained the concept.

Brand demand adds another layer. Someone searching “Grammarly,” “Grammarly login” or a specific Grammarly feature is usually navigating toward the product. That traffic counts as organic search even though SEO did not necessarily create the customer.

This distinction comes up repeatedly in our analysis. Large SaaS companies receive Google traffic from both discovery and navigation. We should not pretend every organic visit represents a newly acquired user.

Still, Grammarly's scale is hard to dismiss. Generative AI has made grammar information much easier to obtain without visiting a website, yet one of the largest writing SaaS products continues to receive tens of millions of organic visits.

Is Figma quietly becoming one of the biggest SaaS winners on Google?

Yes. Figma is now one of the largest SaaS sites in organic search, with roughly 19 million estimated monthly visits and recent growth rather than decline.

Semrush's latest estimate puts Figma at 19.09 million monthly organic visits, up about 9% from the previous month. That leaves Figma surprisingly close to Semrush itself and far ahead of several companies historically associated with large SEO operations.

Figma's search footprint makes more sense once we look beyond its homepage. The ecosystem contains templates, plugins, design resources, community files and pages around specific design jobs. Search can therefore bring someone directly to an asset they want to use.

That resembles Canva's model at a smaller scale. The searchable page often sits one step away from the product action.

It also creates a compounding effect. More designers create resources, more resources can appear in search, and those search results bring more people into the Figma ecosystem.

Figma is a good example of modern SaaS SEO working without depending primarily on informational blogging. The product itself keeps creating reasons for pages to exist.

Does Semrush prove that traditional SEO still works?

Semrush proves that Google can still generate enormous SaaS traffic, although its 21.6 million monthly organic visits come from a much broader machine than traditional blog SEO.

Semrush sits in an unusually exposed category. Its customers are marketers who already use ChatGPT, Perplexity, Gemini and AI Mode heavily. Google can answer many elementary SEO questions without requiring anyone to visit an external website.

Yet Semrush's estimated organic traffic currently sits around 21.55 million visits a month and was almost flat in the latest monthly comparison.

A big reason is that many Semrush pages promise data. Searchers can inspect domains, keywords, competitors, backlinks and traffic estimates. The visitor has a reason to click because a short AI paragraph cannot reproduce an entire database lookup.

Ahrefs follows the same pattern on a smaller scale. Semrush's latest exposed estimate for ahrefs.com is roughly 3.75 million monthly organic visits. Its search footprint includes things such as keyword research and backlink checking alongside informational content.

The useful lesson is broader than “SEO companies are good at SEO.” Their strongest search assets increasingly look like free slices of the paid product.

Is HubSpot's famous Google traffic machine still working?

Yes. HubSpot still gets close to five million estimated organic visits a month, although its current search scale is much less exceptional relative to other SaaS companies than its reputation might suggest.

Semrush currently estimates hubspot.com at about 4.94 million monthly organic visits, up roughly 8% in the latest month.

Five million visits remains a huge audience. Yet Figma is almost four times larger in our comparison, Grammarly more than five times larger and Canva is in another universe. Squarespace and Slack currently sit around HubSpot's level as well.

HubSpot matters because it helped popularize the giant educational-content model: answer thousands of marketing and sales questions, rank for them, capture leads and move readers toward software.

That strategy still produces traffic. The problem today is that its most generic part overlaps heavily with the queries Google can answer directly.

HubSpot has more protection than an ordinary publisher because it also owns free software, templates, calculators, reports, brand demand and years of accumulated links. Those assets give people reasons to visit beyond reading a definition.

So HubSpot's continued scale supports SEO, but gives weaker support to the old idea that publishing huge quantities of explanatory articles is enough. The companies building the most interesting search footprints now tend to connect the searchable page much more closely to the product.

Are Shopify, Notion, Slack and Squarespace getting new customers from Google, or mostly branded searches?

Shopify, Notion, Slack and Squarespace get millions of organic visits from Google, but a meaningful share is almost certainly people using Google to reach brands they already know.

The current scale is substantial. Semrush estimates Shopify at about 10.1 million monthly organic visits, Notion at 7 million, Squarespace at 5.2 million and Slack at 5.2 million.

For companies this famous, raw organic traffic can easily mislead us. A search for “Slack login” creates an organic visit while contributing almost nothing to new customer discovery. The same applies to searches for “Notion,” “Shopify admin” and other navigational terms.

At the same time, these companies have much broader search surfaces.

Shopify owns years of ecommerce education, merchant tools and business resources. Squarespace competes directly around website creation. Notion has templates and workflow pages. Slack has documentation, integrations and software-category searches.

A useful clue comes from smaller SaaS domains where Semrush exposes individual keywords. Typeform, for example, gets a large share of its visible search traffic from the Typeform brand and login queries, but it also ranks for generic searches such as FAQ templates. Miro's exposed keyword data shows a similar mix: “miro” is important, while “online whiteboard” is also one of its biggest organic opportunities.

SaaS organic traffic is therefore a mixture of acquisition, navigation and re-entry. It tells us how important Google remains to the customer journey, but it cannot tell us by itself how many customers Google created.

Can smaller SaaS companies still get serious traffic from Google?

Yes. SaaS companies well below Canva or Shopify's scale still receive around one million organic visits a month, which is more than enough for Google to matter commercially.

ClickUp currently sits around 1.8 million estimated monthly organic visits. Monday.com is near 1.33 million and Calendly around 1.13 million. Airtable's latest exposed estimate was roughly 951,000, while Typeform sits around 810,000.

The recent movement is interesting too. Monday.com's estimate rose about 13% month over month. Calendly jumped about 38%. Airtable rose 23% in its latest exposed period and Typeform 21%. ClickUp was basically flat.

One month does not tell us that any of those companies has suddenly cracked Google's algorithm. Search estimates move with seasonality, ranking changes, branded demand and changes in the measurement model.

What the numbers do show is that the middle of the SaaS market has not entered some universal Google decline. Several sizeable software companies are currently gaining estimated organic traffic.

And this is already a commercially meaningful order of magnitude. A niche B2B SaaS does not need ten million monthly search visits. Even 100,000 highly relevant searches can support a substantial business when the query is close to a purchase.

SaaS	Latest estimated monthly organic traffic	Latest monthly change
ClickUp	~1.80M	~0%
Monday.com	~1.33M	+13%
Calendly	~1.13M	+38%
Airtable	~951K	+23% in latest exposed period
Typeform	~810K	+21%

Are Google AI Overviews actually hurting SaaS traffic now?

Yes. Google AI Overviews are already cutting organic click-through rates sharply, and the freshest before-and-after evidence makes that increasingly difficult to argue away.

Ahrefs' broad study used 300,000 keywords and estimated that the presence of an AI Overview reduced the click-through rate of the number-one organic result by about 58%. The effect continued down the page, although it became smaller at lower positions.

Its recent France study gives us a cleaner test. AI Overviews arrived there on a specific rollout date, allowing Ahrefs to compare 963 domains before and after the change. Among the websites most exposed to AI Overviews, median CTR fell 23.1% during the first nine days. Websites with little exposure barely moved.

The type of search mattered more than the industry label. Health websites were hit hard because many medical questions can be answered in a short block of text. Queries that require a tool, price, purchase, account or personal opinion held up better.

That fits what we see across SaaS.

A search for “what is project management?” gives Google plenty of room to answer directly. “Project management template” leaves more work unfinished. “Project management software” gets closer to a product choice. “ClickUp login” is basically navigation.

SaaS companies therefore face very different levels of AI Overview risk inside the same website. Looking only at total organic traffic can hide that shift.

Is generic SaaS blogging becoming a bad Google strategy?

Yes, if “SaaS blogging” means publishing hundreds of informational articles whose useful answer fits neatly inside Google's AI response.

The pressure has built from several directions. Zero-click searches have climbed to roughly 68% in SparkToro's latest analysis. Ahrefs keeps finding large CTR losses when AI Overviews appear. Google is also putting AI Overviews and AI Mode in front of billions of users.

Informational content sits directly in the path of those changes.

Imagine three searches: “what is a Kanban board,” “Kanban board template” and “Kanban software.” The first can often be answered without leaving Google. The second still requires an asset. The third can lead to a commercial decision.

That difference is now more useful than the old distinction between “blog content” and “product pages.”

We can see it across the companies in this article. Canva has templates. Figma has community assets and design resources. Grammarly has writing tools. Semrush and Ahrefs expose data. Notion has templates. Miro has whiteboard use cases. Shopify has merchant tools alongside its educational content.

A new SaaS can still build a large Google channel today, but blindly copying the old “publish every question in the category” playbook looks increasingly fragile.

Programmatic SEO has the same problem. Generating thousands of useful templates, data pages, integrations or product combinations can work very well. Generating thousands of near-identical articles where only the keyword changes gives Google and AI systems very little reason to send the reader onward.

The practical test is simple: after seeing the search result, does the user still need the website?

What kinds of SaaS pages still get clicks from Google?

SaaS pages that help people complete a task currently have a much stronger reason to earn Google clicks than pages that merely explain the task.

Free tools are an obvious example. Grammarly can check writing. Ahrefs can inspect backlinks. Semrush can return domain and keyword data. An AI Overview may explain what those concepts mean, but the searcher's original job remains unfinished.

Templates work for the same reason. Canva, Figma and Notion can send someone directly from a search into an editable asset. The visitor came looking for something concrete.

Product-category pages also survive better when the query signals an actual software decision. Miro's exposed Semrush data is useful here: “online whiteboard” is one of its major non-branded organic searches. Someone entering that query is looking for a product category rather than a one-paragraph explanation.

Integration pages can create another strong surface. If software connects with hundreds of other products, each meaningful integration can correspond to a real search and a real user job.

Proprietary data is another defensible category. Benchmarks, live databases, calculators, comparisons and lookup tools become harder to replace because an answer engine needs the underlying information.

The pattern is pretty consistent: the strongest page gives the visitor something that remains useful after Google has already explained the basics.

This also explains why good programmatic SEO still has room to grow. A SaaS company can create thousands of pages when each page corresponds to a distinct asset, integration, workflow or dataset. Scale becomes a strength when the pages deserve to exist.

Has ChatGPT and AI search replaced Google traffic for SaaS yet?

No. AI referrals are growing quickly, but Google still sends vastly more measurable traffic to the SaaS sites where we can compare the channels.

Miro gives us a useful current example because Semrush exposes both sources. Google.com accounted for 7.23% of Miro's desktop visits in its latest detailed period. ChatGPT, Claude, Gemini, Perplexity and Grok together represented roughly 0.35% of total traffic.

Those percentages use slightly different traffic views, so we should avoid pretending the ratio is perfectly precise. The gap is still far too large to miss: Google was operating at roughly twenty times the measurable referral share of those AI platforms combined.

The wider evidence points the same way. Ahrefs recently estimated that Google still sends about 190 times more website traffic than ChatGPT across its broader dataset. At the same time, Google's share of referral traffic has been falling, while AI tools have been growing from a tiny base.

That puts SaaS companies in an awkward transition period. AI discovery matters enough to track now, particularly because people may hear about a product inside ChatGPT and visit it later through another channel. Yet abandoning Google in favor of LLM traffic would be wildly premature based on current referral volumes.

Google is also responding to the same behavior rather than standing still. AI Overviews already reach more than 2.5 billion users and AI Mode has passed one billion. In practice, some of the move toward conversational search is happening inside Google itself.

Traffic source comparison	Miro
Google.com share of desktop traffic	7.23%
ChatGPT share of total traffic	0.187%
Claude share	0.107%
Gemini share	0.040%
Perplexity share	0.011%
Grok share	0.005%
Listed AI platforms combined	~0.35%

Which SaaS still get a lot of traffic from Google?

Plenty of SaaS companies still get huge traffic from Google today, but the clearest winners increasingly give searchers a tool, template, dataset, asset or product to use after the search.

As seen above, Canva is the extreme case at roughly 287 million estimated monthly organic visits. Grammarly remains around 26 million, Semrush above 21 million and Figma around 19 million. Shopify exceeds 10 million. Notion is around 7 million. Slack, Squarespace and HubSpot sit near 5 million, while Miro and Ahrefs remain in the multi-million range.

The next tier is important too. ClickUp is around 1.8 million, Monday.com 1.3 million and Calendly 1.1 million. Several of those companies are currently growing their estimated organic traffic.

So Google traffic for SaaS is very much alive. The easy version of SEO is what has weakened.

AI Overviews are taking clicks from informational searches. Zero-click behavior keeps rising. Google can answer more questions without sending anyone elsewhere. A large archive of generic explanations therefore carries much less protection than it did a few years ago.

The strongest SaaS search businesses have another layer. Canva gives users the template. Grammarly checks the sentence. Figma provides the design resource. Semrush and Ahrefs return the data. Notion provides the workspace template. Miro opens the whiteboard.

Google still sends remarkable amounts of traffic to SaaS, but the pages with the strongest reason to survive are increasingly extensions of the product itself.