We Compared The Features of 123 AI Sales Tools: Here's What We Found
Last updated: May 25, 2026
AI writing has become the universal surface of AI sales tools, but it is not the feature that separates the category. We analyzed 123 retained tools, built the dataset ourselves from public product and pricing information, and classified every feature with a seven-label availability scheme. The goal was simple: figure out which features actually matter in AI sales tools and what to build if you are shipping your own AI sales product.
The dataset spans seven workflow families: sales engagement sequencing, buyer enablement and sales content, contact data and enrichment, conversation intelligence and coaching, autonomous outbound prospecting, revenue intelligence and forecasting, and outbound calling acceleration. For each tool we recorded a comparable sales-feature taxonomy and classified availability by actual packaging rather than marketing claims.
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This study analyzes the feature landscape of 123 AI sales tools across sales engagement sequencing, buyer enablement and sales content, contact data and enrichment, conversation intelligence and coaching, autonomous outbound prospecting, revenue intelligence and forecasting, and outbound calling acceleration. The dataset captures 12 feature categories and classifies each feature by its public availability model.
AI message writing and personalization is the closest thing to a universal feature in AI sales tools, appearing in 111 of 123 products, or 90.2% of the dataset. That means AI writing is no longer a meaningful differentiator by itself.
Even the most common AI sales feature is usually monetized. Among tools that offer AI message writing, 63.1% make it paid only, which confirms that broad adoption does not translate into free access.
Data enrichment and CRM cleansing is the second-most common capability, present in 98 of 123 tools, or 79.7%. Its spread across every revenue intelligence app, every outbound calling app, and every contact-data app makes it the most horizontal infrastructure feature in the category.
AI SDR autonomous task execution is still not commoditized, appearing in only 39.8% of AI sales tools. When it is present, 59.2% of implementations are paid only, which makes it one of the clearest monetized core capabilities.
Multichannel outbound sequencing is present in 47.2% of tools, but its presence is highly workflow-specific. It is universal in autonomous outbound tools and nearly standard in sales engagement tools, which means it is table stakes only for outbound-first products.
Cold email deliverability management appears in only 33.3% of the dataset, which is lower than contact discovery, LinkedIn automation, and AI SDR execution. Its 24.4% unclear share among present implementations suggests vendors often gesture at deliverability without clearly packaging it as a product module.
LinkedIn and social selling automation is one of the most restricted features in AI sales tools. Among tools that offer it, 33.3% mark it as restricted, which reflects the platform, account, and workflow constraints around social automation.
Sales dialer and calling automation is the rarest feature overall, present in only 17.1% of tools. Its concentration in outbound calling acceleration products confirms that calling remains a specialized workflow rather than a default extension of AI sales software.
Pipeline analytics and forecast inspection is tied with AI prospect research at 55.3% overall availability, but it behaves like a premium feature. Among tools that offer it, 69.1% make it paid only, which makes forecasting one of the strongest upgrade and enterprise packaging signals.
Buyer enablement content and deal rooms are present in 31.7% of the full dataset but universal inside buyer enablement tools. That split confirms the feature is not rare because it is unimportant, but because it belongs to a narrower workflow boundary.
The clearest strategic split in AI sales tools is between acquisition features and monetization features. Contact discovery and prospect research are often exposed as limited free hooks, while sequencing, meeting intelligence, pipeline analytics, deal rooms, and AI SDR execution skew paid.
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We built this dataset from scratch. For each of the 123 AI sales tools, we inspected public feature and pricing information and recorded the availability of 12 feature categories: AI prospect research and account matching, contact discovery and email finding, data enrichment and CRM cleansing, AI SDR autonomous task execution, multichannel outbound sequence automation, cold email deliverability management, LinkedIn and social selling automation, AI message writing and personalization, sales dialer and calling automation, meeting recording and conversation intelligence, pipeline analytics and forecast inspection, and buyer enablement content and deal rooms. Each feature was classified as Absent, Free full, Free limited, Paid only, Trial only, Restricted, or Unclear. The full comparison table is below.
| Name | Primary Workflow | Business Model | AI prospect research and account matching | Contact discovery and email finding | Data enrichment and CRM cleansing | AI SDR autonomous task execution | Multichannel outbound sequence automation | Cold email deliverability management | LinkedIn and social selling automation | AI message writing and personalization | Sales dialer and calling automation | Meeting recording and conversation intelligence | Pipeline analytics and forecast inspection | Buyer enablement content and deal rooms |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11x | Autonomous outbound prospecting | Custom priced | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Artisan | Autonomous outbound prospecting | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent |
| AiSDR | Autonomous outbound prospecting | Free trial, then subscription | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Restricted | Absent | Restricted | Absent |
| Salesforge | Sales engagement sequencing | Free trial, then subscription | Unclear | Restricted | Restricted | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Reply.io | Sales engagement sequencing | Free trial, then subscription | Trial only | Trial only | Trial only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent |
| Instantly.ai | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Paid only | Unclear | Paid only | Paid only | Absent | Paid only | Absent | Absent | Absent | Absent |
| Smartlead.ai | Sales engagement sequencing | Free trial, then subscription | Absent | Absent | Restricted | Absent | Paid only | Paid only | Unclear | Paid only | Unclear | Absent | Absent | Absent |
| lemlist | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Paid only | Absent | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent |
| LaGrowthMachine | Sales engagement sequencing | Free trial, then subscription | Restricted | Restricted | Restricted | Absent | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Amplemarket | Sales engagement sequencing | Custom priced | Paid only | Paid only | Paid only | Restricted | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent |
| Clay | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Restricted | Restricted | Absent | Absent | Free limited | Absent | Absent | Absent | Absent |
| Regie.ai | Autonomous outbound prospecting | Custom priced | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Restricted | Absent |
| Lavender | Sales engagement sequencing | Free but limited, subscribe for more | Free limited | Absent | Absent | Absent | Absent | Absent | Absent | Free limited | Absent | Absent | Absent | Absent |
| Apollo.io | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Restricted | Free limited | Restricted | Restricted | Free limited | Free limited | Restricted | Restricted | Absent |
| Outreach | Sales engagement sequencing | Custom priced | Paid only | Restricted | Restricted | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Absent |
| Salesloft | Sales engagement sequencing | Custom priced | Absent | Absent | Paid only | Paid only | Paid only | Unclear | Unclear | Paid only | Paid only | Paid only | Paid only | Absent |
| Gong | Conversation intelligence and coaching | Custom priced | Restricted | Absent | Paid only | Paid only | Paid only | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| Clari | Revenue intelligence and forecasting | Custom priced | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Absent | Absent | Restricted | Paid only | Absent |
| Avoma | Conversation intelligence and coaching | Free trial, then subscription | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Jiminny | Conversation intelligence and coaching | Free trial, then subscription | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Unclear | Absent | Paid only | Paid only | Absent |
| Modjo | Conversation intelligence and coaching | Custom priced | Restricted | Absent | Paid only | Paid only | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Salesken | Conversation intelligence and coaching | Custom priced | Restricted | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Attention | Conversation intelligence and coaching | Custom priced | Restricted | Absent | Paid only | Paid only | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Nooks | Outbound calling acceleration | Custom priced | Paid only | Paid only | Paid only | Restricted | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Unclear | Absent |
| Orum | Outbound calling acceleration | Custom priced | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Paid only | Paid only | Paid only | Absent |
| Koncert | Outbound calling acceleration | Custom priced | Absent | Absent | Restricted | Absent | Paid only | Absent | Absent | Paid only | Paid only | Paid only | Unclear | Absent |
| Aircover | Conversation intelligence and coaching | Custom priced | Absent | Absent | Paid only | Paid only | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Sybill | Conversation intelligence and coaching | Free but limited, subscribe for more | Absent | Absent | Free limited | Absent | Absent | Absent | Absent | Free limited | Absent | Free limited | Paid only | Absent |
| Winn.AI | Conversation intelligence and coaching | Free trial, then subscription | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| People.ai | Revenue intelligence and forecasting | Custom priced | Paid only | Absent | Paid only | Absent | Absent | Absent | Absent | Unclear | Absent | Unclear | Paid only | Absent |
| BoostUp.ai | Revenue intelligence and forecasting | Custom priced | Paid only | Absent | Paid only | Restricted | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Aviso | Revenue intelligence and forecasting | Custom priced | Paid only | Absent | Paid only | Restricted | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Atrium | Revenue intelligence and forecasting | Custom priced | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Restricted | Paid only | Absent |
| Weflow | Revenue intelligence and forecasting | Free trial, then subscription | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| Scratchpad | Revenue intelligence and forecasting | Free but limited, subscribe for more | Absent | Absent | Free limited | Absent | Absent | Absent | Absent | Free limited | Absent | Free limited | Free limited | Absent |
| Ebsta | Revenue intelligence and forecasting | Custom priced | Paid only | Absent | Paid only | Absent | Absent | Absent | Absent | Unclear | Absent | Paid only | Paid only | Absent |
| Outplay | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Unclear | Absent | Paid only | Paid only | Paid only | Unclear | Paid only | Paid only | Unclear | Absent |
| Saleshandy | Sales engagement sequencing | Free trial, then subscription | Absent | Paid only | Paid only | Absent | Paid only | Paid only | Absent | Paid only | Absent | Absent | Absent | Absent |
| Woodpecker | Sales engagement sequencing | Free trial, then subscription | Absent | Paid only | Paid only | Absent | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent | Absent |
| QuickMail | Sales engagement sequencing | Free trial, then subscription | Absent | Absent | Restricted | Absent | Paid only | Paid only | Paid only | Unclear | Absent | Absent | Absent | Absent |
| Klenty | Sales engagement sequencing | Free trial, then subscription | Absent | Absent | Absent | Absent | Paid only | Unclear | Paid only | Paid only | Paid only | Absent | Absent | Absent |
| Mixmax | Sales engagement sequencing | Free but limited, subscribe for more | Absent | Absent | Restricted | Absent | Paid only | Unclear | Absent | Paid only | Restricted | Absent | Restricted | Absent |
| Yesware | Sales engagement sequencing | Free but limited, subscribe for more | Absent | Paid only | Restricted | Absent | Free limited | Absent | Restricted | Absent | Restricted | Absent | Paid only | Absent |
| Mailshake | Sales engagement sequencing | Free trial, then subscription | Absent | Paid only | Paid only | Absent | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent |
| Snov.io | Sales engagement sequencing | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Absent | Free limited | Free limited | Paid only | Free limited | Absent | Absent | Absent | Absent |
| Overloop | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Paid only | Unclear | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent |
| PersistIQ | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Paid only | Absent | Paid only | Absent | Restricted | Absent | Absent | Absent | Absent | Absent |
| ReplyGuy | Sales engagement sequencing | Free trial, then subscription | Restricted | Absent | Absent | Absent | Absent | Absent | Restricted | Paid only | Absent | Absent | Absent | Absent |
| Dripify | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Free limited | Absent | Paid only | Free limited | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Expandi | Sales engagement sequencing | Free trial, then subscription | Paid only | Restricted | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Dux-Soup | Sales engagement sequencing | Free trial, then subscription | Restricted | Restricted | Free limited | Absent | Paid only | Absent | Paid only | Free limited | Absent | Absent | Absent | Absent |
| Closely | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Paid only | Paid only | Paid only | Unclear | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Salesrobot | Sales engagement sequencing | Free trial, then subscription | Paid only | Paid only | Free limited | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent |
| Upreach | Sales engagement sequencing | Free but limited, subscribe for more | Free limited | Free limited | Unclear | Paid only | Paid only | Unclear | Absent | Paid only | Absent | Absent | Absent | Absent |
| Outboundly | Autonomous outbound prospecting | Custom priced | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Paid only | Absent | Absent | Absent | Absent |
| FinalScout | Contact data and enrichment | Free but limited, subscribe for more | Restricted | Free limited | Free limited | Absent | Absent | Free limited | Restricted | Free limited | Absent | Absent | Absent | Absent |
| SalesMind AI | Autonomous outbound prospecting | Custom priced | Paid only | Paid only | Paid only | Paid only | Paid only | Restricted | Paid only | Paid only | Absent | Absent | Absent | Absent |
| SalesBoom.AI | Revenue intelligence and forecasting | Free trial, then subscription | Free limited | Absent | Paid only | Paid only | Paid only | Absent | Absent | Paid only | Absent | Absent | Paid only | Absent |
| Rippletide | Autonomous outbound prospecting | Custom priced | Paid only | Unclear | Restricted | Paid only | Paid only | Unclear | Unclear | Paid only | Unclear | Restricted | Restricted | Absent |
| nRev AI | Autonomous outbound prospecting | Pay per use | Free limited | Restricted | Free limited | Free limited | Free limited | Absent | Free limited | Free limited | Absent | Absent | Free limited | Absent |
| ASPR AI | Autonomous outbound prospecting | Custom priced | Unclear | Unclear | Restricted | Paid only | Paid only | Unclear | Unclear | Paid only | Restricted | Paid only | Paid only | Unclear |
| Jason AI | Autonomous outbound prospecting | Free trial, then subscription | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Restricted | Absent |
| ReachOut.AI | Sales engagement sequencing | Pay once, unlock everything | Absent | Restricted | Absent | Absent | Free limited | Unclear | Absent | Paid only | Absent | Absent | Absent | Paid only |
| Rhetora.ai | Conversation intelligence and coaching | Custom priced | Unclear | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Restricted | Paid only | Absent | Absent |
| Everylead.ai | Autonomous outbound prospecting | Free trial, then subscription | Paid only | Paid only | Paid only | Paid only | Paid only | Absent | Absent | Paid only | Absent | Absent | Paid only | Restricted |
| Oliv AI | Revenue intelligence and forecasting | Free trial, then subscription | Paid only | Absent | Paid only | Restricted | Restricted | Absent | Absent | Paid only | Absent | Paid only | Paid only | Absent |
| AutoPitch.ai | Autonomous outbound prospecting | Unclear | Paid only | Unclear | Unclear | Paid only | Paid only | Unclear | Restricted | Paid only | Absent | Absent | Unclear | Absent |
| YourLeads | Contact data and enrichment | Free, pay for advanced features | Free limited | Free limited | Unclear | Restricted | Free limited | Free limited | Absent | Free limited | Absent | Absent | Free limited | Absent |
| Jeeva AI | Autonomous outbound prospecting | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Paid only | Paid only | Unclear | Paid only | Paid only | Absent | Paid only | Paid only | Absent |
| Clado | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent |
| Draftboard | Contact data and enrichment | Custom priced | Paid only | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Absent | Absent | Absent |
| Humanlinker | Sales engagement sequencing | Free trial, then subscription | Free limited | Free limited | Free limited | Free limited | Free limited | Absent | Free limited | Free limited | Absent | Absent | Absent | Absent |
| Autobound | Sales engagement sequencing | Custom priced | Paid only | Unclear | Paid only | Unclear | Absent | Absent | Absent | Paid only | Absent | Absent | Absent | Absent |
| Lyne.ai | Sales engagement sequencing | Pay per use | Free limited | Paid only | Paid only | Absent | Absent | Absent | Restricted | Paid only | Absent | Absent | Absent | Absent |
| Warmer.ai | Sales engagement sequencing | Free trial, then subscription | Trial only | Trial only | Trial only | Absent | Absent | Trial only | Restricted | Trial only | Absent | Absent | Absent | Absent |
| Twain | Sales engagement sequencing | Free, pay for advanced features | Free limited | Unclear | Unclear | Free limited | Unclear | Absent | Restricted | Free limited | Absent | Absent | Absent | Absent |
| Potion | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Unclear | Absent | Absent | Absent | Trial only |
| Hippo Video | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Absent | Absent | Absent | Restricted | Free limited | Absent | Absent | Absent | Free limited |
| Vidyard | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Restricted | Absent | Absent | Absent | Free limited | Absent | Absent | Absent | Free limited |
| Dubb | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Absent | Paid only | Restricted | Absent | Restricted | Paid only | Absent | Absent | Absent | Trial only |
| Bonjoro | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Free limited |
| Walnut | Buyer enablement and sales content | Custom priced | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Restricted | Absent | Absent | Paid only | Paid only |
| Demostack | Buyer enablement and sales content | Custom priced | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Paid only |
| Navattic | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Free limited | Absent | Absent | Free limited | Free limited |
| Storylane | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Free limited | Absent | Absent | Absent | Free limited | Absent | Absent | Free limited | Free limited |
| Consensus | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Absent | Absent | Paid only | Paid only |
| Reprise | Buyer enablement and sales content | Custom priced | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Absent | Absent | Paid only | Paid only |
| TestBox | Buyer enablement and sales content | Custom priced | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Absent | Paid only | Paid only |
| SendSpark | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Absent | Paid only | Restricted | Absent | Restricted | Paid only | Absent | Absent | Paid only | Paid only |
| Tavus | Buyer enablement and sales content | Pay per use | Absent | Absent | Absent | Restricted | Absent | Absent | Absent | Free limited | Absent | Free limited | Absent | Free limited |
| Gan.AI | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Absent | Restricted | Absent | Restricted | Free limited | Absent | Absent | Unclear | Free limited |
| BHuman | Buyer enablement and sales content | Pay per use | Absent | Absent | Absent | Paid only | Restricted | Absent | Restricted | Paid only | Absent | Unclear | Unclear | Paid only |
| Letter AI | Sales engagement sequencing | Custom priced | Absent | Absent | Unclear | Unclear | Unclear | Absent | Unclear | Unclear | Absent | Unclear | Unclear | Unclear |
| 1up | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Absent | Paid only | Paid only |
| Trumpet | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Absent | Absent | Paid only | Free limited |
| Dock | Buyer enablement and sales content | Free but limited, subscribe for more | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Free limited | Absent | Absent | Free limited | Free limited |
| Allego | Buyer enablement and sales content | Custom priced | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| Highspot | Buyer enablement and sales content | Custom priced | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| Seismic | Buyer enablement and sales content | Custom priced | Absent | Absent | Paid only | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| Showpad | Buyer enablement and sales content | Custom priced | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| Mindtickle | Buyer enablement and sales content | Custom priced | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Paid only | Paid only | Paid only |
| Second Nature | Conversation intelligence and coaching | Custom priced | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Absent | Paid only |
| Quantified | Conversation intelligence and coaching | Custom priced | Absent | Absent | Absent | Absent | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| ExecVision | Conversation intelligence and coaching | Custom priced | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Paid only | Paid only | Paid only |
| Refract | Conversation intelligence and coaching | Custom priced | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Paid only | Paid only | Paid only |
| Laxis | Conversation intelligence and coaching | Free but limited, subscribe for more | Paid only | Absent | Restricted | Absent | Absent | Absent | Absent | Paid only | Absent | Free limited | Unclear | Absent |
| Demodesk | Buyer enablement and sales content | Free trial, then subscription | Unclear | Absent | Paid only | Free limited | Absent | Absent | Absent | Paid only | Restricted | Paid only | Paid only | Paid only |
| Salesroom | Buyer enablement and sales content | Custom priced | Unclear | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Unclear | Unclear | Unclear |
| Spiky.ai | Conversation intelligence and coaching | Free but limited, subscribe for more | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Free limited | Paid only | Absent |
| Momentum.io | Revenue intelligence and forecasting | Free trial, then subscription | Paid only | Absent | Paid only | Paid only | Absent | Absent | Absent | Paid only | Absent | Paid only | Paid only | Paid only |
| Qwilr | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Paid only | Absent | Absent | Paid only | Paid only |
| Proposify | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Trial only | Absent | Absent | Paid only | Paid only |
| GetAccept | Buyer enablement and sales content | Free trial, then subscription | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Unclear | Absent | Absent | Paid only | Paid only |
| Seamless.AI | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Paid only | Paid only | Free limited | Absent | Absent | Paid only | Absent | Absent | Absent | Absent |
| Cognism | Contact data and enrichment | Custom priced | Paid only | Paid only | Paid only | Absent | Absent | Absent | Absent | Unclear | Absent | Absent | Absent | Absent |
| Lusha | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Unclear | Absent | Absent | Absent | Absent | Unclear | Absent | Absent | Absent | Absent |
| LeadIQ | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Absent | Absent | Absent | Absent | Unclear | Absent | Absent | Absent | Absent |
| Lead411 | Contact data and enrichment | Free trial, then subscription | Trial only | Trial only | Trial only | Absent | Restricted | Absent | Absent | Absent | Absent | Absent | Absent | Absent |
| UpLead | Contact data and enrichment | Free trial, then subscription | Trial only | Trial only | Trial only | Restricted | Restricted | Absent | Absent | Absent | Absent | Absent | Absent | Absent |
| Kaspr | Contact data and enrichment | Free but limited, subscribe for more | Absent | Free limited | Free limited | Absent | Absent | Absent | Free limited | Absent | Absent | Absent | Absent | Absent |
| Wiza | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Absent | Absent | Absent | Restricted | Absent | Absent | Absent | Absent | Absent |
| Findymail | Contact data and enrichment | Free but limited, subscribe for more | Unclear | Free limited | Free limited | Absent | Absent | Restricted | Restricted | Unclear | Absent | Absent | Absent | Absent |
| Prospeo | Contact data and enrichment | Free but limited, subscribe for more | Free limited | Free limited | Free limited | Absent | Absent | Restricted | Restricted | Absent | Absent | Absent | Absent | Absent |
Questions on features of AI sales tools
These are the questions we kept returning to while building the dataset. They matter if you are deciding which AI sales tool features are non-negotiable, which ones differentiate, which ones should be gated, and what to ship if you are building your own product.
Which features are commoditized in AI sales tools?
The most commoditized feature in AI sales tools is AI message writing and personalization, present in 90.2% of the dataset. Data enrichment and CRM cleansing is the next closest broad capability at 79.7%, while no other feature crosses the 60% line.
AI writing is everywhere because it plugs into nearly every sales workflow. Autonomous outbound tools use it for prospecting and campaign execution, conversation intelligence tools use it for follow-up and coaching, and buyer enablement tools use it for content, proposals, and post-call materials.
The important point is that commoditized does not mean ungated. AI message writing is present in 111 tools, but 70 of those implementations are paid only. A builder should treat AI writing as expected surface area, not as a moat.
Data enrichment is commoditized in a different way. It appears in 98 tools and reaches 100% adoption in contact data, revenue intelligence, and outbound calling acceleration workflows, which makes it the shared data layer underneath multiple AI sales categories.
AI prospect research and pipeline analytics both sit at 55.3% penetration, but neither is truly category-wide. Prospect research is foundational in autonomous outbound and contact data, while pipeline analytics belongs much more strongly to revenue intelligence, conversation intelligence, and buyer enablement.
The build rule is simple: an AI sales tool can no longer use generic AI writing as its headline differentiation. It needs AI writing plus a workflow-specific control point, such as sequencing, enrichment, forecasting, conversation analysis, or deal-room execution.
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Steal what works → $79Which features are usually free by default in AI sales tools?
In AI sales tools, the features most often exposed for free are acquisition-layer features: contact discovery, AI prospect research, and data enrichment. Even there, the free version is limited, with no feature coded as free full anywhere in the retained dataset.
The absence of free-full availability is one of the cleanest findings in the dataset. When vendors give users access without payment, they usually cap credits, usage, seats, exports, workflows, integrations, or volume.
Contact discovery and email finding has the strongest free-limited profile among broadly used features. It appears in 56 tools, and 17 of those implementations are free limited, which makes it one of the clearest top-of-funnel acquisition hooks.
AI prospect research follows a similar pattern. It appears in 68 tools, and 19 offer it as free limited, especially in contact data and enrichment products such as Clay, Apollo.io, Snov.io, Humanlinker, LeadIQ, and Prospeo.
Data enrichment is more common overall but less free-heavy. Only 19 of 98 enrichment implementations are free limited, because the same capability also appears inside enterprise revenue, calling, and conversation tools where it is packaged as infrastructure rather than an acquisition hook.
The practical lesson for AI sales builders is that free access should prove data quality or workflow value quickly. Giving away unlimited sales automation is not the category norm; giving away enough credits to validate the product is.
Which features are most often limited, paywalled, or premium-only in AI sales tools?
The most premium features in AI sales tools are meeting intelligence, pipeline analytics, multichannel sequencing, buyer enablement, and AI SDR execution. Each has a paid-only majority among tools that offer it, with meeting intelligence at 71.7% paid only and pipeline analytics at 69.1%.
Pipeline analytics and forecast inspection is one of the clearest hard paywalls. It appears in 68 tools, but 47 of those implementations are paid only, which makes forecasting a monetization feature rather than a free reporting layer.
Meeting recording and conversation intelligence shows the same pattern. Among 46 tools that offer it, 33 make it paid only. Gong, Avoma, Jiminny, Modjo, Salesken, Attention, Winn.AI, and many buyer enablement platforms use meeting intelligence as a paid product surface.
Multichannel outbound sequencing is also heavily paywalled. It appears in 58 tools, and 40 of those implementations are paid only, which reflects the fact that sequencing owns an operational workflow rather than a lightweight data lookup.
Restricted access is a separate gating mechanic, especially for features that depend on third-party platforms or data flows. LinkedIn and social selling automation has a 33.3% restricted share among present implementations, while data enrichment has 22.4% restricted and AI SDR execution also has 22.4% restricted.
Unclear packaging is unusually visible around cold email deliverability. Of the 41 tools that offer deliverability management, 10 are unclear about access, which suggests vendors often mention deliverability as a best-practice promise before turning it into a clearly priced module.
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Which features still set AI sales tools apart?
The strongest differentiators in AI sales tools are not the most common features. AI SDR execution, cold email deliverability, LinkedIn automation, meeting intelligence, pipeline analytics, calling automation, and deal rooms each separate products by workflow depth rather than generic AI presence.
AI SDR execution is the sharpest outbound differentiator. It appears in only 39.8% of the dataset, but every autonomous outbound prospecting tool offers it, which means it defines the category boundary for products like 11x, Regie.ai, Jason AI, Everylead.ai, and Jeeva AI.
Cold email deliverability is a strong differentiator because it is both important and under-adopted. Only 41 tools offer it, and even many sales engagement tools still treat it inconsistently, which leaves room for products that make deliverability visible, operational, and measurable.
LinkedIn automation differentiates outbound and sales engagement products, but it comes with risk and restrictions. It appears in 80% of sales engagement tools and 85% of autonomous outbound tools, while being almost irrelevant in buyer enablement and absent in revenue intelligence.
Meeting intelligence and pipeline analytics differentiate in the opposite direction. They are concentrated in conversation intelligence, revenue intelligence, outbound calling, and buyer enablement, which means they signal a product built for rep performance, deal inspection, or forecasting rather than outbound volume.
Deal rooms are the purest buyer enablement differentiator. Only 39 tools offer buyer enablement content and deal rooms across the full dataset, but all 29 buyer enablement tools include them, making the feature non-negotiable inside that workflow and mostly peripheral outside it.
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Steal what works → $79Which features are rarely offered in AI sales tools?
The rarest feature in AI sales tools is sales dialer and calling automation, present in only 17.1% of the dataset. Buyer enablement content and deal rooms follow at 31.7%, and cold email deliverability sits just above them at 33.3%.
Calling is rare because it is operationally specialized. It requires call workflows, rep routing, dialing infrastructure, CRM logging, compliance sensitivity, and often deeper telephony integrations than most AI sales products want to own.
The category split is extreme. All 3 outbound calling acceleration tools offer dialer and calling automation, but only 11 of 35 sales engagement tools and 4 of 13 autonomous outbound tools include it. In buyer enablement, only 1 of 29 tools offers it.
Deal rooms look rare only when measured across the entire AI sales tools category. Inside buyer enablement and sales content, they are universal, which means the feature is rare horizontally but table stakes vertically.
Cold email deliverability is the more surprising rare feature. It should sit close to outbound sequencing, yet it appears in only 41 tools compared with 58 tools for multichannel sequencing. That gap shows many vendors automate outreach without fully productizing inbox placement or deliverability management.
The builder takeaway is that rarity needs to be read through workflow fit. Calling, deal rooms, and deliverability are not weak features; they are narrower commitments that require a product to own a specific sales workflow.
Which missing features create the biggest opportunity in AI sales tools?
The biggest feature opportunities in AI sales tools sit where adjacent workflows have obvious gaps: deliverability inside outbound tools, AI prospecting inside buyer enablement, and conversation intelligence inside sales engagement. These are not universal must-haves, but they are credible expansion paths.
Deliverability is the most immediate gap for outbound-first products. Multichannel sequencing appears in 58 tools, while cold email deliverability appears in 41, which means a meaningful share of outreach products still stop short of managing the performance layer that determines whether messages land.
Sales engagement tools are strong on sequencing and LinkedIn automation, but weak on meeting intelligence and pipeline inspection. Only 4 of 35 sales engagement tools offer meeting recording and conversation intelligence, and only 6 offer pipeline analytics, leaving space for products that connect outbound activity to deal outcomes.
Buyer enablement tools show the reverse gap. They are strong on deal rooms and pipeline analytics, but only 2 of 29 include AI prospect research and none include contact discovery. That suggests outbound expansion would be a deliberate category stretch, not a natural default.
Contact data tools have strong free hooks around prospecting and email finding, but weaker workflow ownership. Only 5 of 16 contact-data tools offer AI SDR execution, which creates room for products that turn enrichment into automated selling rather than stopping at lists and credits.
The best opportunities are not random missing features. They are missing bridges between workflows where buyer value is already adjacent: data to execution, outreach to deliverability, conversation to forecast, and buyer content to pipeline progression.
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What should be free versus paid in AI sales tools?
In AI sales tools, free should prove the data, message quality, or first workflow outcome. Paid should unlock workflow ownership: AI SDR execution, sequencing scale, meeting intelligence, pipeline analytics, deal rooms, LinkedIn automation depth, and deliverability controls.
The dataset is clear that free-full is not the norm. No retained feature was coded as free full, so a new entrant does not need to give away unlimited usage to look competitive.
The most natural free layer is limited access to prospect research, contact discovery, enrichment, or AI writing. Tools like Clay, Apollo.io, Snov.io, Humanlinker, Lusha, LeadIQ, and Prospeo illustrate the pattern: users get enough free value to validate the data or workflow, but not enough to run the business indefinitely.
Paid should begin when the product starts owning an operational workflow. Sequencing is paid only in 40 of 58 present cases, while AI SDR execution is paid only in 29 of 49. Those numbers show that automation depth is where the category expects monetization.
Forecasting, meeting intelligence, and deal rooms should also skew paid because they affect managerial workflows and team-level execution. Pipeline analytics has a 69.1% paid-only share, meeting intelligence has 71.7%, and deal rooms have 61.5%.
The simplest packaging rule is to make evaluation cheap and operations paid. Let users test data, messages, and a narrow workflow; charge once they need scale, integrations, automation, governance, coaching, or revenue visibility.
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Steal what works → $79Which features make users upgrade to paid plans in AI sales tools?
Users upgrade in AI sales tools when they move from proving a tactic to running a sales workflow. The clearest upgrade triggers are AI SDR execution, multichannel sequencing, meeting intelligence, pipeline analytics, and buyer enablement deal rooms.
AI SDR execution is a direct upgrade lever because it changes the product from assistant to operator. Only 5 of 49 implementations are free limited, while 29 are paid only, which means the category largely treats autonomous execution as paid capability.
Sequencing creates another obvious upgrade moment. A user can test prospecting or writing in a limited free tier, but once they need multichannel sequences, task automation, team workflows, and campaign scale, the product has moved into paid territory.
Pipeline analytics and forecasting drive upgrades through management visibility rather than individual productivity. They are universal in revenue intelligence tools and present in 23 of 29 buyer enablement tools, but their paid-only majority shows that visibility into revenue execution is treated as commercial value.
Meeting intelligence drives upgrades when the buyer wants coaching, call review, transcription, deal inspection, or rep performance analysis. Conversation intelligence tools such as Gong, Avoma, Jiminny, Modjo, and Attention anchor their value around this paid layer.
Deal rooms drive upgrades in buyer enablement tools because they become the shared buyer-facing workspace. Dock, Trumpet, Walnut, Reprise, Highspot, Seismic, Showpad, and Qwilr all show that content, buyer journeys, and deal collaboration are monetizable once they sit inside the sales process.
What should the MVP of an AI sales tool include and what should it skip?
The MVP of an AI sales tool should include AI message writing, one workflow-specific anchor, and enough data or integration support to make the workflow real. It should skip broad horizontal coverage unless the product can credibly own the workflow behind each feature.
AI message writing belongs in almost every MVP because 90.2% of the category already offers it. Launching without it makes the product feel behind buyer expectations, even if writing alone is not enough to differentiate.
The workflow anchor depends on the product category. An autonomous outbound tool needs prospect research, contact discovery, enrichment, AI SDR execution, sequencing, and AI writing because all 13 tools in that workflow offer those six capabilities.
A sales engagement MVP should prioritize sequencing plus AI writing, then decide whether deliverability, LinkedIn automation, or dialer depth is the differentiator. Sequencing appears in 30 of 35 sales engagement tools, while LinkedIn automation appears in 28 and deliverability in 24.
A revenue intelligence MVP needs pipeline analytics first. All 11 revenue intelligence tools offer pipeline analytics and all 11 offer enrichment or CRM cleansing, while prospect research and AI SDR execution are optional and category-dependent.
A buyer enablement MVP should include deal rooms or buyer-facing content because 29 of 29 buyer enablement tools offer them. It should skip contact discovery and outbound prospecting unless the product is intentionally expanding into sales engagement.
The avoid list is as important as the build list. Do not add calling unless the product owns calling workflows, do not add deal rooms unless the product serves buyer enablement, and do not add forecasting unless the product has enough CRM and pipeline context to make it useful.
What are other interesting feature patterns in AI sales tools?
Beyond the headline findings, AI sales tools reveal several quieter patterns about how vendors bundle AI, data, workflow automation, and sales management features.
Business model and workflow are tightly connected in AI sales tools. Contact data and enrichment tools often use free-limited plans, while conversation intelligence, revenue intelligence, and buyer enablement platforms skew custom priced or paid-only because they sell team workflows rather than individual lookups.
The trial-only label barely registers as a category strategy. Across the feature table, vendors more often choose free-limited acquisition or paid-only packaging, which means buyers evaluate by hitting usage boundaries rather than waiting for a trial clock to expire.
AI prospect research changes meaning depending on workflow. In autonomous outbound, it is a core execution primitive; in revenue intelligence, it is a contextual account layer; in buyer enablement, it is mostly irrelevant.
Pipeline analytics has become a bridge feature between revenue intelligence and buyer enablement. Its 79% adoption in buyer enablement tools suggests deal rooms increasingly sell not just content delivery, but visibility into deal progress and buyer engagement.
Cold email deliverability has the strongest gap between operational importance and packaging clarity. The feature is essential for outbound performance, yet it has the highest unclear share among present features, which makes it a useful place for a new entrant to be unusually explicit.
AI sales tools also show a consistent difference between features that create content and features that own accountability. AI writing is common and widely paid, but the heavier monetization sits where the product owns revenue movement: outbound execution, meetings, forecasts, and deal collaboration.
Insights
We collected and analyzed the feature landscape of 123 AI sales tools, then read the aggregates as a whole rather than feature by feature. These are the higher-order patterns that emerge from the dataset.
- Workflow is the strongest predictor of feature shape in AI sales tools. The same category label can describe products with almost opposite feature profiles, because autonomous outbound, buyer enablement, contact data, conversation intelligence, and revenue intelligence each treat different capabilities as core.
- AI sales tools split into three broad product archetypes: data-led acquisition products, workflow-led automation products, and management-led revenue visibility products. Data-led products use limited free access as the hook, workflow-led products monetize execution, and management-led products sell visibility and control.
- The category has largely separated AI presence from AI differentiation. AI writing is common enough to be expected, so the differentiating question is not whether a product uses AI, but which sales workflow the AI is allowed to execute or improve.
- Free-limited packaging in AI sales tools is strongest where the unit of value can be counted. Credits, contacts, enrichments, exports, and message generations are easy to cap, which explains why prospecting and contact-data products lean into freemium more naturally than forecasting or coaching tools.
- Paid-only packaging is strongest where the feature owns a process rather than a lookup. Sequencing, AI SDR execution, meeting intelligence, pipeline analytics, and deal rooms all require workflow depth, team adoption, and integration context, which makes them easier to monetize.
- Restricted access acts as a silent third pricing axis in AI sales tools. LinkedIn automation, enrichment, AI SDR execution, and some CRM-connected features are gated not only by plan, but also by platform rules, integrations, data sources, enterprise packages, or workflow conditions.
- Buyer enablement is the most visibly separate branch of AI sales tools. Its tools share AI writing and pipeline visibility with the rest of the category, but they largely ignore contact discovery, prospecting, deliverability, and outbound sequencing.
- Autonomous outbound is the most feature-dense branch of AI sales tools. Its strongest products combine prospect research, contact discovery, enrichment, AI SDR execution, sequencing, deliverability, LinkedIn automation, and writing, which positions them as full outbound operating systems.
- Packaging ambiguity clusters around features that vendors want to claim without fully exposing. Cold email deliverability and multichannel social automation are often presented as outcomes or best practices, but the dataset shows that access is not always clearly productized.
- The absence of free-full features is strategically important in AI sales tools. It means buyers have been trained to expect caps, restrictions, or paywalls, which gives new entrants room to monetize early without looking unusually aggressive.
- The most attractive feature gaps in AI sales tools sit between adjacent workflows, not inside isolated feature lists. Data products can move into execution, sales engagement tools can move into conversation and pipeline visibility, and buyer enablement tools can connect deal rooms more tightly to revenue outcomes.
Methodology
We analyzed 123 AI sales, outbound, revenue intelligence, conversation intelligence, contact data, and buyer enablement tools based on publicly available information from their homepages, feature pages, product pages, and pricing pages.
We include tools whose primary value proposition is to use AI to help sales teams prospect, research accounts, write outreach, qualify leads, manage pipelines, coach reps, analyze calls, forecast revenue, or automate sales workflows. We exclude generic CRMs, lead databases, email marketing tools, call recording tools, customer support tools, and general AI assistants unless AI-powered sales productivity or sales execution is a central advertised feature. For ambiguous tools, we include them only if a sales team would reasonably describe the product as an AI sales tool rather than a broader CRM, marketing, analytics, or productivity platform.
We excluded tools whose core value proposition was outside this sales technology scope, including generic CRM platforms, generic productivity tools, generic video hosting tools, broad marketing automation platforms, customer support tools, website builders, analytics platforms, and general-purpose AI writing tools, unless sales execution, outbound prospecting, revenue workflows, conversation intelligence, or buyer enablement was presented as a central advertised feature. For ambiguous cases, we included a tool only when a buyer would reasonably describe it as a sales workflow, outbound, revenue, conversation intelligence, data enrichment, or buyer enablement product rather than as a general business software product.
The final dataset focuses on tools that are sufficiently comparable for pricing and feature-availability analysis. We excluded niche, regional, newly launched, deprecated, or poorly documented tools when their public information was too limited, inconsistent, or not comparable enough to support reliable classification. The goal of the dataset is to represent the most visible, relevant, and commercially meaningful products in the category rather than every marginal edge case.
The category contains many overlapping features, often described with inconsistent terminology across vendors. To make the analysis readable and comparable, we grouped vendor-specific wording into 12 broader feature categories: AI prospect research and account matching, contact discovery and email finding, data enrichment and CRM cleansing, AI SDR autonomous task execution, multichannel outbound sequence automation, cold email deliverability management, LinkedIn and social selling automation, AI message writing and personalization, sales dialer and calling automation, meeting recording and conversation intelligence, pipeline analytics and forecast inspection, and buyer enablement content and deal rooms.
This categorization avoids two common problems: treating every vendor-specific phrase as a separate feature, which would make the analysis too fragmented, and using overly broad buckets, which would hide meaningful differences between products. Each feature category was designed to capture a distinct buyer-relevant capability while still allowing tools with different terminology to be compared consistently.
For each feature, we applied a standardized availability label based on the information published by each vendor. Absent means the feature is not available, or does not appear to be available, based on public information. Free full means the feature is available for free without meaningful usage, volume, seat, workflow, or functionality limits. Free limited means the feature is available for free, but with usage, volume, credit, seat, export, workflow, integration, or functionality limits.
Paid only means the feature is available only through a paid plan or paid commercial package. Trial only means the feature is available only during a free trial or temporary evaluation period. Restricted means the feature depends on a specific integration, region, device, channel, data source, partner, enterprise package, beta program, or other restricted access condition. Unclear means the feature appears to be present, but public information does not clearly indicate whether it is free, paid, trial-based, limited, or restricted.
When public information was incomplete or ambiguous, we avoided inferring availability beyond what could reasonably be supported by the vendor's own pages. In those cases, we used the Unclear label rather than assuming that a feature was free, paid, or fully available.
We separated overall feature adoption from access model. Overall adoption measures how many tools appear to offer a feature at all. Access-model analysis then looks only at the tools that offer the feature and classifies whether that availability is free limited, paid only, trial only, restricted, or unclear. This prevents absent features from diluting the pricing interpretation and makes it easier to distinguish commoditized capabilities from premium or restricted ones.
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